Author Archives: Forward Lawyer Marketing, LLC
Should My Law Firm Run Facebook Ads?
Facebook currently has over 2.2 billion users globally, over 220 million of which reside in the United States alone. With almost two-thirds of the American population active on the social media platform, it makes it a dynamic place to market your business. Law firms, like any other organization, need to market themselves to succeed… Read More »
Is My Law Firm Website Optimized for Voice Search?
Building a solid digital presence has become quite necessary for law firms today in order to expand their clientele. If you have not made any changes to your page since 2010, chances are that your page might have an extremely low ranking and you might be missing out on a multitude of new clients…. Read More »
Do Images Affect My Law Firm SEO?
A law firm’s website is one of the most potential business development and marketing tools that attorneys have at their disposal. However, having a business website is not enough. You must include search engine optimization (SEO) of your site in order to bring it on the first page of Google search results. SEO for lawyers… Read More »
Is My Website Optimized for Google’s Mobile-First Indexing Update?
Google is allowing websites to rank the mobile versions of their websites through its services. The improved exposure on the search engine giant means that your websites will get high page ranks when people search for related terms from their mobile phones. This is often important for lawyers, as people generally perform an initial… Read More »
How Voice Search Optimization Can Help Your Law Firm
Google Voice Search Optimization There has been yet another shift in the tides of SEO. The advent of a number of effective voice searches has punched some holes in a number of legal website’s SEO, leaving them vulnerable to falling page rankings, declining traffic, and a corresponding drop in client conversions. Ad personal digital… Read More »
Essential Ranking Factors for Law Firms
Targeting Your Audience The best way to do effective marketing is to target the audience. The way to reach the target audience for your lawyer website is to have a structured, customized approach to SEO. If your website is not getting the traffic as desired, then it’s time to seek professional help from an… Read More »
Does Social Media Help my Firm’s SEO?
Social media has taken the internet world by storm. Now, you cannot stay away from social media websites that often define the communal perspective. Law firms are realizing that they must give due attention to maintaining a strong presence on social media avenues. We believe that you can certainly improve your firm’s SEO prominence… Read More »
How Your Law Firm Can Benefit from a Remarketing Campaign
The ultimate goal of running a marketing campaign for your law firm is to attract potential clients and compel them to hire your attorneys. However, not all people who click on your ad or land on your website, contact your firm or fill out an online form to request an initial consultation on their… Read More »
Should Your Law Firm Solicit Reviews?
Law firms have traditionally relied on word-of-mouth from their previous clients to get new ones through their doors. But in this digital age and cutthroat competition, it is difficult to stay competitive without opting for the modern way of word-of-mouth, i.e. online reviews. Over the past few years, online reviews have influenced the way… Read More »
Top Reasons for Producing Legal Videos
Video marketing has increased in demand by leaps and bounds over the past few years, and is one of the most effective forms of content marketing. It is evident from the fact that YouTube has secured the number two spot as the largest internet search engine, as people are consuming video content more than… Read More »