Pay-Per-Click Advertising For Attorneys
Pay-per-click (PPC) marketing drives targeted traffic to your law firm’s website. It’s a very effective form of digital advertising that can drastically increase inbound leads.
PPC is precise. This form of online advertising allows law firms to target the exact audience they want, giving the control to be as aggressive or as conservative as budgets — or caseloads — allow. Proper pay per click management can help you make the most out of that budget.
How Does PPC work?
Pay-per-click is a form of paid advertising. It gives you control over how often and for what types of searches your ads show up in the promotional area of search engine results pages (SERPs). Google Ads is one of the most popular services offering this specific form of advertising.
PPC for lawyers makes sense as part of a marketing strategy — you only pay when a visitor who is interested in your specific legal services clicks on it, hence the term “pay-per-click”.
No other online marketing program provides the level of flexibility of pay per click for law firms. We offer PPC programs to all types of practices, including divorce lawyers, personal injury lawyers, criminal defense lawyers and many more.
Why Choose Our PPC Services?
At FORWARD marketing, PPC marketing for lawyers is what we do. We have managed many PPC advertising campaigns for all types of law firms over the years. We are ready to share our in-depth understanding of how Google AdWords campaigns for lawyers work, and strategize on how we can make them work for your specific practice.
First, we consult with you and assess your law firm’s requirements. Then, we create, manage, and monitor campaigns specifically geared toward your practice areas. Everything is accountable, so you can make business decisions based on hard data.
The demand for your legal services is already out there. With our law firm PPC management services, you can harness that interest to grow your practice. Contact us today at (888) 590-9687 for a no-obligation consultation.
What does PPC management entail?
When you hire FORWARD marketing, we dedicate a PPC manager to carefully build your campaign. This type of personal attention ensures we produce the best possible results.
Your PPC manager will plan and execute a highly effective, timely and cost-efficient PPC campaign that attracts new clients for your law firm. We will focus on the following key areas:
- Keywords: Based on your practice areas and legal services, we select relevant keywords to increase PPC ad visibility. We also use current data to put you in the best position for a successful campaign. For example, if you are a divorce & family lawyer, we can use information from other successful PPC for divorce lawyers campaigns we manage.
- Ad Content: We design compelling PPC ads to grab your target audience’s attention. If you are a personal injury lawyer and someone searches “auto accident attorney” in your area, we use relevant keywords in the ad content to speak directly to that prospective client.
- Landing Pages: We create professional landing pages with strong calls to action (CTAs) to improve conversion rates. If a potential prospect searches “best divorce lawyers” on Google, we want them to land on your divorce page and contact you for your services.
- Budgeting: We carefully allocate a budget to your PPC campaign, striking a balance between traffic volume and cost. PPC for attorneys can be very expensive if not managed correctly. Having an agency experienced in law firm marketing can improve efficiency and ROI — that is just one of the benefits of using our pay-per-click management services.
- Monitoring: We diligently monitor your campaign, systematically improving ad verbiage and reselecting keywords for better results over time. FORWARD marketing also provides detailed monthly reporting so you know your ROI. This includes traffic and conversion data.
The Benefits of Using Our PPC Management Services
FORWARD marketing is a law firm marketing agency. We are experts in pay-per-click management for law firms & attorneys. When we manage your PPC program, your practice will benefit in several ways, such as:
- Expand your Clientele: Whether you want to increase your client base or expand into a new practice area, our PPC management services can help you do just that.
- Trustworthy Services: Your PPC campaign will be handled by an experienced pay-per-click manager who understands how to generate results for law firms and knows your specific area of practice.
- Advertise Locally: Target clients located in certain cities or regions, or within a specific radius of your firm’s office using Google Ads.
- Reach Clients When They Need Your Services: Your law firm appears in search results when clients are searching for the exact legal services that you offer.
There’s no universal solution — specific strategies and content apply to divorce attorneys, family lawyers, personal injury law firms, DUI lawyers and so on. We have the experience and technical knowledge to help you make the right choices.
PPC Management for Law Firms: Get Started Today
PPC for attorneys can be very costly. Some of that is due to the competitive nature of the industry, but costs skyrocket when someone inexperienced is managing your campaign. Especially if you’ve been dismayed at the ROI of a DIY approach, give us a try.
With FORWARD marketing, you can leverage our experience working with law firms to get the most out of your PPC campaign investment. Contact us today at (888) 590-9687 to schedule a time to discuss how digital marketing strategy could help grow your law firm.