Why PPC Marketing Is So Important for Law Firms

December 5 , 2016 | BY admin

As the number of solo practitioners and law firms grows in the market with each claiming to be the best, it is very important for you to enhance the visibility of your law firm online and make it standout to survive the cutthroat competition. One of the most effective ways to attract visitors and secure potential leads is to make your law firm website appear in the top SERPs, which can be achieved through Pay Per Click (PPC) marketing.

Let’s delve deeper and understand how PPC marketing can help your law firm attract clients and generate more revenue.

What is PPC Marketing?

PPC marketing is a form of online marketing that allows you to control where your law firm appears in the search engine results. In other words, you get an opportunity to bid on different keywords enabling your ads to show up immediately on Google and other popular search engines. PPC marketing allows you to direct the demand that already exists in the market for your legal services.

The edge PPC marketing offers is that regardless of how many people view your law firm ad, you will be charged only when interested people click on it and land on your website. This level of precision and discretion is what qualifies PPC marketing to be an essential part of any law firm’s online advertising campaign.

The Benefits of PPC Marketing for Attorneys

• A PPC advertising campaign can be designed to suit your budget.
• It generates results quicker than most online marketing strategies.
• PPC marketing can be targeted to very specific geographies, increasing your chances of attracting clients.
• You can track the progress of your PPC campaign in real-time and manage the ads based on their performance.

Is PPC Marketing Effective?

PPC marketing can be very effective, as it is a result-oriented and generally takes less time to see traffic and leads than other marketing strategies like SEO and content marketing.  The budget necessary to see the best possible results through a PPC campaign depends in large part on the average CPC (Cost-Per-Click) for a keyword relevant to the practice area(s) you focus on.  Keywords related to personal injury and divorce law tend to be the most competitive while real estate and other transactional legal services are usually less competitive, but this all depends on a number of variables.  The bottom line is a well-managed PPC campaign can help you get in front of potential clients searching for your legal services and can be a very effective way to bring in new business.

Are you interested in running a PPC advertising campaign for your law firm? Contact FORWARD Marketing today at (888) 590-9687 for more information.