Category: Digital Marketing Firm
How Do I Optimize Social Media Accounts For My Law Firm?
Social Media Optimization (SMO) plays an instrumental role in a successful law firm online marketing strategy as it provides an effective, yet cost-friendly way to improve online visibility, strengthen the brand, and generate additional leads for your legal practice. SMO is about devising a strategic social media plan to facilitate a better connection with the […]
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Show Up in More Relevant Searches with Google’s Responsive Search Ads
If it has been a while since you revisited your Google Ads campaigns, now could be a good time. The search engine giant recently improved and expanded its responsive search ads. Here are a few ways these tools can help you make the most of your practice’s business development efforts. Make Your Ads More Relevant […]
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How Google My Business Helps Your Law Firm Succeed
Google gets roughly 6 billion search requests every day. Apart from the usual searches, users routinely search for relevant businesses as their needs require. Google My Business (GMB) provides businesses with their very own business profile, helps users search their business on a map, or look for working hours and customer feedbacks based in a […]
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Starting an Email Newsletter for Your Law Firm
The most essential aspect to keep in mind while developing an email newsletter for a law firm is to avoid starting it blindly. Most marketing experts believe emails are now obsolete, however, the reliability of an email and sending out a newsletter makes it easier for law firms to effectively and conveniently market their services. […]
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Benefits of Managing your Google My Business Account
Whilst many digital marketing professionals only focus on mainstream platforms when devising an online marketing strategy for their clients; a smart digital marketing specialist takes advantage of different other platforms available to maximize the online exposure of their client’s business. One of the most effective ways to promote your business is by maintaining a Google […]
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Preparing Your Year-End Marketing Goals
As 2018 is about to end, you should be focused on setting the stage for 2019 by preparing your year-end marketing goals. By doing so, it would not only serve as a keystone for the coming year but also help you in marketing your law firm during the holiday season. Discussed below are some points […]
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My Practice is Slow During the Holidays – Should I Amp Up My Marketing Efforts?
The period between Thanksgiving, Christmas, and New Years can be a slow time for law firms as most clients prefer to wait until end of their holidays before acquiring services of an attorney. However, this presents an excellent opportunity for law firms to market their services online in order to grow their business. Stats provided […]
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