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Semantic search is the dominant search technology today. It finds what people want — which is not always exact phrases typed or spoken into a search engine. To do this, it uses multiple data points on every search. Imagine a website address with a whole web of user data and search terms branching out from […]

New devices and better artificial intelligence technology are changing the way people find attorneys online. Heading into 2020, here are five concerns you will probably see addressed in the online portion of any competitive law office’s business development plan. 1. The Natural Voice It is no secret people speak differently than they write. Read through […]

Promoting re-engagement, displaying relevant ads and keeping track of strong leads are all benefits of Facebook remarketing. Here’s a brief introduction to the technique. What Is Remarketing? Remarketing and retargeting are both relatively simple. You take previous engagement and follow up on it. Almost every online advertising service — Facebook and Google are prime examples […]

If it has been a while since you revisited your Google Ads campaigns, now could be a good time. The search engine giant recently improved and expanded its responsive search ads. Here are a few ways these tools can help you make the most of your practice’s business development efforts. Make Your Ads More Relevant […]

Chicagoland is a populous metro area with one of the largest court systems in the nation. On any given day, there is probably more than enough activity to generate hits for your search engine optimized blogs and social media posts. Even so, many attorneys still run pay-per-click (PPC) advertising campaigns. The reason is simple: When […]

Google gets roughly 6 billion search requests every day. Apart from the usual searches, users routinely search for relevant businesses as their needs require. Google My Business (GMB) provides businesses with their very own business profile, helps users search their business on a map, or look for  working hours and customer feedbacks based in a […]

Google is considered the gold standard for online advertising. It offers several promotional services for lawyers to locally promote their law firms. If you are a lawyer and need to promote your practice, it’s essential to know two things about Google. First, it is one of the best online platforms for advertising and promotion. Second, […]

The most essential aspect to keep in mind while developing an email newsletter for a law firm is to avoid starting it blindly. Most marketing experts believe emails are now obsolete, however, the reliability of an email and sending out a newsletter makes it easier for law firms to effectively and conveniently market their services. […]

Hashtags are the most significant part of every social media platform. Twitter and Facebook have taken the hashtag frenzy to another level. To turn your business idea into a successful venture, you should reach your target audience in a short span of time. As far as popular hashtags are concerned, Twitter is the new Google. […]

Google has recently released a new broad core update March 12, 2019. To avoid confusion between Florida 2.0 and the recent update, Google adequately named the new update as “March 2019 Core Update.” The new update caused global mayhem in internet search results. In this article, we will focus on the various aspects of the […]