Building a solid digital presence has become quite necessary for law firms today in order to expand their clientele. If you have not made any changes to your page since 2010, chances are that your page might have an extremely low ranking and you might be missing out on a multitude of new clients. Law firm marketing solutions should incorporate the right balance of digital as well as print marketing in order to achieve the desired results.
Users are now shifting towards the automation trend and get their tasks done by voicing commands to electronic devices such as Alexa. In a similar way, they speak to personal digital assistants like Google Voice, Siri, and Cortana to get answers to their queries, instead of typing in the questions themselves on search engines.
They do not view alternative queries, instead, they rely on the results of their PDA to get their queries resolved. According to a recent study, more than half of all internet queries will be made using voice search by 2020. This goes to show how important it is for all types of firms to get their site optimized for voice search.
Here are some tips that law firms can use to optimize the content of their website for voice search:
Digital marketing for lawyers has become an extremely crucial part of their overall marketing strategy. Text searches are usually composed of 3 words and are quite short. Voice searches tend to be longer than text searches. For instance, a text search might say “Pay-Per-Click Management for Law Firms”, whereas a voice search will say something like “Pay per click management services near me.” These longer search queries are known as long-tail keywords.
The phrase ‘near me’ has become a critical part of SEO for lawyers and its usage has increased significantly in recent years. It enables the user to draw increased traffic towards their website.
The questions asked by people in the FAQ section can turn into a great source of keywords for your website. Incorporating those keywords into your SEO page will allow you to drive a huge amount of traffic towards your website, as the users will be easily able to locate your website through those keywords.
Claiming and upgrading your business listing on Google will allow the search engine to learn more about your business. It will have access to your business details such as contact number and address. Since most of the voice searches are focused on local searches, requesting a Google business listing will allow you to rank higher up in local searches.
An experienced lawyer marketing company can help you conduct effective SEO campaigns to bring quantifiable results to your law firm. Contact FORWARD Lawyer Marketing today at (888) 590-9687 to discuss options for optimizing your law firm’s website.