Recent Blog Posts
How to Choose the Best SEO Company for Lawyers
When it comes to how to choose the best SEO company for lawyers, there’s no single solution. You need to find a specialist. You need someone with experience. You’ll need to form a professional relationship that helps your business grow. That’s all easier said than done, of course. In this article, we’ll look at… Read More »
How On Page Optimization Increases Your Law Firm’s Ranking in Local Search Result
On-Page Optimization On-page optimization — it’s a perfect match for local SEO. On a basic level, on-page SEO is about organizing information on your web pages. The goal is to communicate clearly, especially when it comes to communicating with Google’s search engine algorithms. Algorithms aren’t your bailiwick? Don’t sweat the technical details. We’ll go… Read More »
Lawyer Online Marketing | What It Must Include In 2022 And Beyond
Lawyer Online Marketing Lawyer online marketing is a relatively new aspect of lawyer marketing that must not be neglected by law firms wishing to increase their caseload and revenue in 2022 and beyond. Long gone are the days when you could just put up billboards and buy Yellow Page ads. Potential clients today are… Read More »
Adwords For Lawyers | How To Use PPC To Drive Traffic to Your Law Firm
Reputable and experienced lawyer marketing agencies utilize Google Adwords for lawyers in order to drive traffic and generate leads for their law firm clients while working on SEO. SEO for lawyers is a long-term play and though it is evergreen it can take a while to see results. At Forward Lawyer Marketing we deploy… Read More »
What To Look for When Sourcing Lawyer Marketing Services
The law firm marketing agency you choose for your lawyer marketing services is important. They should help you grow as a business. That much is given. Unfortunately, it’s not always that simple. Most companies will get the job done relatively well. The problem is that it’s hard to tell whether a given candidate will… Read More »
Why Lawyer Search Engine Optimization Is Best Left to Professionals
Search engine optimization seems approachable to most lawyers. After all, how could it be more complex than the law? Well — SEO isn’t all that difficult, compared to practicing law, IF you have been educated in it. But, like in any professional pursuit, success in marketing requires focus. Law firm marketing takes ethics, dedication,… Read More »
Lawyer Marketing And What It Must Include
Lawyer Marketing Lawyer marketing is best left to professionals with expertise in the wide range of components necessary to effectively market a law firm. Most lawyers barely have time to keep up with the daily grind of their own law practice much less devote time to marketing. Forward Lawyer Marketing has been marketing for… Read More »
Attorney Website Marketing And Local SEO For Lawyers
Attorney website marketing and local SEO for lawyers are very competitive and best left to experienced professionals. Unless you are in a tiny town with few law firms law firm marketing and SEO is very difficult and ranking for competitive keyword phrases takes effort. In this post, we are going to go over some… Read More »
How To Dominate the Map Pack for Local Search
Where are your best clients for your law firm? For most law firms the answer is simple: They’re nearby. You need to connect with people in your neighborhood, in your town, or, at least, in the jurisdiction in which you practice. That’s where local search and the Google map pack come in. There’s a… Read More »
What Are Ranking Factors According to Google?
Google uses a variety of different pieces of information to determine which site is the best match for a search. However, the company does not necessarily tell us outright what it uses. This makes it even more difficult for those trying to rank their law firms in competitive local markets. This begs the question:… Read More »