Do you want to learn how to use Video SEO and marketing to stand out from other law firms? Establish a human connection with people looking for legal services from the first moment? Then, consider video SEO for law firms. Video marketing for attorneys offers a cornucopia of benefits that are outlined below.
In this article, you also will learn how to make legal videos and use them to increase your firm’s caseload. Forward Lawyer Marketing can assist you if you have questions about implementing your video SEO strategy.
Video SEO involves utilizing video content in your firm’s digital marketing strategy. Video marketing for attorneys can be done with a YouTube channel, Facebook Live, and other means. There are many platforms and methods at your fingertips you can use to execute a video SEO strategy.
You will enjoy more conversions and sales using video to promote your law firm. Brand awareness increases trust and engagement with legal prospects. Your website will rank higher in organic search results.
Video works excellently for answering legal questions. People tend to respond more positively to video than text messaging. Some studies show that viewers retain 95% of what they see in a video compared to 10% reading text. Also, the stronger the emotional impact of your legal video, the more entertaining and engaging it is, which leads to more contacts and conversions.
Are you ready to get going with video SEO for lawyers? Fantastic! Here are the steps:
You can only succeed if you know what your video marketing goals are. For example, do you want to educate your audience about car accident law? For example, many consumers want to know when to hire a car accident lawyer vs. handling the claim themselves. How about a video with five signs you need to hire a car accident lawyer to handle the case?
Or, do you want to educate your audience about why your firm is the best for truck accident lawsuits in your city? If that is your goal, your video might mention one or two case studies of recent truck accident cases.
When you establish video marketing goals, you know where you are going as you develop video content. This allows you to generate a clear message to deliver to your audience.
You also must research your audience to understand what information they seek. Forward Lawyer Marketing can help by checking what your legal competition is doing with video marketing. Look at the online videos from your top three competitors so you can devise your own ideas. Note what they are doing well in their videos and where you can improve.
Next, understand your audience demographics. YouTube Analytics, Facebook Insights, and others can help you understand your audience’s age, gender, interests, income, and more. You can use this information to create videos that cater to your audience.
For instance, suppose your audience consists of many busy professionals in their 30s with children. As you create marketing videos, you may want to use videos and images of younger people with kids with various legal issues – divorce, personal injuries, medical claims, etc.
Last, have your SEO marketing agency conduct keyword research. Just as you need keyword research to know what to write about for your content marketing, you also need it to find the best topics for your legal videos. You should integrate keyword research into your creative process. That way, you create videos you know people will want to watch.
Now that you have researched, you need to think about the types of videos you want to make. Here are the most common legal video types:
Before creating your legal SEO video, you should have a script or concept in writing to stay on track. You can outsource this to Forward Lawyer Marketing if you like. Some tips for writing a video script:
After you have a video script, you will need a list of the things necessary to make your videos. Some things you will need may include:
As you can see, producing your legal SEO videos is a process. That is why many law firms choose to outsource their video SEO production to a legal marketing agency.
You can proceed with your legal video after the script and resources are ready. Keep your video production on track with these guidelines:
Your SEO video will go into post-production edits, which involves cutting out unnecessary parts and refining the video content to strengthen the message. Of course, your marketing agency can handle this part, too, if you want.
The next step is distributing your video to various outlets so the public can see it. Some of the platforms you might publish your video on are:
After your videos are produced and released, the next stage is measuring your results. YouTube Analytics and others let you see vital data such as engagement, views, and conversions. From this information, you can learn how many video views became client calls, etc.
Now that we have covered how to make and use video SEO for law firms, here are some common mistakes to avoid:
If you follow the above steps, you can make your own legal videos. However, if you would rather focus your time on legal work, we understand. When you work with Forward Lawyer Marketing, we will handle all of your video SEO needs. If you are ready to get started with your first legal video, contact Forward Lawyer Marketing at (888) 590-9687.
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