Author Archives: Forward Lawyer Marketing, LLC
How To Write The Perfect About Us Page For Your Law Firm Website
As lawyer marketing specialists, we have built hundreds of custom websites for law firms all over the country so we understand the importance of certain pages. One of the most important is the About Us page, along with attorney bio pages, yet these are often the most neglected. If you put yourself in the… Read More »
Lawyer Marketing Dos And Don’ts
Back in the day attorneys were not allowed to advertise as they are today. With the increase in advertising freedom, we have also seen an increasing variety of marketing styles and approaches. While there are specific rules in regards to legal advertising, there isn’t anything that really governs good taste and class other than… Read More »
Reasons Why SEO for Lawyers Is So Competitive
Google and other search companies want to deliver the best information possible to their users. Unfortunately, even if you’re a good fit, your firm might not show up automatically when the right prospective clients search for legal services. It takes work, specifically search engine optimization. That’s the process of getting your firm the rank… Read More »
Criminal Defense Attorney Marketing Tips For 2022 And Beyond
Criminal defense attorney marketing is competitive and becoming more competitive every day. This is especially true if your law practice is in a larger metropolitan area with dozens if not hundreds of other criminal defense lawyers competing for the top rankings. Long gone are the days of just putting up billboards and placing display… Read More »
How Lawyer Marketing Has Changed and How To Keep Up
History Of Lawyer Marketing Everything changes over time — lawyer marketing is certainly no exception. In this article, we’ll look at recent changes and how your law firm can stay competitive. First: a bit of history. The modern age of law firm marketing and advertising in the United States arguably started with Bates v…. Read More »
How Law Firm Pay Per Call Leads Increase ROI
How Pay Per Call Generates Leads for Lawyers Back in the day a law firm’s marketing strategy usually consisted of investing in billboards and Yellow Page ads, today most utilize pay-per-click advertising. The various PPC platforms allow law firms to run ads that target their ideal potential client which drives leads to their law… Read More »
20 Tips for Law Firm Website Design That Converts
General rules for other types of businesses do not always apply to law firm website design. If you want to convert, you’ll need to understand the diverse needs of different practice areas and observe the unique constraints of the legal profession as a whole. Law Firm Web Design Tips We have twenty tips here… Read More »
Why Marketing For Lawyers Requires A Team Of Professionals
Lawyer Marketing Marketing for lawyers today has become more competitive than ever before with the evolution of internet marketing opportunities. While digital marketing has brought more opportunities for law firms to get in front of more potential clients it has also created the need for more online marketing professionals. In the old days, it… Read More »
How Lawyer Marketing Has Evolved From Billboards To Online
If you’re an old school attorney that’s been involved in lawyer marketing for more than 30 years, you started before internet marketing was in existence. In the old days of law firm marketing you placed ads in the Yellow Pages and paid for however many billboards your budget could afford. Most younger people don’t… Read More »
Law Firm Web Design in 2022 and Beyond
Lawyer Website Design As experts in law firm web design, we believe lawyer websites should be built for the future. You can’t predict everything, but looking at trends can give you some clues about what will be important a few years from now. Sadly, according to the ABA, lawyer website design doesn’t seem to… Read More »