Personal Injury Law Firm Sees 99% Increase In Organic Traffic

March 10 , 2021 | BY admin

This case study is for a personal injury law firm we started working with a year ago. When we started they were trying to rank for 75 keywords and only 5 were on the first page, with two on the second page of Google.

Personal Injury Benchmark Keywords

Now after one year of search engine optimization work, we are tracking 208 keywords for them with 135 on the first page of Google and 41 on page two.

Current PI Keyword Rankings

When we first started working with them in March of 2020 they had 790 overall visitors for that month with 495 coming from organic traffic.

PI Pre-SEO Baseline

Current traffic for the last 30 days was 1,329 with 987 organic visitors.

PI Current Traffic

  • 99% increase in organic traffic from the baseline of March 2020
  • Google AdWords converting clicks to calls at a rate of 22.9% (consistently seeing 110 – 150 calls/month from AdWords campaign alone)
  • In addition to the calls being generated from organic traffic and PPC ads, in the last 30 days, the law firm has generated 26 calls from their strong presence on local search due to our Google My Business optimizations. 

PI Customers View Business

PI Customer Actions

Adwords Calls

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