Category Archives: Law Firm Marketing
Lawyer Marketing That Dominates Local Competition
The lifeblood of any legal firm is a steady stream of online legal leads. While referrals can bring in new business, few law firms can rely on referrals alone. Keep reading to learn about the best lawyer marketing to beat your local competition. If you need assistance with lawyer marketing, Forward Lawyer Marketing can… Read More »
Helpful Lawyer Marketing Tips to Increase Your Law Firm’s Value
Law firms spend so much time and money fighting for their clients’ rights. Representing your clients is, after all, what you are in business to do. But there is more to operating a profitable law firm than winning cases. It is also necessary to market effectively every day to bring in new leads and… Read More »
How Law Firm Marketing And Advertising Have Evolved In 2023
Leads Firm Marketing & Leads For Lawyers Law firms invest a lot of money marketing their legal services in a variety of ways and among the most competitive is strategizing how to acquire leads for lawyers in the firm. Law firm leads are among the most expensive and most difficult to source but are… Read More »
How Lawyer Marketing Will Be Done In 2023
Top Law Firm Marketing Trends As someone that has been marketing online since the beginning of the internet, I have seen a lot of changes, especially in regard to marketing law firms. Marketing online is competitive but law firm marketing is extremely competitive, especially in larger metropolitan areas. To set your law firm up… Read More »
Lawyer Marketing Expert Strategies
While operating your law firm, a lot of time and energy is spent fighting for your clients. Advocating for your legal clients is your most critical task, but there is far more to running a profitable law firm than that. You must also engage in lawyer marketing daily to continue a stream of new… Read More »
Why Lawyer Marketing For Criminal Defense Attorneys Is Difficult
There is a lot of competition in lawyer marketing for criminal defense attorneys. With many criminal defense attorneys in major cities, you need to work tirelessly to stand out from other legal professionals. Word-of-mouth referrals and the courthouse are helpful but alone, they will not generate the leads you need to stay successful and… Read More »
How To Set Up Your Law Firm Intake Department For Success
If you want your law firm to succeed, your intake department is critical. Client intake involves bringing in new clients and obtaining the information needed to open cases. The process is time-consuming, especially for small firms, also, most of this work is unbillable. Whether you are launching your law firm or have been operating… Read More »
Why Lawyer Marketing Should Never Include Black Hat SEO Methods
Instant effectiveness, extremely high traffic, and abnormally high conversion rates: Does that sound good? These promises have helped unscrupulous so-called marketers rope in many unsuspecting attorneys over the years — but the attorneys usually get little more than a disappointment. Claims about web marketing for lawyers should always be taken with a grain of… Read More »
Why Your Lawyer Marketing Is Failing And How To Fix It
Lawyer Marketing is among the most competitive of all online marketing niches. In the early days of lawyer marketing, one could slap up some billboards, Yellow Page ads, and run some TV ads and the phone would ring. Advertising for law firms effectively began in 1977 after the U.S. Supreme decision in Bates v…. Read More »
Lawyer Marketing Dos And Don’ts
Back in the day attorneys were not allowed to advertise as they are today. With the increase in advertising freedom, we have also seen an increasing variety of marketing styles and approaches. While there are specific rules in regards to legal advertising, there isn’t anything that really governs good taste and class other than… Read More »