Reasons People Don’t Retain Personal Injury Lawyers

November 29 , 2022 | BY Matthew Stark

personal injury law

When someone suffers a personal injury a million thoughts are going through their mind. While one of the first thoughts should be to hire a personal injury lawyer, many people have reservations. Let’s take a look at some of those and how to deal with them to help potential clients make the right decision.

They Thought They Could Represent Themselves

This is one that is always surprising. As someone that has always believed in hiring experts to do a task I would never try to represent myself in a legal proceeding any more than I would try to perform brain surgery. With the internet, many do a little online research and educate themselves just enough to be dangerous, dangerous to their own potential claim.

The truth of the matter is that all personal injury cases are different and some can be quite complex. There are also attorneys that specialize in particular areas of personal injury law such as car accidents or slip and fall accidents. Studying and doing online research may give you an overview of the process but it will not give you the preparation and education that comes from years of Law School.

In addition to not having the education to know what to file and how to file, very few people have the resources to do a proper investigation. An experienced personal injury attorney will have people working for them that are experienced accident investigators. They know how to get police reports when needed, take appropriate photographs, and make sure that the medical doctor assigned does their job in properly evaluating the extent of the victim’s injuries.

They Think They Have To Pay Out Of Pocket

Believe it or not many people are under the impression that they have to pay out of pocket to be represented by a personal injury attorney. They don’t realize that personal injury law firms work on a contingency basis which means they only get paid if they get you compensation. Personal injury cases work differently from things like traffic cases and criminal cases where you have to pay the attorney upfront.

Personal injury cases can potentially result in large awards so if the personal injury lawyer sees merit in your case they will take it on with no upfront fees and collect theirs from the award. Workers’ compensation lawyers work the same way and will help to make sure you receive all of the compensation you are entitled to and file for disability if needed.

Their Insurance Company Said A Lawyer Was Unnecessary

Insurance companies are notorious for trying to deny claims. Think about it. Just like the big casinos in Las Vegas weren’t built on winner’s money, those insurance company skyscrapers aren’t built from paying claims.

Insurance companies use actuarial tables that assess the risk they are taking on by providing insurance coverage. They base their rates on these risk assessments so they will do all they can to deny payment. One of the easiest ways for them to do this is to convince the injured person that a lawyer isn’t needed and drag it out past the statute of limitations so you can’t even file a claim!

Insurance companies know that an injured person has a much better chance to receive compensation for their injuries if they retain a lawyer. If you just take an offer from an insurance company without an attorney you are most likely leaving money on the table.

They Feel Guilt For Causing The Person At Fault Hardship

Regardless of whether a person is involved in a car accident in which another person hit them or slipped and fell due to a business not maintaining safe conditions, someone is at fault. Some people could care less about the other party but some people feel that if they sue it may impact the at-fault party.

A lawsuit rarely impacts someone on an individual basis unless they are irresponsible and uninsured in the first place. If a person is injured in a car accident and the other driver is at fault their insurance will cover medical treatment and repairs to the damaged vehicle. That said, when it comes to determining damages for injuries, a personal injury lawyer is crucial. Read more about how liability insurance works here.

They Think The Process Will Be Too Stressful

When someone is involved in an accident they are usually stressed out even if they aren’t seriously injured. If someone has suffered a serious personal injury they may not only be concerned about the injury but also about how they will provide for their family.

As a personal injury attorney, it is the job of the attorney to put the client at ease and let them know that things will be taken care of for them. One of the biggest parts of closing personal injury cases is in showing compassion so that clients know you care and will do your best.

Talk To Us About Personal Injury Lawyer Marketing

Online marketing for personal injury law firms matters. It’s an extremely competitive market, and having expert advice gives you an edge. Here are some examples:

  • Website Design: Having a fast, mobile-optimized website drives conversions and helps search rankings.
  • Google Ads: Edge out the competition and maximize your ROI by systematic testing – and understanding what your key clients search for.
  • Local SEO and Google My Business Optimization: If your law firm focuses on a specific territory, be it a ZIP code or an entire region of the country, optimizing for these areas could help capture more local searches.
  • Facebook Marketing: People spend a lot of time on Facebook. Ads, reviews, remarketing, social-optimized content, and so on can improve visibility, drive website traffic, and even provide some credibility.
  • Content Marketing: Sometimes, with all the strategy and digital marketing tools, it’s easy to forget why people came to your law firm website in the first place: Useful, actionable information. Content marketing makes sure you deliver what people want.
  • Video Marketing: Videos can drive client engagement, establish you as an authority – and improve various metrics that help your search rank.

Our goal is to learn your personal injury law firm marketing goals, then help you achieve them. Please contact FORWARD Lawyer Marketing at (888) 590-9687 at your earliest convenience to get started with a no-obligation consultation. For some real-world examples of what we do and how it can impact your practice, feel free to check out a few of our case studies.

Law Firm Case Studies

This case study shows how a single-attorney family law practice started attracting more high-asset, financially complex divorce cases.

Click here to read about a family law firm that increased caseload five-fold in a few months.

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At FORWARD Lawyer Marketing we believe in taking a “leave no stone unturned” approach when it comes to our legal clients. With that in mind, we employ extremely experienced people in the industry. Our SEO Director has been marketing online for well over two decades and oversees all SEO tasks including editing content and performing on-page optimization as well as internal and external linking. Our specialty is law firm marketing and SEO for lawyers at FORWARD Lawyer Marketing, call us at (888) 590-9687 to discuss how we can increase the revenue of your law firm.