Author Archives: Forward Lawyer Marketing, LLC
How Lawyer Advertising Has Changed Over The Years
Lawyer marketing might not be the first thing you think of when you try to imagine things with exciting and dynamic histories. It’s time to think again. Believe it or not, recent developments in lawyer advertising techniques have often been groundbreaking. At the very least, you can call your colleagues in the legal profession… Read More »
Crucial Components Of Web Design For Lawyers
Web Design For Lawyers Are you a complete web design novice? That’s fine; designing websites is a specialized job that brings together a lot of different tasks. Even web designers usually work in teams, and the profession requires you to always be learning something new. In this article, we are not going to try… Read More »
Get Your Money Now With Legal Retainer Financing For Lawyers
What Is Legal Retainer Financing? Legal retainer financing allows you to expand your law practice by offering payment terms to your clients that could not otherwise afford your legal services. By utilizing a third-party finance company you remove the risk to your law firm, give your client affordable payments, and you close more cases!… Read More »
Why Your Lawyer Marketing Is Failing And How To Fix It
Lawyer Marketing is among the most competitive of all online marketing niches. In the early days of lawyer marketing, one could slap up some billboards, Yellow Page ads, and run some TV ads and the phone would ring. Advertising for law firms effectively began in 1977 after the U.S. Supreme decision in Bates v…. Read More »
How To Streamline Your Law Firm’s Intake Process To Increase Client Acquisition
It’s pretty easy to say, in general, what streamlining a law firm intake process means. It means there will be less busy work for you at your office, quicker response times for clients, and happier people on both sides of the attorney-client relationship. However, trying to achieve this can sometimes feel like a moving… Read More »
Lawyer Marketing | How To Use Video To Get More Clients
Video is one of the more widely overlooked opportunities in lawyer marketing. Video marketing and advertising is a powerful tool. However, it takes some knowledge and skill to do well, and sometimes it even scares attorneys off. While it is true that video production is a technical process, you shouldn’t be intimidated. Just like… Read More »
Criminal Defense Marketing And SEO
Criminal defense marketing is extremely competitive and also contains issues that other areas of lawyer marketing do not. Unlike cases such as personal injury, wrongful death, and others that are taken on a contingency basis, criminal defense cases require some type of payment upfront. In addition, it is often difficult to get reviews from… Read More »
Why Personal Injury Lawyer SEO Matters For 2022 And Beyond
Of all the different practice areas that law firms tend to practice law, personal injury is perhaps the most competitive, hence personal injury lawyer SEO is crucial to success. If you live in a relatively higher population area you have undoubtedly seen an increase in competition over the last couple of years. Personally, I… Read More »
Pros and Cons of Google Local Services Ads
As is the case with many types of online advertising, there are pros and cons of Google Local Services Ads. In this article, we are going to look at these benefits and drawbacks. We will also discuss LSAs, the pay-per-lead model advertising that they fall into, and some other types of ads that might… Read More »
Pay Per Lead or Pay Per Click – What’s Best for Lawyers?
Pay per lead and pay per click both have advantages for lawyers. Most firms should be using a combination of both. If you’re focusing entirely on a tool that’s supposedly the best, you’re probably missing out on some opportunities. Feel free to fill out our contact form or call (888) 590-9687 at any time…. Read More »