Need More Clients
For Your Law Firm?

Welcome to FORWARD Lawyer Marketing. We are:

• Online marketing experts with proven results in all aspects of law firm marketing
• Consultants who will listen to, analyze and understand your business development goals
• Architects of custom, comprehensive digital marketing platforms utilizing WordPress CMS
• Experienced and qualified law firm SEO strategists who will help build your firm’s short- and long-term success
• Google Certified PPC Advertising Experts

We’re providing lawyer marketing services for countless attorneys all over the country specializing in a wide variety of legal practices. Our clients range from independent, niche lawyers to general firms with regional and nationwide exposure.

Why Your Law Firm Needs A Lawyer Marketing Agency

Law firm marketing online is essential for business development in the legal profession. That’s true for solo practitioners and multiple-attorney law firms — wherever and however you practice, it’s likely that there’s some healthy competition.

FORWARD Lawyer Marketing uses industry experience, results-oriented strategy, and precise analytics to give you the edge. We determine your best prospective clients’ identities, predict their behavior, and send them your way in the most efficient manner possible. Every step is accountable, so you know what works and what needs to change.

Why Lawyer Marketing Matters in 2022

During and after the COVID-19 pandemic, people will use technology to find — and contact — legal help. You’ll want to expose your firm’s message to this traffic. We have advanced law firm marketing solutions to help you:

• Streamline incoming leads
• Rank higher in relevant searches
• Increase your online presence
• Encourage direct interaction (calls, contact forms, online chat, and so on)

Online behavior is changing, so now is a good time to pay close attention to what’s working — or what could work — for your practice specifically. We can start by looking at data from comparable firms and, from there, build a lawyer marketing strategy that works for you in 2022 and beyond.

Why You Need a Diverse Law Firm Marketing Plan

It’s important to have multiple channels open so people can find you wherever they look. Online, that means coordinating and tracking ads, publications, and informational listings.

Each channel has a specific function. Here are some examples:

• Google Ads: Google ads target specific search behaviors. They can also be refined based on other important factors, such as physical location. You can direct to informational content, add interactive phone numbers, and so on.
• Google My Business: Google My Business is an interactive business listing. It lets you display the services your law firm offers, answer questions and show client reviews.
• Search Engine Optimization: SEO gradually increases search engine rankings by providing useful information. This technology is getting smarter, so optimized content should be clear, well written, and above all, relevant to prospective clients. SEO includes the following:

• Keyword research
• On-Page Optimization
• Off-Page Optimization
• Content Marketing
• Blog Marketing
• Link Building
• Local SEO

Advantages of Lawyer Marketing Consultation

Online marketing for law firms matters. It’s a competitive market, and having expert advice gives you an edge. Here are some examples:

• Website Design: Having a fast, mobile-optimized website drives conversions and helps search rankings.
• Google Ads: Edge out the competition and maximize your ROI by systematic testing – and understanding what your key clients search for.
• Local SEO and Google My Business Optimization: If your law firm focuses on a specific territory, be it a ZIP code or an entire region of the country, optimizing for these areas could help capture more local searches.
• Facebook Marketing: People spend a lot of time on Facebook. Ads, reviews, remarketing, social-optimized content, and so on can improve visibility, drive website traffic, and even provide some credibility.
• Content Marketing: Sometimes, with all the strategy and digital marketing tools, it’s easy to forget why people came to your law firm website in the first place: Useful, actionable information. Content marketing makes sure you deliver what people want.
• Video Marketing: Videos can drive client engagement, establish you as an authority – and improve various metrics that help your search rank.

Our goal is to learn your law firm marketing goals, then help you achieve them. Please contact FORWARD Lawyer Marketing at (888) 590-9687 at your earliest convenience to get started with a no-obligation consultation. For some real-world examples of what we do and how it can impact your practice, feel free to check out a few of our case studies.

Law Firm Case Studies

This case study shows how a single-attorney family law practice started attracting more high-asset, financially complex divorce cases.

Click here to read about a family law firm that increased caseload five-fold in a few months.

Texas Criminal Defense Law Firm Doubles Revenue In One Year

Personal Injury Law Firm Sees 99% Increase In Organic Traffic

At FORWARD Lawyer Marketing we believe in taking a “leave no stone unturned” approach when it comes to our legal clients. With that in mind, we employ extremely experienced people in the industry. Our SEO Director has been marketing online for well over two decades and oversees all SEO tasks including editing content and performing on-page optimization as well as internal and external linking. Our specialty is law firm marketing and SEO for lawyers at FORWARD Lawyer Marketing, call us at (888) 590-9687 to discuss how we can increase the revenue of your law firm.