Starting an Email Newsletter for Your Law Firm

June 25 , 2019 | BY Matthew Stark

The most essential aspect to keep in mind while developing an email newsletter for a law firm is to avoid starting it blindly. Most marketing experts believe emails are now obsolete, however, the reliability of an email and sending out a newsletter makes it easier for law firms to effectively and conveniently market their services.

Here are some tips on how to start a newsletter service for your law firm.

Compile a Mailing List that Promises Results

To start with a compelling newsletter, you need to start compiling a list of potential and current clients who will be interested in the services of your law firm. You can start with your current clients and ask if they would like to be a part of your mailing list. Your current and previous clients are the best sources for developing a mailing list, which promises to bring more work.

Choose the Right Time to Send Email Newsletters

Marketers believe choosing the appropriate time to send your potential clients an email newsletter is essential, so – take an appropriate amount of time and plan accordingly. The best time to send an email newsletter is either in the morning or after 7 p.m. because most people check their email first thing in the morning or before going to bed. If you are confused about how to launch a successful email newsletter for your law firm, contact a leading lawyer marketing company to promote your law business.

Consider Your Audience

Your audience is at the center of your newsletter promotion. Paying attention to what kind of law services they require is essential. From personal injury to child custody, make sure your newsletters cover every single topic that might be of interest to your target audience.

Avoid Promises of Victory

While compiling the perfect newsletter for a law firm, you have to be watchful of the services and the vocabulary used in the newsletter. Don’t include any promises of instant victory within a few sessions – it could be misleading. Ensure you make correct use of jargon and the services mentioned. Including incorrect services could force you to lose potential clients. Use easy-to-understand language with the correct information about the law firm and the services the firm provides.

If you wish to learn more about the advantages of starting an email newsletter for a law firm or if you have any questions regarding digital marketing for your legal firm, contact FORWARD Lawyer Marketing at (888) 590-9687.