The overall user experience and design of your website, supplemented by its mobile responsiveness, plays a pivotal role in determining the ranking of your website on leading search engines.
When redesigning your website, there are many aspects that need to be considered to ensure that your website is SEO-friendly and facilitates a search engine to explore and read pages across the website. But before we go into details, let’s learn about SEO first.
In technical terms, Search Engine Optimization (SEO) is a marketing discipline that primarily focuses on improving organic search engine ranking results. It utilizes both creative and technical elements to grow visibility and drive traffic to a website.
Google ranks websites based on their relevance and authority. The latter is predominantly measured by analysis of the number and quality of links from other websites. In simpler terms, SEO can be referred to like anything that can potentially impact links or perhaps any input that search engines use in order to rank pages.
In order to improve your visibility in the results pages of leading search engines, you must ensure that a search engine can easily crawl and comprehend the content available on your website. Moreover, in order to run effective SEO and other marketing campaigns, your website should establish trust by providing a great user interface to visitors, which will help you grow your business and generate leads.
More importantly, Google favors websites that are efficiently optimized to access on mobile and smartphone devices. However, solely having a responsive web design is not enough; effective mobile optimization is achieved by ensuring that people who visit your website from their mobile devices enjoy a high-quality experience.
Furthermore, redesigning a website requires a substantial amount of changes to be made, especially from a UX perspective. These changes may impact call-to-actions, keyword-optimized URLs, folder/URL structure, header and title tags, content that creates a bond of trust with readers, and internal linking, just to name a few.
It is critical that you hire the services of a competent law firm marketing specialist when looking to redesign your website. Using their vast knowledge and understanding of the web designing process, they will be able to migrate your data without hindering your SEO.
As a matter of fact, a skillful digital marketing specialist can help you to improve the effectiveness of your SEO campaign by using best practices of web designing while revamping your website. This is especially important for businesses that provide services and cater to specific niches such as healthcare, financial, and legal firms.
A digital marketing specialist will help you to effectively redesign your website so that it provides an excellent user experience to all visitors, regardless of which device they use. Consequently, your website will be search engine optimized, which will lead to a higher ranking on leading search engines.
If you wish to learn more about effective marketing solutions or have any questions regarding digital marketing for your legal firm, contact FORWARD Lawyer Marketing at (888) 590-9687.