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PPC can help drive new business to your divorce practice. Pay-per-click advertising is typically beneficial for businesses in competitive markets. In addition, it’s more effective in situations where even a single conversion (from website visitor to customer or client) could generate a large return. Does that sound familiar? It should. Those two criteria apply to […]

First things first: LSA stands for Local Services Ads. Google selects businesses to display in a privileged position at the top of search results. Law firms are among the most recently eligible types of businesses. At first, only a few types of law offices could take advantage of LSAs, However, that has changed. Chances are […]

Lawyers and law firms face challenging competition in any market. One of the most effective ways to reach new clients is to maximize the potential of the attorney or the law firm website. The best way to do this is by understanding and implementing effective WordPress SEO strategies. WordPress is a user-friendly, relatively easy to […]

Have you ever searched for your firm’s name on Google, only to be greeted by a page of irrelevant results? It’s an almost universal problem with attorneys online. Most firms do business under a few last names, such as “Smith, Smith & Jones.” Unless your firm has a totally unique name, people who search for […]

A small law firm was able to double the number of new monthly retained clients through a strategic digital marketing strategy implemented by FORWARD marketing. The firm was skeptical about internet marketing, but decided to invest in our strategy after understanding our process and seeing the results we had generated for other law firms in all different areas of practice.  After […]

I hope everyone reading this is safe and well. In the coming weeks, there is a good chance that many of us will take measures to protect our health, possibly including quarantining at home. Some of us may already have done so. With this in mind, I wanted to reach out and share some of […]

The Americans with Disabilities Act of 1990 gives detailed guidelines on business and government accessibility. An ADA-compliant website would follow these guidelines — a necessity if the law applies to your operation. In terms of business growth, being proactive with web accessibility could increase your exposure, generate referrals, reduce risk and help you compete in […]

Google My Business (GMB) supplements your current online presence, specifically in regards to Google’s map and web searches. The program has five main benefits: Insight Exposure Image Interaction Expression These are all important elements of business development for lawyers. Please continue reading for a quick look at how optimizing GMB could advance your practice’s goals […]

Semantic search is the dominant search technology today. It finds what people want — which is not always exact phrases typed or spoken into a search engine. To do this, it uses multiple data points on every search. Imagine a website address with a whole web of user data and search terms branching out from […]

New devices and better artificial intelligence technology are changing the way people find attorneys online. Heading into 2020, here are five concerns you will probably see addressed in the online portion of any competitive law office’s business development plan. 1. The Natural Voice It is no secret people speak differently than they write. Read through […]