The Top Ten Tips for Technical SEO for Lawyers in 2024

June 21 , 2024 | BY Matthew Stark

tech SEO

Technical SEO Tips For Law Firms

In the rapidly evolving digital landscape, search engine optimization (SEO) remains a critical component for law firms aiming to enhance their online presence and attract more clients. Technical SEO, in particular, focuses on the backend elements of a website to ensure it meets the criteria set by search engines. For lawyers in 2024, mastering technical SEO cannot only significantly impact visibility but also lead to a substantial increase in client acquisition. Let’s now explore the top ten tips for technical SEO specifically tailored for law firms, offering a pathway to a more successful online presence.

Optimize Website Speed

Website speed is a crucial factor for both user experience and search engine ranking. A fast-loading website not only retains visitors but also ranks higher on search engine results pages (SERPs). In 2024, Google’s Core Web Vitals will become an essential metric for assessing website performance. These include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Ensuring that your website loads quickly involves optimizing images, leveraging browser caching, and minimizing JavaScript. Tools like Google PageSpeed Insights can help identify areas for improvement.

Implement Mobile-First Design

With the majority of users accessing websites via mobile devices, having a mobile-friendly design is no longer optional. Google’s mobile-first indexing means that the mobile version of your site is considered the primary version. To ensure your law firm’s website is optimized for mobile:

  1. Focus on responsive design, easy navigation, and fast loading times.
  2. Test your site on various mobile devices to ensure it offers a seamless experience across all platforms.
  3. Don’t just make it mobile-friendly, make it mobile-awesome!

Use Structured Data Markup

Structured data markup, also known as schema markup, helps search engines understand the content of your website better. For law firms, implementing structured data can enhance your visibility on SERPs through rich snippets. These can include details about your practice areas, attorney profiles, and client reviews. Tools like Google’s Structured Data Testing Tool can help you validate and troubleshoot your markup.

Optimize URL Structure

A clean and descriptive URL structure is vital for both users and search engines. URLs should be short, include relevant keywords, and be easy to read. Avoid using complex parameters and ensure that your URLs reflect the content of the page. For example, a URL like is preferable to

Enhance Site Navigation And Structure

A well-organized site structure helps search engines crawl and index your pages more effectively. It also improves user experience by making it easier for visitors to find the information they need. Use a clear and logical hierarchy for your site’s navigation, with well-defined categories and subcategories. Implement breadcrumb navigation to help users and search engines understand the structure of your site.

Ensure A Secure Website With HTTPS

Security is a top priority for search engines and users alike. Ensuring that your website is secure with HTTPS not only protects user data but also boosts your search engine ranking. Google has been using HTTPS as a ranking signal since 2014. Obtain an SSL certificate and regularly update it to maintain a secure connection.

Improve Internal Linking

Internal linking helps distribute link equity across your website and provides a pathway for search engines to crawl your site. It also keeps users engaged by directing them to relevant content. Use internal links to connect related pages and include keyword-rich anchor text. However, avoid over-optimization and ensure that your links add value to the user experience.

Optimize For Local SEO

Local SEO is crucial for law firms as they primarily serve clients within a specific geographic area. Optimize your website for local search by including location-specific keywords, creating local content, and ensuring your business information is consistent across all online directories. Claim and optimize your Google My Business listing, and encourage satisfied clients to leave positive reviews.

Monitor And Fix Crawl Errors

Crawl errors occur when search engines encounter issues while trying to access your website. These errors can prevent your site from being indexed correctly, negatively impacting your SEO efforts. Use tools like Google Search Console to monitor crawl errors and fix them promptly. Regularly check for broken links, missing pages, and server errors to ensure that your site remains accessible to search engines.

Regularly Update And Maintain Content

Content freshness is a critical ranking factor. Regularly updating your website with high-quality content ensures that it remains relevant and valuable to users. This includes blog posts, practice area pages, and attorney profiles. Use tools like Google Analytics to track the performance of your content and make data-driven decisions about updates and new content creation.


Why Attorneys Need To Outsource SEO Services

Implementing and maintaining an effective technical SEO strategy requires specialized knowledge and ongoing effort. Many law firms, understandably, lack the in-house resources to manage these tasks effectively. However, the solution is simple. Outsourcing SEO services to a professional law firm marketing company can make a significant difference, relieving you of the burden and allowing you to focus on your core legal services.

Expertise And Efficiency

When you outsource your SEO services to an experienced marketing company, you can rest assured that they bring extensive knowledge and skills to the table. They stay updated on the latest SEO trends and best practices, which can significantly improve your website’s performance. This reassurance should give you the confidence that your SEO strategies are in capable hands.

Time And Resource Savings

Outsourcing allows your team to focus on providing legal services while the marketing company handles the technical aspects of SEO. This saves you time and resources, allowing you to concentrate on what you do best—practicing law.

Consistent Updates And Optimization

SEO is an ongoing process that requires regular updates and optimization. A professional marketing company ensures that your website remains up-to-date with the latest SEO best practices, algorithm changes, and industry trends. They continuously monitor your site’s performance and make necessary adjustments to keep it competitive.

Comprehensive Solutions

A marketing company offers comprehensive services, including technical SEO, content creation, social media management, and PPC advertising. Outsourcing enables you to benefit from a holistic approach to digital marketing that enhances your firm’s overall online presence.

Call FORWARD Lawyer Marketing For Exceptional SEO Results

Enhance your law firm’s online presence and attract more clients with professional technical SEO services. Contact FORWARD Lawyer Marketing today for a free consultation at (888) 590-9687. Our experienced team specializes in law firm SEO and can help you achieve your digital marketing goals. Let us handle the complexities of SEO so you can focus on providing exceptional legal services.