About Forward Lawyer Marketing

Digital Marketing Solutions for Law Firms

At Forward Lawyer Marketing, we help law firms grow through customized digital marketing strategies that deliver measurable results. We are more than a marketing agency. We are a partner dedicated to helping attorneys attract better cases, strengthen their brand, and gain a competitive edge online.

Founded in 2013, Forward Lawyer Marketing was built on a simple idea: law firms deserve marketing that is honest, transparent, and designed specifically for how legal clients search, evaluate, and hire attorneys.

Before founding Forward Lawyer Marketing, President Matt Stark began his career at Martindale-Hubbell, where he worked directly with hundreds of attorneys across the country. That experience provided valuable insight into both the strengths and weaknesses of large corporate marketing providers. Matt saw what worked well for law firms, but also where big companies often fell short by lacking flexibility, personalization, and genuine partnership.

Determined to improve on that model, he set out to build an agency that combined deep legal marketing knowledge with the responsiveness and care that law firms truly need. His goal was to create a team that not only delivers measurable results but also builds lasting relationships with every client.

Over the past twelve years, Forward Lawyer Marketing has partnered with more than 300 law firms nationwide, helping attorneys adapt to the digital landscape through smarter strategy, data-driven campaigns, and ongoing collaboration. Our focus remains the same today as it was from the start: to move law firms forward with integrity, innovation, and measurable growth.

What Makes Us Different

Our agency was built to serve law firms, and only law firms. That exclusive focus allows us to understand the legal industry in ways general marketing agencies cannot. We stay current on legal marketing trends, Google updates, and AI advancements so our clients can stay ahead of the competition.

Our approach is transparent, proactive, and collaborative. You will always know what we are doing, why we are doing it, and how it impacts your bottom line. When something can be improved, we take action quickly, strategize adjustments, and work together to keep your campaigns performing at their best.

Meet the FORWARD Lawyer Marketing Leadership Team

Behind every successful campaign is a dedicated team that believes in doing things the right way. We combine creativity, technical knowledge, and accountability to deliver exceptional service and lasting results.

Meet the Forward Lawyer Marketing Leadership Team:

• Matthew Stark – President
• Crystal Adams – Director of Operations
• Storm Hall – SEO Director
• Jestine Lenckus – Paid Search Manager
• Kristin Schwallie – Paid Search Manager
• Nicole Lederman – Marketing Manager
• Mike Menzer – Senior Developer
• James Greenier – Content Manager

Every member of our team plays a key role in helping law firms move forward with confidence. We hold each other accountable, share ideas freely, and take pride in delivering marketing that makes a real difference for our clients.

Moving Law Firms Forward

From SEO for law firms and PPC for law firms to AI optimization for law firms and law firm website design, everything we do is built to help your firm grow. If you are ready to partner with a team that understands your industry, listens to your goals, and delivers results you can see, contact Forward Lawyer Marketing at (888) 590-9687 or reach out online to schedule your free consultation.

Let’s build a strategy that moves your firm forward.