Author Archives: Forward Lawyer Marketing, LLC
Why Lawyers Should Hire Law Firm Internet Marketing Professionals
Law Firm Internet Marketing When beginning to put together a law firm internet marketing plan many lawyers ponder why lawyers should hire law firm internet marketing professionals. Though we will go into many reasons why a law firm should rely on professional internet marketers, the quick answer is yes. You wouldn’t try to give… Read More »
How Do I Optimize Social Media Accounts For My Law Firm?
Social Media Optimization (SMO) plays an instrumental role in a successful law firm marketing strategy as it provides an effective, yet cost-friendly way to improve online visibility, strengthen the brand, and generate additional leads for your legal practice. SMO is about devising a strategic social media plan to facilitate a better connection with the… Read More »
4 Tips for Developing an Online Review Strategy For Your Law Firm
If you haven’t done so recently, try opening up another tab in your browser and searching your firm’s name plus the word “reviews”. If you like everything you see, that is an asset you want to grow through focused reputation management. The web isn’t the final word on public perception. However, search engine results… Read More »
Operate Your Law Practice Remotely During (and After) the COVID-19 Pandemic
Operating A Law Practice Remotely I hope everyone reading this is safe and well. In the coming weeks, there is a good chance that many of us will take measures to protect our health, possibly including quarantining at home. Some of us may already have done so. With this in mind, I wanted to… Read More »
Divorce And Family Law Firm Sees 276% Increase In Organic Traffic
This client case study is from a divorce and family law firm we have been working with for a little over a year. They have seen a significant increase in traffic from both our SEO efforts and from our taking over the management of their Google Ads campaigns. Baseline Keyword Rankings as of February… Read More »
Personal Injury Law Firm Sees 99% Increase In Organic Traffic
This case study is for a personal injury law firm we started working with a year ago. When we started they were trying to rank for 75 keywords and only 5 were on the first page, with two on the second page of Google. Now after one year of search engine optimization work, we… Read More »
Texas Criminal Defense Law Firm Doubles Revenue In One Year
The case study below is for a Texas criminal defense law practice that is seeing double the monthly revenue monthly from a year ago. We have now been working with is firm for about 18 months and the screenshots below will show you improvements in that time period. The first one below shows initial… Read More »
How PPC Can Help Drive New Business to Your Divorce Practice
PPC can help drive new business to your divorce practice. Pay-per-click advertising is typically beneficial for businesses in competitive markets. In addition, it’s more effective in situations where even a single conversion (from website visitor to customer or client) could generate a large return. Does that sound familiar? It should. Those two criteria apply… Read More »
Google LSAs and How They Benefit Your Law Practice
Google Local Services Ads First things first: LSA stands for Local Services Ads. Google selects businesses to display in a privileged position at the top of search results. Law firms are among the most recently eligible types of businesses. At first, only a few types of law offices could take advantage of LSAs, However,… Read More »
Why Branded PPC Campaigns for Lawyers And Law Firms Make Sense
PPC For Lawyers Have you ever searched for your firm’s name on Google, only to be greeted by a page of irrelevant results? It’s an almost universal problem with attorneys online. Most firms do business under a few last names, such as “Smith, Smith & Jones.” Unless your firm has a totally unique name,… Read More »