Author Archives: Forward Lawyer Marketing, LLC
Lawyer Marketing Expert Strategies
While operating your law firm, a lot of time and energy is spent fighting for your clients. Advocating for your legal clients is your most critical task, but there is far more to running a profitable law firm than that. You must also engage in lawyer marketing daily to continue a stream of new… Read More »
9 Must Haves For Effective Law Firm Web Design
Your law firm website is the initial point of contact for many clients. Your website must capture interest, provide engaging content, and convince visitors that you are better than the competition. Whether you need to create a new legal website or revamp your current one, these website design tips will give your firm a… Read More »
Reasons People Don’t Retain Personal Injury Lawyers
When someone suffers a personal injury a million thoughts are going through their mind. While one of the first thoughts should be to hire a personal injury lawyer, many people have reservations. Let’s take a look at some of those and how to deal with them to help potential clients make the right decision…. Read More »
Why Lawyer Marketing For Criminal Defense Attorneys Is Difficult
There is a lot of competition in lawyer marketing for criminal defense attorneys. With many criminal defense attorneys in major cities, you need to work tirelessly to stand out from other legal professionals. Word-of-mouth referrals and the courthouse are helpful but alone, they will not generate the leads you need to stay successful and… Read More »
How To Set Up Your Law Firm Intake Department For Success
If you want your law firm to succeed, your intake department is critical. Client intake involves bringing in new clients and obtaining the information needed to open cases. The process is time-consuming, especially for small firms, also, most of this work is unbillable. Whether you are launching your law firm or have been operating… Read More »
Learn About New YouTube Handles For Lawyer Marketing
If your law firm isn’t utilizing video as part of your lawyer marketing strategy you are missing out and YouTube just made it even easier to market your law firm with videos. YouTube recently introduced the addition of what is being called Handles. The thought process behind this is to make it easier to… Read More »
Criminal Defense Advertising For Law Firms
Criminal Defense Advertising Lawyer marketing is highly competitive and can be difficult but criminal defense advertising for law firms can bring its own issues. Unlike marketing legal services such as estate planning or personal injury, criminal defense advertising must address the inherent mistrust that many potential criminal defense clients may have. In order to… Read More »
How Estate Planning SEO For Lawyers Can Increase Your Clients
Did you know that nearly 75% of American adults think that estate planning is confusing? That is far from the only estate planning statistic that illustrates the need for competent, engaged attorneys. We know that people need your services, but sometimes the hard part is getting them in the door in the first place…. Read More »
Why Lawyer Marketing Should Never Include Black Hat SEO Methods
Instant effectiveness, extremely high traffic, and abnormally high conversion rates: Does that sound good? These promises have helped unscrupulous so-called marketers rope in many unsuspecting attorneys over the years — but the attorneys usually get little more than a disappointment. Claims about web marketing for lawyers should always be taken with a grain of… Read More »
Why Content Marketing For Law Firms Is Crucial For Success
Content marketing is a relatively new term and vocation. 20 years ago as the internet was evolving into what it has become today one of the key components in its growth was content marketing. Many tend to get some kind of mental block about it because it is an aspect of internet marketing that… Read More »