Promoting re-engagement, displaying relevant ads, and keeping track of strong leads are all benefits of Facebook remarketing. Here’s a brief introduction to the technique.
Remarketing and retargeting are both relatively simple. You take previous engagement and follow up on it. Almost every online advertising service — Facebook and Google are prime examples — offers a tool that performs this function.
Here’s an example. Imagine you’re operating a bakery store. Someone spends about 10 minutes on your site. Over the course of their visit, they read a geo-focused page, your page about custom wedding cakes, and your About Us page.
Proper use of remarketing tools could allow you to track that visitor and display your ads about custom wedding cakes to them – giving you continued exposure during the decision-making process.
In terms of Facebook, the power behind this technology comes from the tracking ability of social networks. After a small modification to your site’s code, you can start to tabulate data on visitor activity and identity. This data transmits to Facebook, where it’s used to inform decisions about your advertisements.
How to use Facebook for remarketing depends on your core client base. However, even though different age and social groups use the service differently, there’s no denying it has a massive user base: 2.41 billion monthly active users worldwide as of June 2019.
The sheer population means many of your best potential customers and clients are probably already using the site or the apps. Remarketing allows you to put your advertisements in front of previous clients, website visitors, or customized lists of people.
This is the big question. The way this tool works is different for different businesses. For example, a retailer might want to offer promotions to upsell or to recapture interest in abandoned shopping cart contents. As mentioned above, a professional practice might show ads based on services in which someone displayed interest.
Also remember: This technique deals with a relatively small population, especially compared to SEO and PPC campaigns. Ads should be laser-precise to match the audience.
On a related note, there are endless ways to customize these tools. You can counter that by creating images, text, and headlines based on the online activities, which will eventually lead to people coming back and supporting your business — after the motivation provided by your remarketing advertisement, of course.
The bottom line is remarketing your business with Facebook puts relevant advertisements where people are likely to see them. If you want to learn more about remarketing for your business and how to promote your business effectively on social media, contact FORWARD Lawyer Marketing at (888) 590-9687 to speak with a lawyer marketing specialist.