Marketing That Helps Your Law Firm Grow With Confidence
Choosing a law firm marketing partner is one of the most important business decisions your firm will make. The goal should not be to find the cheapest option. Cheap programs often lead to weak results, wasted budget, and very little return. On the other end of the spectrum, paying top tier rates does not guarantee performance. What matters is choosing a partner who delivers real value and turns your marketing investment into consistent, measurable growth.
At Forward Lawyer Marketing, we focus on ROI above everything. Our pricing is structured to be transparent, predictable, and tied directly to the level of work required to compete in your market. We design campaigns that improve visibility, increase qualified leads, and help your firm grow with confidence. Most of our clients find that we provide more value and stronger long-term results than many higher priced law firm marketing agencies.
Whether you are a solo practitioner or a multi-office firm, your marketing dollars should work as hard as you do. The plans below give your firm flexibility, scalability, and a clear understanding of how your investment supports stronger rankings, better case quality, and sustainable long-term growth.
Our pricing is based on the actual work required to compete in your market. The plans below represent common workload tiers based on competition, geography, and practice area, not one-size-fits-all packages.
SEO Plans Built for Real Growth
Our SEO programs are designed to strengthen your long-term visibility, increase qualified traffic, and position your website as a trusted source of information in your practice areas. Each plan includes technical SEO, content marketing, local optimization, and ongoing support.
Foundation Plan
Starting at $1,995 per month
Ideal for solo attorneys or smaller firms who want consistent improvement and a strong foundation for long-term growth.
Growth Plan
Starting at $3,295 per month
Best for mid-size firms ready to expand their reach, improve rankings, and increase the number of qualified leads.
Accelerated Growth Plan
Starting at $4,795 per month
Designed for competitive practice areas and major metros where stronger content output and aggressive optimization are required.
SEARCH ENGINE OPTIMIZATION (SEO)
| Service | Foundation | Growth | Accelerated Growth |
|---|---|---|---|
| 12-Month Strategy and Growth Planning | ✔ | ✔ | ✔ |
| Keyword Research | ✔ | ✔ | ✔ |
| Title Tag and Meta Tag Optimization | ✔ | ✔ | ✔ |
| Internal Linking Optimization | ✔ | ✔ | ✔ |
| Number of Targeted Keyphrases | 50 | 100 | 150 |
| Ongoing Link Building | ✔ | ✔ | ✔ |
| Improve AI Search Visibility | ✔ | ✔ | ✔ |
LOCAL SEO
| Service | Foundation | Growth | Accelerated Growth |
|---|---|---|---|
| Google Business Profile Optimization | ✔ | ✔ | ✔ |
| Local Citation Management | ✔ | ✔ | ✔ |
| Location-Based Page Strategy | Optional Add-On | Included | Included |
CONTENT MARKETING
| Content Type | Foundation | Growth | Accelerated Growth |
|---|---|---|---|
| Monthly Blog Articles (1,000+ words) | 6 | 12 | 20 |
| Content Optimized for AI Searches | ✔ | ✔ | ✔ |
| Additional Monthly Content | 2,000 words | 4,000 words | 6,000+ words |
REPORTING AND TRACKING
| Service | Foundation | Growth | Accelerated Growth |
|---|---|---|---|
| Google Analytics Setup | ✔ | ✔ | ✔ |
| 24/7/365 Reporting Dashboard | ✔ | ✔ | ✔ |
| Call Tracking and Lead Attribution | ✔ | ✔ | ✔ |
PPC Management Pricing
Our PPC pricing is simple, transparent, and built on a sliding scale so you only pay for the level of management required based on your monthly ad spend. This gives your firm flexibility while ensuring your campaigns receive the right amount of oversight and optimization. You will also have full access to performance metrics, spend data, and lead activity at all times through your reporting dashboard. This lets you see exactly where every dollar is going and how your campaigns are performing, anytime and anywhere.
MONTHLY AD SPEND TIER | PPC MANAGEMENT FEE
| Monthly Ad Spend | Management Fee |
|---|---|
| $0 to $7,499 | 25% of budget (minimum $650 per month) |
| $7,500 to $9,999 | 20% of budget |
| $10,000 to $14,999 | 17.5% of budget |
| $15,000 to $19,999 | 15% of budget |
| $20,000 to $39,999 | 12.5% of budget |
| $40,000+ | Custom quote |
What Is Included in Every PPC Plan
INCLUDED SERVICES
| Google Partner Certified Management |
| Campaign and Ad Group Structure Based on Search Intent |
| Conversion-Focused Landing Page Recommendations |
| Ongoing Negative Keyword Refinement |
| Quality Score Monitoring and Improvement |
| Continuous A/B Testing |
| Bid Adjustments by Device, Location, and Time of Day |
| Call Tracking and Lead Attribution |
| 24/7/365 Real-Time Reporting Dashboard |
| Quality Control Call Auditing System |
Ready to Move Your Firm Forward?
If you are ready to increase your visibility and generate more qualified leads with a transparent, data-driven strategy, our team is here to help.
Call (888) 590-9687 or schedule a consultation through our online booking link.
SEO Services FAQs
How long does it take for SEO to start working?
Most law firms begin seeing measurable movement within three to six months. Competitive markets or websites that need major improvements may take longer, but once momentum builds, it compounds over time.
What affects how fast I see SEO results?
Your practice area, your market size, the strength of your current website, the amount of content needed, and how competitive your keywords are all play a role.
Is SEO still valuable with the rise of AI tools?
Yes. Strong SEO is now more important than ever. AI tools pull from well structured, authoritative websites. When your content matches what AI systems look for, your visibility improves across both traditional and AI powered search.
Do you provide content as part of the SEO program?
Yes. Each plan includes monthly content creation and AI optimized blog development. Content is a core part of long term SEO growth for law firms.
Will SEO help me get better quality cases?
It can. With the right strategy, you can target specific case types, geographic areas, or high value terms. We shape your content and optimization around your ideal caseload.
Do I need local SEO even if I serve multiple counties or states?
Yes. Local SEO is one of the strongest drivers of qualified leads. Even multi county or multi state firms benefit from consistent and accurate local signals.
Will I lose rankings if I redesign or rebuild my website?
Not with our process. We manage redirects, structure, and on page optimization carefully to preserve and improve your existing equity.
How do I know what SEO is actually doing?
You receive 24/7 access to your reporting dashboard, call tracking, lead reports, and monthly summaries with clear explanations of what is improving and why.
Can I upgrade my SEO plan later if my firm grows?
Absolutely. Many firms start with a smaller plan and move up once they see results or expand into new practice areas or locations.
PPC Services FAQs
How soon will I start getting leads from PPC?
Many firms see leads within the first few days. PPC delivers fast visibility because your ads appear at the top of search results as soon as the campaigns launch.
How do you determine which keywords to target?
We analyze search intent, case value, competition, and your preferred case types. Campaigns are structured so your budget focuses on high intent searches.
What if I start getting low quality leads?
This is exactly why our Quality Control Call Auditing System exists. We grade every PPC generated call and refine your campaigns based on actual lead quality, not guesswork.
Do I need a landing page or can I use my main website?
Landing pages improve conversion rates significantly. We always recommend using high performing, conversion focused landing pages to maximize your cost per lead.
What makes PPC for law firms more expensive than other industries?
Legal keywords are among the most competitive in search. High case value drives demand, which increases cost. Proper management helps reduce wasted spend and improve ROI.
Is there a minimum budget I should start with?
Yes. Most practice areas require at least a few thousand dollars per month to compete effectively. The right budget depends on your location and practice area.
How much of my budget goes to ads versus management?
Your ad spend goes directly to Google. Your management fee is separate and based on our sliding scale, so you always know exactly what you are paying for.
How often do you optimize campaigns?
We monitor and adjust campaigns continuously. Keyword refinements, negative keyword expansion, ad testing, and bid adjustments happen throughout the month.
Can PPC and SEO work together?
Yes. PPC provides immediate visibility and fast lead flow while SEO builds long term authority. Firms that combine both usually see the strongest overall results.