The Forward Lawyer Marketing Team
The Law-Firm Marketing Team Behind the Results
Growing a law firm takes more than generic marketing knowledge. It takes people who understand how attorneys think, how legal clients make decisions, and how competitive each practice area can be. That is the foundation of Forward Lawyer Marketing.
Our leadership team has spent years working with criminal defense attorneys, personal injury firms, family lawyers, estate planning attorneys, business litigation firms, and solo practitioners across the country. We are immersed in the legal industry daily. We study how legal consumers search, what influences trust, and what drives someone to contact an attorney right now instead of tomorrow.
This focus is why our clients see consistent growth. We are not a general agency that tries to be everything to everyone. We work with law firms. Only law firms. And every member of our team is committed to helping your practice move forward with strategy, communication, and real accountability.
You Get a Team You can Reach. Anytime.
One advantage of working with a boutique agency is knowing exactly who is responsible for your results. When you partner with us, you are not pushed into a ticket system or waiting in line for support. You have direct access to the people managing your campaigns. Phone, email, or scheduled calls. Whatever works best for you.
Clients choose us because we answer quickly, communicate clearly, stay proactive, and deliver results. We do not wait for you to ask for updates. You will always know what we are doing, why we are doing it, and what is coming next.
Relationships Built on Transparency and Trust
Every strategy we create, every adjustment we make, and every result we deliver is visible to you. You have full access to reporting, rankings, call logs, ad performance, and analytics. You own your website, your content, your data, and your results. We do not believe in locking firms into platforms or holding deliverables hostage.
We treat your marketing like it is our own. That means honest recommendations, clear expectations, and open communication at every step.
Meet the Forward Lawyer Marketing Leadership Team
Everyone on our team has years of experience working exclusively with attorneys and guiding the strategies that drive real results. Communication, transparency, and follow-through are the foundation of every great partnership, and our team is committed to being accessible whenever our clients need us.
Here are the people who lead your campaigns and support your firm’s long-term success.
Matthew Stark – President
Matt has worked exclusively with law firms for nearly 15 years, beginning his career in 2011 at Martindale-Hubbell before launching Forward Lawyer Marketing in 2013. He has partnered with more than 1,000 small and mid-sized law firms across the country and built the agency around clear communication, realistic expectations, and strong follow-through. Matt’s focus is helping firms grow through honest partnerships, consistent strategy, and dependable results.
Crystal Adams – Director of Operations
Crystal joined Forward Lawyer Marketing in 2016 after serving as the Marketing Director for a personal injury and workers’ compensation law firm. Her background gives her a deep understanding of how firms operate and what they need from a marketing partner. She oversees all PPC operations, stays ahead of industry and platform trends, and plays a key role in delivering strong performance for every firm we serve.
Storm Hall – SEO Director
Storm has worked in SEO for more than 20 years, going back to the early days of search. He oversees all organic strategies, including content planning, backlink development, technical SEO, and AI-focused optimization. Storm manages the SEO and content teams to ensure every campaign runs smoothly, follows best practices, and meets the KPIs needed for consistent client growth.
Jestine Lenckus – Paid Search Manager
Jestine has been part of the Forward Lawyer Marketing team since 2021 and brings over 15 years of experience in paid search and digital advertising. She focuses on making sure the PPC campaigns she manages generate the right types of conversions for law firms so they receive strong value from every dollar spent. Her background spans Google Ads, Bing Ads, social ad platforms, and full-funnel optimization, allowing her to refine campaigns with precision and consistent improvement.
Kristin Schwallie – Paid Search Manager
Kristin manages paid search campaigns with a strong analytical foundation built over more than a decade in digital marketing. Before joining Forward Lawyer Marketing, she worked at major Chicago agencies including Arc Worldwide, a subsidiary of Leo Burnett, where she focused on marketing optimization, analytics, and performance insights. Her ability to interpret complex data and translate it into actionable recommendations helps our clients achieve steady, predictable growth through paid media.
Nicole Lederman – Marketing Manager
Nicole manages several key areas of client support and campaign execution at Forward Lawyer Marketing. She oversees social media programs, coordinates content marketing efforts, and ensures website updates and revisions are completed in a timely and accurate manner. Her ability to keep multiple projects organized and moving forward helps our clients maintain a strong, consistent online presence and plays a meaningful role in the success of their campaigns.
Mike Menzer – Senior Developer
Mike leads all website development at Forward Lawyer Marketing. He oversees the development team responsible for building fast, secure, and user-friendly websites designed specifically for law firms. Mike also manages the technical SEO that supports strong performance across all campaigns. He ensures every site functions well, loads quickly, and provides a clean user experience that supports conversions across all devices.
James Greenier -Content Manager
James manages the content production process for all Forward Lawyer Marketing clients, including website copy, blog marketing, and ongoing content strategies. He brings decades of experience in legal content marketing and a deep understanding of how quality writing influences search visibility and user engagement. James ensures every piece of content is clear, accurate, and structured to support both SEO goals and the way legal consumers research online.
A Team that Understands Law Firms. A Partnership Built on Results.
When you work with Forward Lawyer Marketing, you get more than an agency. You get a team that understands your practice, communicates openly, and stays focused on helping you attract better cases month after month.
If you are ready to work with a team that understands law firms and delivers real results, we are here to help you move forward.