Need More Clients
For Your Law Firm?


Welcome to FORWARD Lawyer Marketing. We are:

  • Online marketing experts with proven results in all aspects of law firm marketing
  • Consultants who will listen to, analyze and understand your business development goals
  • Architects of custom, comprehensive digital marketing platforms utilizing WordPress CMS
  • Experienced and qualified law firm SEO strategists who will help build your firm’s short- and long-term success
  • Google Certified PPC Advertising Experts

We’re providing lawyer marketing services for countless attorneys all over the country specializing in a wide variety of legal practices. Our clients range from independent, niche lawyers to general firms with regional and nationwide exposure.

Read some of the testimonials of our satisfied law firm clients.

Lawyer Marketing Delivers Qualified Clients For Your Law Firm

It’s our individualized, consultative approach to lawyer marketing that makes this possible — there’s no single solution that works for all law firm marketing. First, we get to know your business and discuss your goals and expectations. Then, we focus on some of the core elements of your web presence:

  • Google: Google My Business, Maps. Proper optimization of Google My Business is crucial for local SEO
  • Website: Rewrites, redesigns, ground-up construction with content written by legal experts
  • SEO: Search engine optimization campaigns for long-term, organic growth focused on targeted keyword phrases
  • PPC: Pay-per-click campaigns for targeted advertising to dominate your local area and generate qualified leads
  • Social Media: Facebook and other social media to connect with your clients as well as reach new clients in your demographic

We’d welcome the chance to talk about your goals and how we might work together to advance your vision. Please call (888) 590-9687 or contact us at any time to schedule a consultation.

Why Your Law Firm Needs A Lawyer Marketing Agency

Law firm marketing online is essential for business development in the legal profession. That’s true for solo practitioners and multiple-attorney law firms — wherever and however you practice, it’s likely that there’s some healthy competition.

FORWARD Lawyer Marketing uses industry experience, results-oriented strategy, and precise analytics to give you the edge. We determine your best prospective clients’ identities, predict their behavior, and send them your way in the most efficient manner possible. Every step is accountable, so you know what works and what needs to change.

Why Lawyer Marketing Matters in 2023

During and after the COVID-19 pandemic, people will use technology to find — and contact — legal help. You’ll want to expose your firm’s message to this traffic. We have advanced law firm marketing solutions to help you:

  • Streamline incoming leads
  • Rank higher in relevant searches
  • Increase your online presence
  • Encourage direct interaction (calls, contact forms, online chat, and so on)

Online behavior is changing, so now is a good time to pay close attention to what’s working — or what could work — for your practice specifically. We can start by looking at data from comparable firms and, from there, build a lawyer marketing strategy that works for you in 2023 and beyond.

Why You Need a Diverse Law Firm Marketing Plan

It’s important to have multiple channels open so people can find you wherever they look. Online, that means coordinating and tracking ads, publications, and informational listings.

Each channel has a specific function. Here are some examples:

  • Google Ads: Google ads target specific search behaviors. They can also be refined based on other important factors, such as physical location. You can direct to informational content, add interactive phone numbers, and so on.
  • Google My Business: Google My Business is an interactive business listing. It lets you display the services your law firm offers, answer questions and show client reviews.
  • Search Engine Optimization: SEO gradually increases search engine rankings by providing useful information. This technology is getting smarter, so optimized content should be clear, well written, and above all, relevant to prospective clients. SEO includes the following:
  • Keyword research
  • On-Page Optimization
  • Off-Page Optimization
  • Content Marketing
  • Blog Marketing
  • Link Building
  • Local SEO

Advantages of Lawyer Marketing Consultation

Online marketing for law firms matters. It’s a competitive market, and having expert advice gives you an edge. Here are some examples:

  • Website Design: Having a fast, mobile-optimized website drives conversions and helps search rankings.
  • Google Ads: Edge out the competition and maximize your ROI by systematic testing – and understanding what your key clients search for.
  • Local SEO and Google My Business Optimization: If your law firm focuses on a specific territory, be it a ZIP code or an entire region of the country, optimizing for these areas could help capture more local searches.
  • Facebook Marketing: People spend a lot of time on Facebook. Ads, reviews, remarketing, social-optimized content, and so on can improve visibility, drive website traffic, and even provide some credibility.
  • Content Marketing: Sometimes, with all the strategy and digital marketing tools, it’s easy to forget why people came to your law firm website in the first place: Useful, actionable information. Content marketing makes sure you deliver what people want.
  • Video Marketing: Videos can drive client engagement, establish you as an authority – and improve various metrics that help your search rank.

Our goal is to learn your law firm marketing goals, then help you achieve them. Please contact FORWARD Lawyer Marketing at (888) 590-9687 at your earliest convenience to get started with a no-obligation consultation. For some real-world examples of what we do and how it can impact your practice, feel free to check out a few of our case studies.

Law Firm Case Studies

This case study shows how a single-attorney family law practice started attracting more high-asset, financially complex divorce cases.

Click here to read about a family law firm that increased caseload five-fold in a few months.

Texas Criminal Defense Law Firm Doubles Revenue In One Year

Personal Injury Law Firm Sees 99% Increase In Organic Traffic

At FORWARD Lawyer Marketing we believe in taking a “leave no stone unturned” approach when it comes to our legal clients. With that in mind, we employ extremely experienced people in the industry. Our SEO Director has been marketing online for well over two decades and oversees all SEO tasks including editing content and performing on-page optimization as well as internal and external linking. Our specialty is law firm marketing and SEO for lawyers at FORWARD Lawyer Marketing, call us at (888) 590-9687 to discuss how we can increase the revenue of your law firm.

Web Design

Develop credibility and increase competitive advantage with a custom website. We believe it is important for a site to be aesthetically appealing, functional, and user-friendly – all of these factors make your website more profitable for your law firm.

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Search Engine Optimization

We use proven SEO techniques, and each campaign is based on personalized strategies for the specific legal practice we are working with. The vision is to make you rank as high as possible for the search that grow your business the most.

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Pay Per Click

PPC advertising allows law firms to target the exact audience they want at the precise time they are looking for their legal services. PPC marketing for lawyers is what we do, and we are ready to share our in-depth knowledge to help grow your practice.

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Social Media Management

We develop cost-effective strategies and focus on generating leads that convert into clients. Our experienced team will create a robust social media marketing campaign that complements your SEO efforts and broadens your firm’s name recognition.

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Local Service ADs

Connect to local customers searching for the legal services you offer. LSAs appear at the top of all the search results and we understand how they fit with your current ad campaigns to get the possible return for your practice.

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Content Marketing

Whether blog marketing or practice area power pages, we provide personalized, on-brand content writing for lawyers and law firms in all areas of legal practice. Content should be at the foundation of your online presence, and we have you covered.

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Need More Clients For Your Law Firm?

We Understand your Practice and How to Deliver Results

Your practice deserves to work with a team of law firm marketing specialists who know how to deliver results for your area of practice. We specialize in law firm marketing solutions that are customized to your unique practice.

  • Divorce & Family Law
  • Personal Injury
  • Criminal Defense
  • Estate Planning
  • Bankruptcy
  • Social Security / Disability

What Our Clients are Saying

Here is what some real clients have to say about Us

Many thanks to Forward Lawyer Marketing  for creating our website. Anderson & Anderson, LLP was particularly impressed with the quick and comprehensive responses to our many questions. Open communication is vital in conducting business, and…




Very professional, responsive, innovative and willing to adapt to your needs. I have used MANY marketing companies over the years and Forward is the best I have encountered.




I have been using Forward Marketing for over 4 years now and I could not be happier with their services.  They are always on top of my website mods/updates and the blogs that they create…




Matt and his team have knowledge and flexibility to create an effective marketing campaign trailered to fit any need. I would recommend working with Forward.




"Matt Stark and his team at Forward Lawyer Marketing have been nothing short of exceptional. From the moment we began strategizing about using our website as a marketing tool to the follow through and realization…




I have worked with several website designers and marketers and Matt is by far the best. He takes the time to understand what your goals are and ensures you are happy with the results. Highly…




I have been working with Matt from the time he started his company, and through all the years we have been associated, Matt's level of service was exemplary.  I did not have a huge marketing…




Contact Us Today To Discuss Your Law Firm's Goals

Why Work with FORWARD Lawyer Marketing?

  • Checklist We are a team of seasoned professionals who understand the legal marketing space and how to drive results for your specific area of practice.
  • Checklist We shoot it to you Straight. No cheesy sales pitches or false promises. After understanding your practice and its goals, we’ll develop a custom solution tailored to your needs.
  • Checklist Our personal approach to your practice is what sets us apart from other agencies. Think of us as your own in-house marketing manager, without the salary.
  • Checklist Established in 2013, we have worked with hundreds of firms nationwide helping them establish and improve their online presence.