One of the most challenging aspects of law firm marketing and increasing revenue is how to get quality leads for lawyers. While many law firms opt for running PPC ads and Google Local Services Ads to generate leads and hopefully, new clients. These types of advertising platforms can be costly and time-consuming, especially if you aren’t an expert. They also don’t guarantee that the leads will turn into actual clients.
Another method for lead generation that is gaining popularity is the Pay Per Lead model. Getting leads for your law firm from a company that specializes in leads for lawyers helps to mitigate the risk. This is because the agency that is providing the leads vets them to make sure that they are actually seeking the services you offer. By utilizing a law firm marketing agency that offers this service you can drastically lower your cost per lead and increase your conversions from lead to client.
Traditional retainer services for lead generation for law firms are usually incredibly complex and costly, especially from companies that don’t specialize in the law firm marketing arena. Agencies that focus on lawyer marketing know how to deliver results to a law firm such as yours. Forward Lawyer Marketing has focused on law firm marketing since 2013. We understand that there are many law firms that may not want to invest a fixed amount each month. Some firms are looking for something that is more results-oriented instead of a pay-per-click model.
Pay-per-lead for lawyers is an intuitive, efficient lead generation model that focuses on your needs as an attorney or law firm. It leverages the same techniques that our law firm marketing agency uses to generate traffic and leads to our nationwide law firm clients that prefer a traditional approach. The difference is the pay per lead model gives you a predictable lead flow and you only pay when we connect you with a potential client that is searching for the legal services you provide.
Many different types of law firms can benefit from a FORWARD Lawyer Marketing’s pay-per-lead model. We employ traditional pay-per-click, Social Media Marketing and other online marketing strategies for divorce & family lawyers, personal injury attorneys, criminal defense law firms, and more. However, it is important to understand the exact regulatory environment that applies to your particular law firm. We will work with you to decide whether it is ethical and legal for you to purchase leads from us. Despite some persistent misunderstandings and myths, there is usually no issue whatsoever with this marketing technique in the majority of cases.
Law firm lead generation is very competitive which makes it very competitive and therefore more costly than some other areas of business. It is also difficult for law firms to mage the process in-house as it requires specialized expertise that is difficult to find. If a firm were to handle pay-per-click campaigns on their own they would also have to manage and maintain their website, create landing pages and create and test multiple PPC campaigns.
As lawyer marketing specialists, FORWARD Lawyer Marketing knows how to deliver quality leads for your particular law firm’s areas of practice and we absorb all costs of generating the leads. Our team creates effective quality landing pages for the area of practice you want leads for designed for your geographic area.
We have a team of professionals with many years of experience in lawyer marketing. We know how to generate leads for your area of practice and will assume all of those costs and you only pay for quality leads. Once an interested party submits their information through one of our custom landing pages, our proprietary lead management system processes the information and put it through a 92-point system to ensure lead quality.
Once a lead passes this quality assurance system, the lead will be delivered to your email or cell phone via text in real-time. If your law firm doesn’t have a robust internal follow-up system, you will have the option to plug into our Client Service Team. Our team will systematically follow up with the leads on your behalf to further qualify them and to set an appointment directly on your calendar.
This service is designed specifically to help generate more quality opportunities for your practice and shifts the risk away from you, and on to us. By taking advantage of this you only have to worry about paying when a qualified lead is delivered to you which will take the guesswork out of your marketing costs.
FORWARD Lawyer Marketing has developed a sister company called Legal Locator which has developed a consumer-facing website that houses all of the landing pages we use to generate traffic and leads to the law firms that have opted into this network.
Legal Locator prides itself on connecting qualified individuals looking for legal services, to the lawyers who can handle their legal needs.
Matt Stark, the president of Legal Locator has been working in attorney marketing for over 10 years. In 2011, while at Martindale, he worked with hundreds of law firms consulting them on how to better their digital marketing practices to drive more leads. After leaving his role there, he founded FORWARD Lawyer Marketing in 2013, where he continued his work with small and mid-sized law firms, helping grow their practices through strategic online marketing for lawyers. To date, Matt and his team have worked with over 200 small and mid-sized law firms nationwide helping them generate consistent inbound leads to help with new client acquisition. You can check out what some of their clients are saying here
During this time, his company has been successful in driving the results his clients expect, but he felt that due to other agencies’ shortcomings, many law firms were left with a bad taste in their mouth before even having the chance to see how his agency could help. As a result, Matt wanted to be able to provide these same law firms with high-quality opportunities, but with a more results-oriented approach where all the risk was shifted away from the law firm. Thus, Legal Locator was born.
This case study shows how a single-attorney family law practice started attracting more high-asset, financially complex divorce cases.
Click here to read about a family law firm that increased caseload five-fold in a few months.
At FORWARD Lawyer Marketing we believe in taking a “leave no stone unturned” approach when it comes to our legal clients. With that in mind, we employ extremely experienced people in the industry. Our SEO Director has been marketing online for well over two decades and oversees all SEO tasks including editing content and performing on-page optimization as well as internal and external linking. Our specialty is law firm marketing and SEO for lawyers at FORWARD Lawyer Marketing.
Stop wasting time, money, and energy on ads and agencies that don’t work. Let us take the risk out of your marketing and join the Legal Locator referral network and only pay for results. If you are interested in buying leads for your law firm, contact us today at (888) 590-9687. We can look at your practice and discuss how and if this could be a good fit for your law firm.