Recent Blog Posts
Do Images Affect My Law Firm SEO?
A law firm’s website is one of the most potential business development and marketing tools that attorneys have at their disposal. However, having a business website is not enough. You must include search engine optimization (SEO) of your site in order to bring it on the first page of Google search results. SEO for lawyers… Read More »
Is My Website Optimized for Google’s Mobile-First Indexing Update?
Google is allowing websites to rank the mobile versions of their websites through its services. The improved exposure on the search engine giant means that your websites will get high page ranks when people search for related terms from their mobile phones. This is often important for lawyers, as people generally perform an initial… Read More »
How Voice Search Optimization Can Help Your Law Firm
Google Voice Search Optimization There has been yet another shift in the tides of SEO. The advent of a number of effective voice searches has punched some holes in a number of legal website’s SEO, leaving them vulnerable to falling page rankings, declining traffic, and a corresponding drop in client conversions. Ad personal digital… Read More »
Essential Ranking Factors for Law Firms
Targeting Your Audience The best way to do effective marketing is to target the audience. The way to reach the target audience for your lawyer website is to have a structured, customized approach to SEO. If your website is not getting the traffic as desired, then it’s time to seek professional help from an… Read More »
Does Social Media Help my Firm’s SEO?
Social media has taken the internet world by storm. Now, you cannot stay away from social media websites that often define the communal perspective. Law firms are realizing that they must give due attention to maintaining a strong presence on social media avenues. We believe that you can certainly improve your firm’s SEO prominence… Read More »
How Your Law Firm Can Benefit from a Remarketing Campaign
The ultimate goal of running a marketing campaign for your law firm is to attract potential clients and compel them to hire your attorneys. However, not all people who click on your ad or land on your website, contact your firm or fill out an online form to request an initial consultation on their… Read More »
Should Your Law Firm Solicit Reviews?
Law firms have traditionally relied on word-of-mouth from their previous clients to get new ones through their doors. But in this digital age and cutthroat competition, it is difficult to stay competitive without opting for the modern way of word-of-mouth, i.e. online reviews. Over the past few years, online reviews have influenced the way… Read More »
Top Reasons for Producing Legal Videos
Video marketing has increased in demand by leaps and bounds over the past few years, and is one of the most effective forms of content marketing. It is evident from the fact that YouTube has secured the number two spot as the largest internet search engine, as people are consuming video content more than… Read More »
Is it Time for a Website Redesign?
It can be difficult to determine whether the virtual front of your law firm needs a makeover. On average, it takes about 3 to 7 years for a website to become outdated because trends shift quickly in the digital realm, especially when it comes to web designing. So how do you know if it… Read More »
Why Your Firm Should Avoid a Link Scheme
Staying in Google’s good books is essential when you are competing for the first page or top ranks, as it influences the ability of your law firm to be found online. The search engine giant rewards websites that stringently follow its guidelines and modify their practices as it introduces new rules through its algorithm… Read More »