Forward Lawyer Marketing created our website for our new law firm and did a fantastic job. Matt and his entire team were great to work with. They were very responsive, worked under some tight timelines,…
WILLIAM KLINGER
Business AttorneyWe’re providing lawyer marketing services for countless attorneys all over the country specializing in a wide variety of legal practices. Our law firm clients range from independent, niche lawyers to general firms with regional and nationwide exposure.
Read some of the testimonials of our satisfied law firm clients.It’s our individualized, consultative approach to lawyer marketing that makes this possible — there’s no single solution that works for all law firm marketing. First, we get to know your business and discuss your goals and expectations. Then, we focus on some of the core elements of your web presence:
We’d welcome the chance to talk about your goals and how we might work together to advance your vision. Please call (888) 590-9687 or contact us at any time to schedule a consultation.
Law firm marketing online is essential for business development in the legal profession. That’s true for solo practitioners and multiple-attorney law firms — wherever and however you practice, it’s likely that there’s some healthy competition.
FORWARD Lawyer Marketing uses industry experience, results-oriented strategy, and precise analytics to give you the edge. We determine your best prospective clients’ identities, predict their behavior, and send them your way in the most efficient manner possible. Every step is accountable, so you know what works and what needs to change.
Despite the growth of AI, people will continue to use search technology to find and contact attorneys and law firms for legal help. You’ll want to expose your firm’s message to this traffic. We have advanced law firm marketing solutions to help you:
Online behavior is changing, so now is a good time to pay close attention to what’s working — or what could work — for your practice specifically. We can start by looking at data from comparable firms and, from there, build a lawyer marketing strategy that works for you in 2025 and beyond.
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It’s important to have multiple channels open so people can find you wherever they look. Online, that means coordinating and tracking ads, publications, and informational listings.
The 2025 Law Firm
Marketing Roadmap
Online marketing for law firms matters. It’s a competitive market, and having expert advice gives you an edge. Here are some examples:
Law firm marketing involves a combination of strategies and techniques aimed at promoting a law firm’s services, increasing its visibility, and attracting potential clients. These methods can include search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, graphic design, video production, and more. Effective law firm marketing helps firms build their firm’s brand, reach their target clientele, and achieve their business growth goals.
Law firm marketing is crucial because it helps law firms stand out in a competitive online marketplace. With the increasing number of law firms and the growing reliance on digital channels for finding legal services, having a robust online presence is essential for client development success. Effective law firm marketing can drive traffic to your website, generate leads, and ultimately convert potential clients into paying clients.
SEO (Search Engine Optimization) is an ongoing practice that helps your law firm rank higher in search engine results for relevant keywords, such as ‘Dallas injury lawyer’ or ‘Los Angeles divorce attorney.
By optimizing your website’s content, structure, and backlinks, SEO increases your visibility to potential clients who are searching for legal services online. This organic growth, which refers to the natural, non-paid increase in your website’s visibility and traffic, leads to a steady stream of qualified leads and enhances your firm’s credibility and authority in the legal industry.
Lawyer marketing encompasses several key components, including:
PPC (Pay-Per-Click) advertising includes positioning ads on search engines and social media platforms where you pay a fee each time someone clicks on your ad. For law firms, PPC can drive targeted traffic to your website, generate leads quickly, and provide measurable results. PPC advertising allows for the targeting of specific keywords and demographics; PPC campaigns ensure that your ads are in front of potential clients while they are actively searching for your legal services.
Social media marketing helps your law firm engage with potential clients, share valuable content, and build a community around your brand. Platforms like Facebook, LinkedIn, and Twitter provide opportunities to connect with your audience, showcase your knowledge and experience, and drive traffic quality to your website. Effective social media marketing can enhance your firm’s visibility, credibility, and client relationships.
Content marketing involves developing and disseminating valuable practice-relevant content, such as blog posts that answer common legal questions, articles that discuss recent legal developments, videos that explain complex legal concepts, and infographics that simplify legal processes to attract and engage your target audience.
For law firms, content marketing can establish your authority in your practice areas, provide useful information to potential clients, and improve your website’s SEO. By addressing common legal questions and concerns, you can build trust with potential clients and motivate them to select your law firm for their legal needs.
Choosing a law firm marketing agency is a crucial decision. Look for a law firm marketing agency with experience, proven results, and a winning track record in the legal industry. It is also essential that you retain a lawyer marketing company that offers customized solutions tailored to your needs and goals. This choice is about finding a partner who understands your market, can deliver results, and can help you achieve your marketing objectives. At FORWARD Lawyer Marketing, we specialize in law firm marketing and have a history of helping firms like yours succeed.
Local SEO concentrates on optimizing your online presence to attract clientele from specific geographic areas. For law firms, local SEO is crucial because many clients search for legal services within their locality. Optimizing your Google Business Profile, getting listed in local directories, and incorporating location-specific keywords can improve your visibility in local search results, driving more traffic to your website and increasing local client inquiries.
Measuring the results of your law firm’s marketing efforts is not just about tracking metrics. It’s about the sense of achievement that comes from seeing your website traffic grow, your search engine rankings improve, and your leads convert. These metrics, tracked through tools like Google Analytics and CRM systems, are your guide to a successful marketing strategy.
This case study shows how a single-attorney family law practice started attracting more high-asset, financially complex divorce cases.
Click here to read about a family law firm that increased caseload five-fold in a few months.
Texas Criminal Defense Law Firm Doubles Revenue In One Year
Personal Injury Law Firm Sees 99% Increase In Organic Traffic
At FORWARD Lawyer Marketing we believe in taking a “leave no stone unturned” approach when it comes to our legal clients. With that in mind, we employ extremely experienced people in the industry. Our SEO Director has been marketing online for well over two decades and oversees all SEO tasks including editing content and performing on-page optimization as well as internal and external linking.
Our specialty is law firm marketing and SEO for lawyers at FORWARD Lawyer Marketing, contact us for a free site review and consultation at (888) 590-9687 to discuss how we can increase the revenue of your law firm.
See our Lawyer SEO Frequently Asked Questions
(Updated 1/13/2025)
Develop credibility and increase competitive advantage with a custom website. We believe it is important for a site to be aesthetically appealing, functional, and user-friendly – all of these factors make your website more profitable for your law firm.
Learn MoreWe use proven SEO techniques, and each campaign is based on personalized strategies for the specific legal practice we are working with. The vision is to make you rank as high as possible for the search that grow your business the most.
Learn MorePPC advertising allows law firms to target the exact audience they want at the precise time they are looking for their legal services. PPC marketing for lawyers is what we do, and we are ready to share our in-depth knowledge to help grow your practice.
Learn MoreWe develop cost-effective strategies and focus on generating leads that convert into clients. Our experienced team will create a robust social media marketing campaign that complements your SEO efforts and broadens your law firm’s name recognition.
Learn MoreConnect to local customers searching for the legal services you offer. LSAs appear at the top of all the search results and we understand how they fit with your current ad campaigns to get the possible return for your law practice.
Learn MoreWhether blog marketing or practice area power pages, we provide personalized, on-brand content writing for lawyers and law firms in all areas of legal practice. Content should be at the foundation of your online presence, and we have you covered.
Learn MoreYour law practice deserves to work with a team of law firm marketing specialists who know how to deliver results for your area of legal practice. We specialize in law firm marketing solutions that are customized to your unique practice.
Here is what some real clients have to say about Us
Forward Lawyer Marketing created our website for our new law firm and did a fantastic job. Matt and his entire team were great to work with. They were very responsive, worked under some tight timelines,…
WILLIAM KLINGER
Business AttorneyOur experience with FWD Lawyer Marketing has been nothing short of exceptional, and much of that credit goes to Matthew Stark. From the very beginning, Matthew demonstrated a deep understanding of our firm's needs and…
EDWARD JOHNSON
CRIMINAL DEFENSE ATTORNEYExceptional service! Within a short few weeks they revamped and brought my stagnant website to a robust, impressive one! I’m looking forward to their SEO services!
MAZI MAZLOOM
CRIMINAL DEFENSE ATTORNEYWorking with Forward Marketing has been great from day one. Matt and his team are very responsive and extremely professional. They take the time to get to know you and understand what you are looking…
ANTHONY GIUDICE
DIVORCE & FAMILY LAWYERReally happy with my choice to hire Matt and his team for my digital marketing campaign. Was previously using SMB Team and they charged ridiculous fees with little to no performance. Switching to Matt and…
JOHN BUCHMILLER
CRIMINAL DEFENSE ATTORNEYI’m a solo immigration attorney, and I worked with Matt and the team at FLM to create my firm’s website. To say I’m happy with the process and the results would be an understatement! Matt…
ESTELLA CASTILLO
IMMIGRATION LAWYERThis is a marketing company that has taken a couple of my website ideas from concept to completion. They are also handling a modest click ad budget for us. I have been impressed with their…
JOSEPH RICHARDS
PERSONAL INJURY LAWYER