How To Use Video SEO for Your Law Firm

January 20 , 2023 | BY admin

Video SEO

Do you want to learn how to use Video SEO and marketing to stand out from other law firms? Establish a human connection with people looking for legal services from the first moment? Then, consider video SEO for law firms. Video marketing for attorneys offers a cornucopia of benefits that are outlined below. 

In this article, you also will learn how to make legal videos and use them to increase your firm’s caseload. Forward Lawyer Marketing can assist you if you have questions about implementing your video SEO strategy.

What Is Video SEO for Lawyers?

Video SEO involves utilizing video content in your firm’s digital marketing strategy. Video marketing for attorneys can be done with a YouTube channel, Facebook Live, and other means. There are many platforms and methods at your fingertips you can use to execute a video SEO strategy.

You will enjoy more conversions and sales using video to promote your law firm. Brand awareness increases trust and engagement with legal prospects. Your website will rank higher in organic search results.

Video works excellently for answering legal questions. People tend to respond more positively to video than text messaging. Some studies show that viewers retain 95% of what they see in a video compared to 10% reading text. Also, the stronger the emotional impact of your legal video, the more entertaining and engaging it is, which leads to more contacts and conversions.

8 Steps To Implement Your Video SEO Strategy

Are you ready to get going with video SEO for lawyers? Fantastic! Here are the steps:

Establish Goals

You can only succeed if you know what your video marketing goals are. For example, do you want to educate your audience about car accident law? For example, many consumers want to know when to hire a car accident lawyer vs. handling the claim themselves. How about a video with five signs you need to hire a car accident lawyer to handle the case?

Or, do you want to educate your audience about why your firm is the best for truck accident lawsuits in your city? If that is your goal, your video might mention one or two case studies of recent truck accident cases.

When you establish video marketing goals, you know where you are going as you develop video content. This allows you to generate a clear message to deliver to your audience.

Perform Audience Research

You also must research your audience to understand what information they seek. Forward Lawyer Marketing can help by checking what your legal competition is doing with video marketing. Look at the online videos from your top three competitors so you can devise your own ideas. Note what they are doing well in their videos and where you can improve.

Next, understand your audience demographics. YouTube Analytics, Facebook Insights, and others can help you understand your audience’s age, gender, interests, income, and more. You can use this information to create videos that cater to your audience.

For instance, suppose your audience consists of many busy professionals in their 30s with children. As you create marketing videos, you may want to use videos and images of younger people with kids with various legal issues – divorce, personal injuries, medical claims, etc.

Last, have your SEO marketing agency conduct keyword research. Just as you need keyword research to know what to write about for your content marketing, you also need it to find the best topics for your legal videos. You should integrate keyword research into your creative process. That way, you create videos you know people will want to watch.

Choose The Videos You Want To Make

Now that you have researched, you need to think about the types of videos you want to make. Here are the most common legal video types:

  • Branding: These videos are about your law firm or an employee and how they can assist the audience with their legal issues.
  • How to: These are explainer videos that teach about common legal topics: You should choose a topic that showcases your legal expertise without talking down to the audience.
  • Testimonials: This type of video has testimonials from your happy recent clients.
  • Live: These are live videos that are often unscripted. For example, you may chat live with your audience about the most common legal questions you receive.
  • Ads: These videos are shown on social media platforms and advertise your services on Facebook, YouTube, Instagram, etc.

Write A Video Script

Before creating your legal SEO video, you should have a script or concept in writing to stay on track. You can outsource this to Forward Lawyer Marketing if you like. Some tips for writing a video script:

  • Identify the goal of the video
  • Write the script with the audience in mind
  • Read the script out loud, so it sounds natural
  • Keep the paragraphs to no more than five sentences
  • Revise the script after getting feedback from your staff

Collect Resources To Produce Videos

After you have a video script, you will need a list of the things necessary to make your videos. Some things you will need may include:

  • Onsite or studio location
  • Lights, cameras, and other equipment to make videos
  • Actors or staff
  • Production staff
  • Travel budget
  • Permits for video shoots, if needed
  • Video editing and other post-production

As you can see, producing your legal SEO videos is a process. That is why many law firms choose to outsource their video SEO production to a legal marketing agency.

Produce The Video

You can proceed with your legal video after the script and resources are ready. Keep your video production on track with these guidelines:

  • Devise a production schedule and set deadlines.
  • Track your spending and keep to the budget.
  • Solve any problems quickly.
  • Keep the team informed if there are changes in the video.

Implement A Video Distribution Strategy

Your SEO video will go into post-production edits, which involves cutting out unnecessary parts and refining the video content to strengthen the message. Of course, your marketing agency can handle this part, too, if you want.

The next step is distributing your video to various outlets so the public can see it. Some of the platforms you might publish your video on are:

  • Your website: The most obvious place to put your legal video is on your website. Many law firms put corporate and how-to videos on their sites. Testimonial videos from past clients also work well.
  • YouTube: Do you want to put videos on YouTube often? You should create a channel for your law firm. YouTube is a massive potential audience with more than two billion monthly users. You can track how much your videos are viewed over time. You also can see which legal videos get more views and engagement.
  • YouTube and Facebook advertisements: Want quicker results with your videos? Post your legal videos as Facebook or YouTube ads and pinpoint the target audience.
  • Facebook: Another cost-effective option is posting the videos on your law firm’s Facebook page. This is a great way to increase engagement with your videos. You can post videos intermittently or do a weekly or monthly Facebook Live video where you answer common legal questions.
  • Other outlets: There are many different outlets where you can promote your videos, including TikTok and Instagram. You also should create a social media strategy with all of these options to ensure you get as many views as possible for your new legal videos.

Check Your Results

After your videos are produced and released, the next stage is measuring your results. YouTube Analytics and others let you see vital data such as engagement, views, and conversions. From this information, you can learn how many video views became client calls, etc.

Avoid These Video Marketing Mistakes

Now that we have covered how to make and use video SEO for law firms, here are some common mistakes to avoid:

  • Making the video too long: The Internet has taught people to have short attention spans. So, if you want your video to be watched, it must be concise and focused. Many online experts recommend keeping videos to 30 to 90 seconds, and 60 seconds is often perfect. So, scrap the long intro and get to the point of your video. Keep the introduction to three seconds, then dive into the message.
  • Diluted messaging: Every video you make should have only one point and message. Refrain from cutting the message with several topics.
  • Forgetting the call-to-action: After the person watches your informative legal video, they must be told what to do. Tell them what you want them to do, such as calling your law firm or filling out the Contact Us form.
  • Not using SEO: Your videos must be produced with the best SEO practices for optimal results. Videos can drive traffic to your site but must be SEO optimized.
  • Expecting immediate results: Expecting a flood of traffic the day after your video is released is unrealistic. Even with the best video and SEO, results take time. Unfortunately, most legal videos do not go viral, but you can still expect impressive ROI over time.

Contact Us For Video SEO For Law Firms Today!

If you follow the above steps, you can make your own legal videos. However, if you would rather focus your time on legal work, we understand. When you work with Forward Lawyer Marketing, we will handle all of your video SEO needs. If you are ready to get started with your first legal video, contact Forward Lawyer Marketing at (888) 590-9687.