PPC for Lawyers

PPC For Lawyers

Pay-Per-Click Advertising For Attorneys

Pay-per-click or PPC for lawyers drives targeted traffic to your law firm’s website. It’s a very effective form of digital advertising that can drastically increase inbound leads.

PPC is precise. This form of online advertising allows law firms to target the exact audience they want, giving the control to be as aggressive or as conservative as budgets — or caseloads — allow. Proper pay-per-click management can help you make the most out of that budget.

Doing this effectively requires an experienced Google Certified PPC management team that understands all of the intricacies of creating and managing effective PPC campaigns. Someone that doesn’t know what they are doing can burn through your budget very quickly.

How Does PPC work?

Pay-per-click is a form of paid advertising. It gives you control over how often and for what types of searches your ads show up in the promotional area of search engine results pages (SERPs). Google Ads is one of the most popular services offering this specific form of advertising.

PPC for lawyers makes sense as part of a marketing strategy — you only pay when a visitor who is interested in your specific legal services clicks on it, hence the term “pay-per-click”.

No other online marketing program provides the level of flexibility of pay per click for law firms. We offer PPC programs to all types of practices, including divorce lawyers, personal injury lawyers, criminal defense lawyers, and many more.

Why Choose PPC Management From FORWARD Lawyer Marketing?

Google PartnerAt FORWARD Lawyer Marketing, PPC marketing for lawyers is what we do. We have managed many PPC advertising campaigns for all types of law firms over the years. We are ready to share our in-depth understanding of how Google AdWords campaigns for lawyers work and strategize on how we can make them work for your specific practice.

First, we consult with you and assess your law firm’s requirements. Then, we create, manage, and monitor campaigns specifically geared toward your practice areas. Everything is accountable, so you can make business decisions based on hard data. We have seen ROI dramatically increased and leads triple after taking over the management of our clients’ PPC campaigns. What would that do for the caseload of your law firm?

The demand for your legal services is already out there. With our law firm PPC management services, you can harness that interest to grow your practice and dominate your local market. Contact us today at (888) 590-9687 for a no-obligation consultation.

What does PPC management entail?

When you hire FORWARD Lawyer Marketing, we dedicate a PPC manager to carefully build your campaign. This type of personal attention ensures we produce the best possible results.

Your PPC manager will plan and execute a highly effective, timely, and cost-efficient PPC campaign that attracts new clients to your law firm. We will focus on the following key areas:

  • Keywords: Based on your practice areas and legal services, we select relevant keywords to increase PPC ad visibility. We also use current data to put you in the best position for a successful campaign. For example, if you are a divorce & family lawyer, we can use information from other successful PPC for divorce lawyers campaigns we manage.
  • Ad Content: We design compelling PPC ads to grab your target audience’s attention. If you are a personal injury lawyer and someone searches “auto accident attorney” in your area, we use relevant keywords in the ad content to speak directly to that prospective client.
  • Landing Pages: We create professional landing pages with strong calls to action (CTAs) to improve conversion rates. If a potential prospect searches “best divorce lawyers” on Google, we want them to land on your divorce page and contact you for your services.
  • Budgeting: We carefully allocate a budget to your PPC campaign, striking a balance between traffic volume and cost. PPC for attorneys can be very expensive if not managed correctly. Having an agency experienced in law firm marketing can improve efficiency and ROI — that is just one of the benefits of using our pay-per-click management services.
  • Monitoring: We diligently monitor your campaign, systematically improving ad verbiage and reselecting keywords for better results over time. FORWARD Lawyer Marketing also provides detailed monthly reporting so you know your ROI. This includes traffic and conversion data.

The Benefits of Using Our PPC Management Services

FORWARD Lawyer Marketing is a law firm marketing agency with law firm clients nationwide. We are experts in pay-per-click management for law firms & attorneys. When we manage your PPC program, your practice will benefit in several ways, such as:

  • Expand your Clientele: Whether you want to increase your client base or expand into a new practice area, our PPC management services can help you do just that. We have helped some of our clients expand their practice so much they have had to hire more lawyers to help with the caseload!
  • Trustworthy Services: Your PPC campaign will be handled by an experienced Google Certified pay-per-click manager who understands how to generate results for law firms and knows your specific area of practice.
  • Advertise Locally: Target clients located in certain cities or regions, or within a specific radius of your firm’s office using Google Ads. Literally, OWN your local area for your practice areas utilizing PPC while we work to build long-term organic traffic using search engine optimization.
  • Reach Clients When They Need Your Services: Your law firm appears in search results when clients are searching for the exact legal services that you offer and with the right budget and properly selected keywords you’ll appear at the top.

There’s no universal solution — specific strategies and content apply to divorce attorneys, family lawyers, personal injury law firms, DUI lawyers, and so on. You know that for each area of practice your potential client has a different mindset and so do we. We have the experience and technical knowledge to help you make the right choices.

PPC Management for Law Firms: Get Started Today

Google Platinum PPC CertificationPPC for attorneys can be very costly. Some of that is due to the competitive nature of the industry, but costs skyrocket when someone inexperienced is managing your campaign. Especially if you’ve been dismayed at the ROI of a DIY approach, give us a try.

With FORWARD Lawyer Marketing, you can leverage our experience working with law firms nationwide to get the most out of your law firm PPC campaign investment. Contact us today
at (888) 590-9687 to schedule a time to discuss how digital marketing strategy could help grow your law firm.

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Many thanks to Forward Lawyer Marketing  for creating our website. Anderson & Anderson, LLP was particularly impressed with the quick and comprehensive responses to our many questions. Open communication is vital in conducting business, and…




Very professional, responsive, innovative and willing to adapt to your needs. I have used MANY marketing companies over the years and Forward is the best I have encountered.




I have been using Forward Marketing for over 4 years now and I could not be happier with their services.  They are always on top of my website mods/updates and the blogs that they create…




Matt and his team have knowledge and flexibility to create an effective marketing campaign trailered to fit any need. I would recommend working with Forward.




"Matt Stark and his team at Forward Lawyer Marketing have been nothing short of exceptional. From the moment we began strategizing about using our website as a marketing tool to the follow through and realization…




I have worked with several website designers and marketers and Matt is by far the best. He takes the time to understand what your goals are and ensures you are happy with the results. Highly…




I have been working with Matt from the time he started his company, and through all the years we have been associated, Matt's level of service was exemplary.  I did not have a huge marketing…




Contact Us Today To Discuss Your Law Firm's Goals

Why Work with FORWARD Lawyer Marketing?

  • We are a team of seasoned professionals who understand the legal marketing space and how to drive results for your specific area of practice.
  • We shoot it to you Straight. No cheesy sales pitches or false promises. After understanding your practice and its goals, we’ll develop a custom solution tailored to your needs.
  • Our personal approach to your practice is what sets us apart from other agencies. Think of us as your own in-house marketing manager, without the salary.
  • Established in 2013, we have worked with hundreds of firms nationwide helping them establish and improve their online presence.