Custom Website Design
Your Los Angeles, California legal website represents your digital self 24/7. It also is a CV, billboard, and business card. Your website is one of the most critical business development and marketing tools. It is no secret these days that more legal clients use the Internet to locate an attorney. A web marketing report noted in 2017 that 38% of consumers found their attorney online.
However, it is no longer enough just to throw an essential website online and call it a day. Potential clients will evaluate your site and compare it to your competitors. In addition, your attorney website is competing fiercely for page views and clicks, so you need a custom web design to elevate your internet presence.
Your website should adhere to these principles to get results:
- Designed for mobile devices – most online users will visit the site from their cellphones
- Load fast – your prospects will leave for a competitor if the site does not load in two seconds or less
- Optimized for Google and other search engines – improves the chances that your site will be on the first page of Google results
Search Engine Optimization (SEO)
A legal website is only valuable if people can find it online. Search engine optimization is highly competitive for the top spots in search engines. It is incredibly competitive in the legal market. Effective SEO for legal websites involves high-quality content, links, and backend SEO techniques.
Optimizing your legal website means Google, Bing, Yahoo, and others recognize it offers essential information in the legal arena. If your site design and content are excellent, your site may be rewarded with a high search engine position.
Some of the essential SEO principles are:
- Page titles with critical keywords
- H1 and H2 tags
- Google Business Profile
- Long-tail keywords in your legal niche
- Effective meta descriptions
- Images with alt text
- High-quality, unique content
The legal website must have these and other vital SEO components. If you are not skilled in SEO and web design, hire an agency experienced with law firms to assist you.
Write Regular Blog Posts
The next step for lawyer marketing in Los Angeles is writing relevant and regular blog posts. For example, if your legal practice is focused on car and truck accidents, you would want to write informative content about these accidents that appeal to injured parties. Some possible topics are:
- How Do I Get The Best LA Car Accident Settlement?
- What Are The Most Serious Car Accident Injuries in Los Angeles?
- Where Are The Worst Roads For Truck Accidents in LA?
Don’t have the time to write all your unique blog content? Consider outsourcing your law firm blog and content writing to experienced professionals.
Writing a great blog is critical to your site’s success. However, many essential marketing opportunities are lost if the content just sits on your site. Your marketing team should leverage your blog content and repurpose it for other places on the web. Here are a few ways to turbocharge your content marketing:
Make An Infographic
Take a popular blog post, The Top 5 Mistakes After A Los Angeles Car Crash, and make it into an infographic. Adapt those type five elements and use crisp images and summarized content to get across the primary focus of the post visually. Then, post the infographic on social media and encourage it to be shared.
Leverage Social Media
Forbes tells us that people spend over an hour daily on social media feeds. Facebook is still the social media industry leader regarding how long people stay on the site. Because people are on social media so much, it is logical to do legal marketing there. Your law firm should maintain an active social media presence for these reasons:
- Offers prospects another way to reach out to your law firm
- Provides another avenue to give your firm reviews
- Gives another way to share innovative content and reviews
Also, having a strong social media presence lets you connect with your customers in ways you cannot on a standard website. But, of course, setting up social media pages is just the beginning. You also must regularly add great content and interact with your followers and customers.
Use Email Marketing
Email has been around forever. So some people might think email marketing is obsolete. This is not true. Your law firm can still engage with clients and prospects by sending regular emails. While you will not openly market your legal services with email, you can stay in touch with your audience by promoting legal blog articles, legal news, discounts, and special events.
As your marketing team considers its email marketing strategy, think about:
- How many emails to send per month
- Who is the audience for each email?
- What do you intend the outcome to be?
- What kinds of emails will you send?
When email is used in a low-pressure manner, it can still be a treasure trove of new legal clients. One strategy is to send an email newsletter every two weeks. You could, for example, cover current trends in personal injury lawsuits in Los Angeles. Or, write about the most common accidents in Los Angeles suburbs. The more timely the information, the better.
Make A Video
Text content is one thing, but making videos is essential for today’s legal marketing. After all, roughly 60% of people prefer to watch a video than read an article. Not sure what to make a video about? Rely on popular posts in your blog archive to tell you what people may want to see.
Create a video of content that you recently shared on your blog. If you make a high-quality video of three or four minutes, this is a powerful way to gain legal clients. Then, share the video on social media. Also, embed the video in the blog post, so prospects have two ways to absorb the content.
It is estimated that 90% of potential legal clients look at online reviews in their cities. If the person does not know an attorney, they like to lean on others in the area to find the best legal minds. While people will not believe every review they read, they can feel for the consensus.
If your law firm is established, you have past clients for whom you have worked well. To obtain good results from your online reviews, you want many reviews that need to be four or five stars. How do you get them?
The first thing to do is to ask your Los Angeles, California past clients for legal reviews. Then, put content on your website that asks for people to submit reviews of your work. Also, send out emails to past clients soliciting reviews.
You can also sign up inside and outside your office about how to submit reviews. You should have little difficulty getting great reviews if you offer the best legal services.
Once there are reviews on Google Reviews and other sites, you need to respond to each one. Even a five-star review requires you to respond. When a satisfied client takes time to write a review, you should thank them.
When there is a negative review, a response also is necessary. Be positive, professional, and polite. Ask if you can contact them privately to address their concerns.
Pay-per-click (PPC) for attorneys sends qualified traffic to your legal website. PPC advertising is effective when managed correctly. It works because PPC is precise; you can target digital marketing to the niche audience you serve. You also control your marketing spending, which is essential as caseloads vary. Consider a pay-per-click management team to handle your campaigns.
Law Firm Case Studies
This case study shows how a single-attorney family law practice started attracting more high-asset, financially complex divorce cases.
Click here to read about a family law firm that increased its caseload five-fold in a few months.
Texas Criminal Defense Law Firm Doubles Revenue In One Year
Personal Injury Law Firm Sees 99% Increase In Organic Traffic
Contact Our Los Angeles Lawyer Marketing Team
It helps to partner with a skilled legal marketing firm to show you what needs to be done. When you work with the right legal marketing company, the investment is almost always worth it in terms of clients gained.
Some additional reasons to consider outsourcing legal marketing are:
- You lack the staff and bandwidth in-house to handle marketing: Most law offices focus on their clients. It can be challenging to dedicate staff hours to legal marketing. Outsourcing your marketing reduces the need for non-legal staff and salaries.
- You are unsure how to elevate your marketing: Most lawyers are not experts in marketing. On the other hand, third-party marketing firms are up on the latest digital marketing trends.
Whether you handle marketing yourself with our digital marketing tips or outsource, your law firm is on the way to more success than ever.
At FORWARD Lawyer Marketing we believe in taking a “leave no stone unturned” approach when it comes to our legal clients. With that in mind, we employ extremely experienced people in the industry.
Our SEO Director has been marketing online for well over two decades and oversees all SEO tasks including editing content and performing on-page optimization as well as internal and external linking.
Creating a comprehensive lawyer marketing strategy for Los Angeles does not need to be overwhelming. However, if you focus on the basics mentioned here – SEO, social media, content marketing, and website design – you have a fantastic start for digital marketing.
Our specialty is law firm marketing and SEO for lawyers at FORWARD Lawyer Marketing, call us at (888) 590-9687 to discuss how we can increase the revenue of your law firm.