Category Archives: Law Firm Marketing
How Lawyer Marketing Has Changed and How To Keep Up
History Of Lawyer Marketing Everything changes over time — lawyer marketing is certainly no exception. In this article, we’ll look at recent changes and how your law firm can stay competitive. First: a bit of history. The modern age of law firm marketing and advertising in the United States arguably started with Bates v…. Read More »
Why Marketing For Lawyers Requires A Team Of Professionals
Lawyer Marketing Marketing for lawyers today has become more competitive than ever before with the evolution of internet marketing opportunities. While digital marketing has brought more opportunities for law firms to get in front of more potential clients it has also created the need for more online marketing professionals. In the old days, it… Read More »
How Lawyer Marketing Has Evolved From Billboards To Online
If you’re an old school attorney that’s been involved in lawyer marketing for more than 30 years, you started before internet marketing was in existence. In the old days of law firm marketing you placed ads in the Yellow Pages and paid for however many billboards your budget could afford. Most younger people don’t… Read More »
Lawyer Marketing Mistakes That Can Derail Your Law Firm Marketing Strategy
A solid lawyer marketing strategy is more crucial than ever in today’s competitive online landscape. Gone are the days when you could just buy billboards and Yellow Pages ads to have success. Many young adults today don’t even know what Yellow Pages are. Due to the incredible amount of competition that exists in the… Read More »
10 Components Of A Successful Law Firm Marketing Strategy
As a successful online marketing agency that specializes in lawyer marketing, Forward Lawyer Marketing knows that there are specific components that are necessary in order for a law firm marketing plan to succeed. We have clients in the legal field that have doubled their law practice revenue in under a year! Read on to… Read More »
Lawyer Marketing | How Law Firm Marketing Has Evolved With The Internet
Lawyer Marketing Lawyer marketing has been around for quite a while, albeit in radically different forms. We’re going to take a look at the history of the practice. It’s interesting how views of professionalism have changed. These days, law firm marketing is about getting the word out about your legal services. Fifty years ago,… Read More »
Lawyer Marketing | What You Need To Rank Your Law Firm Going Into 2022
Lawyer Marketing Lawyer marketing these days is extremely competitive, especially in larger metropolitan areas like Chicago, Dallas, etc. If you want your law firm to rank near the top of the search results there are several areas of law firm marketing that need to be addressed. If done properly it can result in nearly… Read More »
Lawyer Online Marketing | What It Must Include In 2022 And Beyond
Lawyer Online Marketing Lawyer online marketing is a relatively new aspect of lawyer marketing that must not be neglected by law firms wishing to increase their caseload and revenue in 2022 and beyond. Long gone are the days when you could just put up billboards and buy Yellow Page ads. Potential clients today are… Read More »
What To Look for When Sourcing Lawyer Marketing Services
The law firm marketing agency you choose for your lawyer marketing services is important. They should help you grow as a business. That much is given. Unfortunately, it’s not always that simple. Most companies will get the job done relatively well. The problem is that it’s hard to tell whether a given candidate will… Read More »
Lawyer Marketing And What It Must Include
Lawyer Marketing Lawyer marketing is best left to professionals with expertise in the wide range of components necessary to effectively market a law firm. Most lawyers barely have time to keep up with the daily grind of their own law practice much less devote time to marketing. Forward Lawyer Marketing has been marketing for… Read More »