Lawyer Marketing

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Law Firm Marketing

  • Lawyer marketing experts with proven results in all aspects of law firm marketing
  • Consultants who will listen to, analyze and understand your business development goals
  • Architects of custom, comprehensive law firm digital marketing platforms utilizing WordPress CMS
  • Experienced and qualified law firm SEO strategists who will help build your firm’s short- and long-term success
  • Google Certified PPC Advertising Experts

We’re providing lawyer marketing services for countless attorneys all over the country specializing in a wide variety of legal practices. Our law firm clients range from independent, niche lawyers to general firms with regional and nationwide exposure.

Read some of the testimonials of our satisfied law firm clients.

Forward Lawyer Marketing Delivers Qualified Clients For Your Law Firm

It’s our individualized, consultative approach to lawyer marketing that makes this possible — there’s no single solution that works for all law firm marketing. First, we get to know your business and discuss your goals and expectations. Then, we focus on some of the core elements of your web presence:

  • Google: GoogleBusiness Profile, Maps. Proper optimization of your Google Business Profile is crucial for local SEO
  • Website: Rewrites, redesigns, ground-up construction with content written by legal experts
  • SEO: Search engine optimization campaigns for long-term, organic growth focused on targeted keyword phrases
  • PPC: Pay-per-click campaigns for targeted advertising to dominate your local area and generate qualified leads
  • Social Media: Facebook and other social media to connect with your clients as well as reach new clients in your demographic

We’d welcome the chance to talk about your goals and how we might work together to advance your vision. Please call (888) 590-9687 or contact us at any time to schedule a consultation.

Why Your Law Firm Needs A Lawyer Marketing Agency

Law firm marketing online is essential for business development in the legal profession. That’s true for solo practitioners and multiple-attorney law firms — wherever and however you practice, it’s likely that there’s some healthy competition.

FORWARD Lawyer Marketing uses industry experience, results-oriented strategy, and precise analytics to give you the edge. We determine your best prospective clients’ identities, predict their behavior, and send them your way in the most efficient manner possible. Every step is accountable, so you know what works and what needs to change.

Why Lawyer Marketing Matters in 2024 And Beyond

During and after the COVID-19 pandemic, people will use technology to find — and contact — legal help. You’ll want to expose your firm’s message to this traffic. We have advanced law firm marketing solutions to help you:

  • Streamline incoming leads
  • Rank higher in relevant searches
  • Increase your online presence
  • Encourage direct interaction (calls, contact forms, online chat, and so on)

Online behavior is changing, so now is a good time to pay close attention to what’s working — or what could work — for your practice specifically. We can start by looking at data from comparable firms and, from there, build a lawyer marketing strategy that works for you in 2023 and beyond.

Check Out Our DesignRush Profile

Why You Need a Diverse Law Firm Marketing Plan

It’s important to have multiple channels open so people can find you wherever they look. Online, that means coordinating and tracking ads, publications, and informational listings.

The 20 Essentials of Law Firm SEO in 2024

Free Download:

The 20 Essentials of
Law Firm SEO in 2024

 

Each channel has a specific function. Here are some examples:

  • Google Ads: Google ads target specific search behaviors. They can also be refined based on other important factors, such as physical location. You can direct to informational content, add interactive phone numbers, and so on.
  • Google Business Profile: Your Google Business Profile is an interactive business listing. It lets you display the services your law firm offers, answer questions, and show client reviews.
  • Search Engine Optimization: SEO for lawyers gradually increases search engine rankings by providing useful information. This technology is getting smarter, so optimized content should be clear, well-written, and above all, relevant to prospective clients. SEO includes the following:

Advantages of Law Firm Marketing Consultation

Online marketing for law firms matters. It’s a competitive market, and having expert advice gives you an edge. Here are some examples:

  • Website Design: Having a fast, mobile-optimized website drives conversions and helps search rankings.
  • Google Ads: Edge out the competition and maximize your ROI by systematic testing – and understanding what your key clients search for.
  • Local SEO and Google My Business Optimization: If your law firm focuses on a specific territory, be it a ZIP code or an entire region of the country, optimizing for these areas could help capture more local searches. We will show you how FAQs for your law firm can drive local traffic.
  • Facebook Marketing: People spend a lot of time on Facebook. Ads, reviews, remarketing, social-optimized content, and so on can improve visibility, drive website traffic, and even provide some credibility.
  • Content Marketing: Sometimes, with all the strategy and digital marketing tools, it’s easy to forget why people came to your law firm website in the first place: Useful, actionable information. Content marketing makes sure you deliver what people want.
  • Video Marketing: Videos can drive client engagement, establish you as an authority – and improve various metrics that help your search rank.

Lawyer Marketing Frequently Asked Questions (FAQs)

What Is Law Firm Marketing?

Law firm marketing involves a combination of strategies and techniques aimed at promoting a law firm’s services, increasing its visibility, and attracting potential clients. These methods can include search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, graphic design, video production, and more. Effective law firm marketing helps firms build their firm’s brand, reach their target clientele, and achieve their business growth goals.

Why Is Lawyer Marketing Important?

Law firm marketing is crucial because it helps law firms stand out in a competitive online marketplace. With the increasing number of law firms and the growing reliance on digital channels for finding legal services, having a robust online presence is essential for client development success. Effective law firm marketing can drive traffic to your website, generate leads, and ultimately convert potential clients into paying clients.

How Can SEO Help My Law Firm?

SEO (Search Engine Optimization) is an ongoing practice that helps your law firm rank higher in search engine results for relevant keywords, such as ‘Dallas injury lawyer’ or ‘Los Angeles divorce attorney.

By optimizing your website’s content, structure, and backlinks, SEO increases your visibility to potential clients who are searching for legal services online. This organic growth, which refers to the natural, non-paid increase in your website’s visibility and traffic, leads to a steady stream of qualified leads and enhances your firm’s credibility and authority in the legal industry.

What Are The Key Components Of Lawyer Marketing?

Lawyer marketing encompasses several key components, including:

  • Website Design: Creating a user-friendly, mobile-optimized website that effectively showcases your services.
  • SEO: Implementing on-page and off-page optimization strategies to improve search engine rankings.
  • PPC Advertising: PPC advertising positions your firm’s website in front of potential clients who are actively searching for your legal services.
  • Content Marketing: Producing valuable, informative content that engages and educates your audience.
  • Social Media Marketing: Leveraging social media platforms to connect with clients and promote your firm’s services.

What Is PPC, And How Does It Benefit Law Firms?

PPC (Pay-Per-Click) advertising includes positioning ads on search engines and social media platforms where you pay a fee each time someone clicks on your ad. For law firms, PPC can drive targeted traffic to your website, generate leads quickly, and provide measurable results. PPC advertising allows for the targeting of specific keywords and demographics; PPC campaigns ensure that your ads are in front of potential clients while they are actively searching for your legal services.

How Can Social Media Help My Law Firm Marketing Efforts?

Social media marketing helps your law firm engage with potential clients, share valuable content, and build a community around your brand. Platforms like Facebook, LinkedIn, and Twitter provide opportunities to connect with your audience, showcase your knowledge and experience, and drive traffic quality to your website. Effective social media marketing can enhance your firm’s visibility, credibility, and client relationships.

Why is Content Marketing Crucial For Law Firm Marketing Success?

Content marketing involves developing and disseminating valuable practice-relevant content, such as blog posts that answer common legal questions, articles that discuss recent legal developments, videos that explain complex legal concepts, and infographics that simplify legal processes to attract and engage your target audience.

For law firms, content marketing can establish your authority in your practice areas, provide useful information to potential clients, and improve your website’s SEO. By addressing common legal questions and concerns, you can build trust with potential clients and motivate them to select your law firm for their legal needs.

How Do I Choose the Right Law Firm Marketing Agency?

Choosing a law firm marketing agency is a crucial decision. Look for a law firm marketing agency with experience, proven results, and a winning track record in the legal industry. It is also essential that you retain a lawyer marketing company that offers customized solutions tailored to your needs and goals. This choice is about finding a partner who understands your market, can deliver results, and can help you achieve your marketing objectives. At FORWARD Lawyer Marketing, we specialize in law firm marketing and have a history of helping firms like yours succeed.

What Is Local SEO, And Why Is It Important For Law Firms?

Local SEO concentrates on optimizing your online presence to attract clientele from specific geographic areas. For law firms, local SEO is crucial because many clients search for legal services within their locality. Optimizing your Google Business Profile, getting listed in local directories, and incorporating location-specific keywords can improve your visibility in local search results, driving more traffic to your website and increasing local client inquiries.

How Can I Measure The Success Of My Lawyer Marketing Efforts?

Measuring the results of your law firm’s marketing efforts is not just about tracking metrics. It’s about the sense of achievement that comes from seeing your website traffic grow, your search engine rankings improve, and your leads convert. These metrics, tracked through tools like Google Analytics and CRM systems, are your guide to a successful marketing strategy.

Law Firm Case Studies

This case study shows how a single-attorney family law practice started attracting more high-asset, financially complex divorce cases.

Click here to read about a family law firm that increased caseload five-fold in a few months.

Texas Criminal Defense Law Firm Doubles Revenue In One Year

Personal Injury Law Firm Sees 99% Increase In Organic Traffic

Contact Our Lawyer Marketing Professionals For A Free Site Audit And Consultation

At FORWARD Lawyer Marketing we believe in taking a “leave no stone unturned” approach when it comes to our legal clients. With that in mind, we employ extremely experienced people in the industry. Our SEO Director has been marketing online for well over two decades and oversees all SEO tasks including editing content and performing on-page optimization as well as internal and external linking.

Our specialty is law firm marketing and SEO for lawyers at FORWARD Lawyer Marketing, contact us for a free site review and consultation at (888) 590-9687 to discuss how we can increase the revenue of your law firm.

See our Lawyer SEO Frequently Asked Questions

(Updated 10/3/2024)

Web Design
CUSTOM WEBSITE DESIGN FOR LAWYERS

Develop credibility and increase competitive advantage with a custom website. We believe it is important for a site to be aesthetically appealing, functional, and user-friendly – all of these factors make your website more profitable for your law firm.

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Search Engine Optimization
SEARCH ENGINE OPTIMIZATION (SEO) FOR LAWYERS

We use proven SEO techniques, and each campaign is based on personalized strategies for the specific legal practice we are working with. The vision is to make you rank as high as possible for the search that grow your business the most.

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Pay Per Click
PAY-PER-CLICK (PPC) MANAGEMENT FOR LAWYERS

PPC advertising allows law firms to target the exact audience they want at the precise time they are looking for their legal services. PPC marketing for lawyers is what we do, and we are ready to share our in-depth knowledge to help grow your practice.

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Social Media Management
SOCIAL MEDIA MANAGEMENT FOR LAWYERS

We develop cost-effective strategies and focus on generating leads that convert into clients. Our experienced team will create a robust social media marketing campaign that complements your SEO efforts and broadens your law firm’s name recognition.

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Local Service ADs
LOCAL SERVICE ADS (LSAS) FOR LAWYERS

Connect to local customers searching for the legal services you offer. LSAs appear at the top of all the search results and we understand how they fit with your current ad campaigns to get the possible return for your law practice.

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Content Marketing
CONTENT WRITING FOR
LAWYERS

Whether blog marketing or practice area power pages, we provide personalized, on-brand content writing for lawyers and law firms in all areas of legal practice. Content should be at the foundation of your online presence, and we have you covered.

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Need More Clients For Your Law Firm?

We Understand your Practice and How to Deliver Results

Your law practice deserves to work with a team of law firm marketing specialists who know how to deliver results for your area of legal practice. We specialize in law firm marketing solutions that are customized to your unique practice.

  • Divorce & Family Law
  • Personal Injury
  • Criminal Defense
  • Estate Planning
  • Bankruptcy
  • Social Security / Disability

What Our Clients are Saying

Here is what some real clients have to say about Us

Our experience with FWD Lawyer Marketing has been nothing short of exceptional, and much of that credit goes to Matthew Stark. From the very beginning, Matthew demonstrated a deep understanding of our firm's needs and…

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EDWARD JOHNSON

CRIMINAL DEFENSE ATTORNEY

Exceptional service! Within a short few weeks they revamped and brought my stagnant website to a robust, impressive one! I’m looking forward to their SEO services!

M M

MAZI MAZLOOM

CRIMINAL DEFENSE ATTORNEY

Working with Forward Marketing has been great from day one. Matt and his team are very responsive and extremely professional. They take the time to get to know you and understand what you are looking…

A G

ANTHONY GIUDICE

DIVORCE & FAMILY LAWYER

Really happy with my choice to hire Matt and his team for my digital marketing campaign. Was previously using SMB Team and they charged ridiculous fees with little to no performance. Switching to Matt and…

J B

JOHN BUCHMILLER

CRIMINAL DEFENSE ATTORNEY

I’m a solo immigration attorney, and I worked with Matt and the team at FLM to create my firm’s website. To say I’m happy with the process and the results would be an understatement! Matt…

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ESTELLA CASTILLO

IMMIGRATION LAWYER

This is a marketing company that has taken a couple of my website ideas from concept to completion. They are also handling a modest click ad budget for us. I have been impressed with their…

J R

JOSEPH RICHARDS

PERSONAL INJURY LAWYER

Matt and his staff are great to work with and provide superior and effective services to my firm.

A O

ALAN ORLOWSKY

ESTATE PLANNING & PROBATE LAWYER

Contact Us Today To Discuss Your Law Firm's Goals

Why Work with FORWARD Lawyer Marketing?

  • Checklist We are a team of seasoned professionals who understand the legal marketing space and how to drive results for your specific area of practice.
  • Checklist We shoot it to you Straight. No cheesy sales pitches or false promises. After understanding your practice and its goals, we’ll develop a custom solution tailored to your needs.
  • Checklist Our personal approach to your practice is what sets us apart from other agencies. Think of us as your own in-house marketing manager, without the salary.
  • Checklist Established in 2013, we have worked with hundreds of firms nationwide helping them establish and improve their online presence.