Recent Blog Posts
Tips and Tricks for Google Reviews
Google Reviews are particularly essential for your business because reviews assist customers during the decision-making process in several ways. Since they give a potential customer a chance to compare similar businesses, both positive and negative Google reviews can affect any business. Positive reviews could either be sponsored or fake, but the majority of businesses… Read More »
Advantages of a Social Media Calendar
According to We Are Social website, there are 3.48 billion people who are using social media in 2019. It is important to understand that social media marketing can play a substantial role in building an effective online presence for your business, especially if you are operating in the legal industry. In order to drive… Read More »
Does Redesigning My Website Help My SEO?
The overall user experience and design of your website, supplemented by its mobile responsiveness, plays a pivotal role in determining the ranking of your website on leading search engines. When redesigning your website, there are many aspects that need to be considered to ensure that your website is SEO-friendly and facilitates a search engine… Read More »
Benefits of Managing your Google My Business Account
While many digital marketing professionals only focus on mainstream platforms when devising an online marketing strategy for their clients; a smart digital marketing specialist takes advantage of different other platforms available to maximize the online exposure of their client’s business. One of the most effective ways to promote your business is by maintaining a… Read More »
Will My SEO Ranking Be Affected When Google Plus Shuts Down?
Google+ may not be the first name that comes to mind when you talk about social media networks and discuss SEO strategies, however, it has an impact on the web ranking of many websites. Users could share online content on their Google+ profile by clicking +1 (Google+ version of an upvote), which helps websites… Read More »
Effects of Google Plus Shutdown On SEO
October 8, 2018 – Google made an announcement on their official blog that Google+ will be shutting down in the upcoming months in light of the recent data breach that occurred during March 2018. Google kept this news a secret for a number of months, leaving a large number of profiles at risk. In… Read More »
Preparing Your Year-End Law Firm Marketing Goals
As 2018 is about to end, you should be focused on setting the stage for 2019 by preparing your year-end marketing goals. By doing so, it would not only serve as a keystone for the coming year but also help you in marketing your law firm during the holiday season. Discussed below are some… Read More »
What Should I Do with My PPC Campaign When the Office Is Closed for the Holidays?
Every business uses different kinds of online marketing strategies in order to maintain an effective online presence and promote their offerings. One of the most common and effective strategies of digital marketing includes Pay-Per-Click (PCC), where they advertise their offerings by paying a fee each time their advertisement is clicked. Wordlead reveals that internet… Read More »
My Practice is Slow During the Holidays Should I Amp Up My Marketing Efforts?
The period between Thanksgiving, Christmas, and New Years can be a slow time for law firms as most clients prefer to wait until the end of their holidays before acquiring the services of an attorney. However, this presents an excellent opportunity for law firms to market their services online in order to grow their… Read More »
Benefits of Google’s Responsive Ads
As of January 31st, 2018, Google announced that it will no longer allow Google Display Network (GDN) standard text ads to be created or edited. In light of this news, advertisers started to implement responsive ads for GDN. A responsive ad simply requires uploading the assets (texts, images, logos, etc.) to GDN, and Google… Read More »