Author Archives: Forward Lawyer Marketing, LLC
What Is An ADA Website and How Can It Help My Law Firm?
The Americans with Disabilities Act of 1990 gives detailed guidelines on business and government accessibility. An ADA-compliant website would follow these guidelines — a necessity if the law applies to your operation. In terms of business growth, being proactive with web accessibility could increase your exposure, generate referrals, reduce risk and help you compete… Read More »
5 Advantages of Google My Business (GMB) Optimization for Lawyers
Google My Business Optimization Google My Business (GMB) supplements your current online presence, specifically in regards to Google’s map and web searches. The program has five main benefits: Insight Exposure Image Interaction Expression These are all important elements of business development for lawyers. Please continue reading for a quick look at how optimizing GMB… Read More »
Why Semantic Search Matters for SEO
Semantic search is the dominant search technology today. It finds what people want — which is not always exact phrases typed or spoken into a search engine. To do this, it uses multiple data points on every search. Imagine a website address with a whole web of user data and search terms branching out… Read More »
Top 5 Things To Consider When Creating Your 2021 Marketing Plan and Budget
New devices and better artificial intelligence technology are changing the way people find attorneys online. Heading into 2020, here are five concerns you will probably see addressed in the online portion of any competitive law office’s business development plan. 1. The Natural Voice It is no secret people speak differently than they write. Read… Read More »
Remarket Your Business with Facebook
Promoting re-engagement, displaying relevant ads, and keeping track of strong leads are all benefits of Facebook remarketing. Here’s a brief introduction to the technique. What Is Remarketing? Remarketing and retargeting are both relatively simple. You take previous engagement and follow up on it. Almost every online advertising service — Facebook and Google are prime… Read More »
Show Up in More Relevant Searches with Google’s Responsive Search Ads
If it has been a while since you revisited your Google Ads campaigns, now could be a good time. The search engine giant recently improved and expanded its responsive search ads. Here are a few ways these tools can help you make the most of your practice’s business development efforts. Make Your Ads More… Read More »
Why PPC Is Worth Investing In for Your Law Firm
PPC For Lawyers Chicagoland is a populous metro area with one of the largest court systems in the nation. This is just one example of a competitive geographic region for law firms of all types, there are many similar areas across the U.S. On any given day, there is probably more than enough activity… Read More »
How Google My Business Helps Your Law Firm Succeed
Google gets roughly 6 billion search requests every day. Apart from the usual searches, users routinely search for relevant businesses as their needs require. Google My Business (GMB) provides businesses with their very own business profile, helps users search their business on a map, or look for working hours and customer feedbacks based in… Read More »
Google to Launch Local Service Ads for Lawyers
Google is considered the gold standard for online advertising. It offers several promotional services for lawyers to locally promote their law firms. If you are a lawyer and need to promote your practice, it’s essential to know two things about Google. First, it is one of the best online platforms for advertising and promotion…. Read More »
Starting an Email Newsletter for Your Law Firm
The most essential aspect to keep in mind while developing an email newsletter for a law firm is to avoid starting it blindly. Most marketing experts believe emails are now obsolete, however, the reliability of an email and sending out a newsletter makes it easier for law firms to effectively and conveniently market their… Read More »