Recent Blog Posts
How Did Google’s Medic Update Affect My Website?
Google released its 3rd update for its algorithm of this year on August 1st, 2018. Many tech heads are considering it one of the most comprehensive and biggest updates since 2012’s penguin. This update is being referred to as “The Medic Core Algorithm Update”. This update is particularly interesting to watch as the changed… Read More »
Why Hiring a Lawyer Marketing Specialist is the Best Choice for Your Law Firm
The highly competitive U.S. law market has made it extremely difficult for firms to acquire new clients and promote their services. Every legal entity has an online presence and they spare no expense in gaining highest ranking and maximum exposure on the internet. Therefore, it is extremely important to have an effective digital marketing… Read More »
The Importance of Google My Business Listing for Your Law Firm
Are you doing everything you can to put your best foot forward online? Do you have a website, blog, and even a social media presence? You may also be using marketing vehicles such as PPC ads, SEO, Live chat, and more. Did you know that there is an entirely free tool that can allow… Read More »
Just How Important is Reputation Management to My Law Firm?
Your law firm is just as good as its reputation within the existing and prospective clientele. Especially, for a law firm, the significance of a stellar reputation simply cannot be understated. You might win hundreds of cases but one major slip-up could provide fodder to your competitors to tarnish your reputation. Not just that,… Read More »
What is Google Search Console and Why Should Your Law Firm Worry about It?
If there is one thing that almost all modern businesses, including law firms, know is that they must pay close attention to their web presence. It matters very little if the products or services they offer can be supplied through their website because it is typically via the internet that most of today’s businesses… Read More »
Benefits of a Responsive Website
In a highly competitive and constantly evolving digital environment, it is important for a business to keep pace and adapt accordingly. Most people these days use a variety of devices to access the internet. The screen size and user interface vary on every device which often makes websites seem incoherent. SEO (Search Engine Optimization)… Read More »
Google AdWords Launches Responsive Ads
Google AdWords, the largest digital marketing service, has finally launched the much-anticipated responsive ads. Now, you can Google AdWords with multiple headlines and two different sets of descriptions. In contrast with non-responsive ads, Google will have multiple versions of the same advertisement message which it will use in different combinations to find out which… Read More »
What Can Videos Do for My Law Firm’s Website?
In the contemporary digital age, the rules of marketing have changed entirely. Prior to the age of smartphones and broadband internet, people were interested in reading printed material. With the advancement in technology, the attention span of most target audiences has diminished immensely. According to digital marketing experts, videos are the most engaging form… Read More »
Should My Law Firm Run Facebook Ads?
Facebook currently has over 2.2 billion users globally, over 220 million of which reside in the United States alone. With almost two-thirds of the American population active on the social media platform, it makes it a dynamic place to market your business. Law firms, like any other organization, need to market themselves to succeed… Read More »
Is My Law Firm Website Optimized for Voice Search?
Building a solid digital presence has become quite necessary for law firms today in order to expand their clientele. If you have not made any changes to your page since 2010, chances are that your page might have an extremely low ranking and you might be missing out on a multitude of new clients…. Read More »