Social Media for Lawyers

Why Lawyers Need Professional Social Media Management Services

Social media for lawyers is a crucial aspect of online marketing because having a fully functional website that looks great is not enough to capture the legal market. To maintain your position at the top of major search engines and drive traffic to your law firm’s website, you need professional help to start and manage an effective social media campaign.

At FORWARD Lawyer Marketing, we understand the importance of having a strong presence on social media, and how it can help in connecting with your clients.

Our experienced team will create a robust social media marketing campaign to complement your search engine optimization efforts and broaden your name recognition, ultimately increasing the online visibility of your law firm. We target popular platforms such as Google My Business, Facebook, YouTube, LinkedIn, and Twitter to allow your law firm to increase your word-of-mouth referrals and connect with prospective clients.

We are well-versed and up-to-date with the newest social media networking trends and focus on increasing brand awareness over different platforms. We develop cost-effective strategies and focus on generating potential leads that convert into clients.

An Overview Of Our Social Media Management Services

FORWARD Lawyer Marketing offers a wide range of social media management services for law firms, including:

• Profile creation and optimization: Profiles on different social media platforms appear directly in organic search results, especially when a client searches for your law firm by name. Moreover, they also appear as a result of specific queries and search terms. To get the maximum SEO benefits, the profiles must be optimized and regularly updated. We create professional LinkedIn, Google My Business, YouTube, Twitter, and Facebook profiles that allow you to connect with your specific target market. We drive traffic to your website, share marketing and informational content with relevant users, and support the ongoing initiatives of your law firm.
• Analysis and Consultation: We regularly monitor the performance of your social media channels and keep you up-to-date with results and consult with you before implementing new strategies for improvement. We make sure that the proper tracking codes are installed so that we have the most accurate data and insights possible.
• Weekly Posting: Our team creates and manages social media campaigns that build credibility and improve your law firm’s reputation among potential clients. We create informational posts related to your practice areas and share them on your social media pages throughout the week. This ensures that your firm stays on top of your clients’ minds whenever they encounter a legal need. In addition to social media posting, we can also answer questions and respond to reviews across all platforms so that clients and potential clients don’t feel they aren’t being heard.
• Facebook Advertising: In order to increase the awareness of your law firm among potential clients and user engagement, we have the ability to create targeted ads. These ads have the potential to increase the traffic to your law firm’s website if they are created in the right way. Our team knows all the techniques needed for creating attention-grabbing ads and publishes them at the right time to get maximum results.

A More In-Depth Look Into Our Social Media Management Processes

Facebook

Our social media marketing and management team not only posts fresh, relevant content to your Facebook page on a regular basis but will also monitor and respond to comments and reviews in a timely manner. This increases confidence in your law firm as well as helping your reputation in your local community.

For those wishing to take advantage of cost-effective social media advertising, we will create hyper-targeted social media ads for your local demographic that will boost your leads and caseloads. We also make sure that the Facebook tracking pixel is properly installed so that we can get the best data and remarket to visitors to your website.

YouTube

YouTube is the second largest search engine, second only to Google. Many people these days prefer getting information via video so neglecting this opportunity is a big mistake. In addition, creating short videos introducing your law firm and areas of practice lets people know that you are “real people”. It puts people at ease and helps them feel that they know you a little bit.

We utilize video in multiple different ways including areas of practice, partner and team intros, and Q&A sessions. Many people are apprehensive about adding video to their marketing mix because they think it has to be some kind of Hollywood production. Nothing could be further from the truth, the fact is, your potential clients would rather it be simple and uncomplicated.

Twitter

Twitter is a great platform for getting information out on a regular basis as well as for retweeting relevant stories and sources that can help your firm to be known as an authority in specific areas. When used effectively it can be a great tool to get more leads and calls into your firm. Again, it is usually neglected because most lawyers just don’t have the time to do it themselves. This is why you need a professional social management team to handle it for you.

LinkedIn

While LinkedIn is primarily a B2B type of platform their relatively new advertising services are very successful for law firms that do business with high net worth individuals or provide services to businesses such a business formation, selling businesses, etc. It is also a good place to write content to establish a reputation as an authority in your field. As with all of the other social media channels that we work with, we handle all of the content and posting of content for you.

Google My Business

One of the very first things we do when we take on a new client is to check to see if they have claimed their Google My Business page. Google automatically creates the pages for businesses so if you have been in business for any appreciable time you will have one waiting to be claimed. We find it to be very common that businesses have not done this very important step. If you have, great! Then we can move onto the next step, which is optimization.

For many of our clients that do have their GMB pages claimed they are woefully under-optimized. In many cases they won’t have their hours of business updated, sometimes have the wrong location, have no business description, and rarely have the proper type and number of photos posted to their page.

In addition, most do not have the new attributes chosen that Google allows. Our team goes through your GMB page and makes sure that is well optimized which also will help you get better rankings in Google maps and the desired top-of-page free local listings.

Frequently Asked Questions About Social Media For Lawyers

What are the benefits of social media for lawyers?

Social media can help lawyers increase their visibility, build relationships with clients, and enhance their communication. It allows lawyers to share valuable content, engage with their audience, and position themselves as thought leaders in their field.

Which social media platforms are best for lawyers?

LinkedIn is highly recommended for professional networking and sharing thought leadership content. Facebook and Twitter can also be useful for reaching a broader audience and engaging with the community. Instagram and TikTok can be used for more visual content and reaching younger audiences.

How can I measure the success of my social media efforts?

You can track metrics such as engagement (likes, comments, shares), reach (how many people see your posts), and follower growth. Tools like Hootsuite and Google Analytics can help you monitor these metrics and adjust your strategy accordingly.

What kind of content should I share on social media?

Share a mix of informative and engaging content, such as blog posts, case studies, legal tips, industry news, and behind-the-scenes glimpses of your firm. It’s important to provide value to your audience while showcasing your expertise.

How often should I post on social media?

Consistency is key. Aim to post regularly, but avoid overwhelming your audience with too much content. A good starting point is 3-4 times a week, but this can vary depending on your audience and platform.

How can I handle negative comments or reviews?

Address negative comments professionally and promptly. Acknowledge the issue, offer a solution, and take the conversation offline if necessary. This shows that you are responsive and committed to resolving client concerns.

Should I separate my personal and professional social media accounts?

Yes, it’s a good idea to keep your personal and professional accounts separate. This helps maintain a professional image and ensures that your personal life doesn’t interfere with your professional reputation.

How can I protect client confidentiality on social media?

Be mindful of what you share and avoid discussing specific client cases or sensitive information. Always obtain consent before sharing any client-related content and ensure that your privacy settings are appropriately configured.

Can social media help with client acquisition?

Absolutely. By sharing valuable content and engaging with your audience, you can attract potential clients who are seeking legal assistance. Social media can also help you build relationships with other professionals who might refer clients to you.

Contact Our Law Firm Social Media Management Professionals

If you want to learn how FORWARD Lawyer Marketing can help your firm gain online exposure through a strategic social media campaign, contact us today at (888) 590-9687 for a free consultation.

(10/25/2024)