Category: Pay Per Click Campaigns for Law Firms

Why PPC Is Worth Investing In for Your Law Firm

Why PPC Is Worth Investing In for Your Law Firm

Chicagoland is a populous metro area with one of the largest court systems in the nation. On any given day, there is probably more than enough activity to generate hits for your search engine optimized blogs and social media posts. Even so, many attorneys still run pay-per-click (PPC) advertising campaigns. The reason is simple: When […]

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Google AdWords Launches Responsive Ads

Google AdWords Launches Responsive Ads

Google AdWords, the largest digital marketing service, has finally launched the much-anticipated responsive ads. Now, you can Google AdWords with multiple headlines and two different sets of descriptions. In contrast with non-responsive ads, Google will have multiple versions of the same advertisement message which it will use in different combinations to find out which headlines […]

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Are Google Call-Only Campaigns Better than PPC for Attorneys?

Are Google Call-Only Campaigns Better than PPC for Attorneys?

There isn’t much doubt in Google’s commitment towards mobile, especially after they made the big announcement last year about mobile-friendliness being a major search engine ranking factor. Before Google made the algorithm change, it introduced call-only campaigns geared towards getting mobile call conversions. This feature is great for people who know exactly what they want […]

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Why PPC Marketing Is So Important for Law Firms

Why PPC Marketing Is So Important for Law Firms

As the number of solo practitioners and law firms grows in the market with each claiming to be the best, it is very important for you to enhance the visibility of your law firm online and make it standout to survive the cutthroat competition. One of the most effective ways to attract visitors and secure […]

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