My Practice is Slow During the Holidays – Should I Amp Up My Marketing Efforts?
The period between Thanksgiving, Christmas, and New Years can be a slow time for law firms as most clients prefer to wait until end of their holidays before acquiring services of an attorney. However, this presents an excellent opportunity for law firms to market their services online in order to grow their business. Stats provided by iMarc reveal that every 1 out of 3 clients search for an attorney online and 74% consumers that visit a law firm’s website are likely to take action. This shows that digital marketing is pivotal for legal firms to remain competitive. There are many seasonal marketing techniques available that may help law firms to sow seeds for the future of business. Let’s check some of them out!
Personalization is a critical and important element of modern-day digital marketing. One of the best ways to market your services during the holidays is sending customized messages to your old and existing clients. It may seem like an unnecessary task, but it can have a profound impact on your clients, making them feel connected and valued.
You may contact a digital marketing specialist to design an eye-catching yet formal card with a personalized message. You should also consider incorporating any detail that you remember pertaining to your client that is worth mentioning as it will show that you specifically took time to personally connect with them. The firm’s details can also be a part of your card, but not necessary.
A steady referrals source can be an extremely important and valuable asset for a law firm as it allows them to get new clients and retain existing ones. Holidays can be an excellent time to show appreciation and solidify a relationship with people who refer your business. These individuals may include former clients, current clients, fellow lawyers, accountants, or perhaps family and friends.
One way to acknowledge them is to connect with them over coffee, drinks, or perhaps lunch/dinner. However, it is not possible to reach every referral source, therefore, you could connect with them via Skype, Facetime, WhatsApp, or any other channel. This may show that their support is acknowledged and valued, compelling them to refer more clients in future.
Run Online Marketing Campaigns
This may seem counter-intuitive, but running online marketing campaigns during the holidays is actually a really good idea. Most law firms withdraw their marketing efforts during the holidays and do not tend to focus on their online exposure during this period. Therefore, acquiring services of an experienced digital marketing specialist during the holidays can be highly beneficial for law firms seeking to increase their exposure.
Ads and marketing campaigns will gain maximum exposure, allowing you to reach a broader audience. This may potentially help you to generate additional leads, thus increase the likelihood of landing new clients for the firm. Moreover, using vast experience and comprehensive knowledge, a skillful digital marketing specialist will make strategies to improve online presence and enhance efficacy of websites.