I have been working with Matt from the time he started his company, and through all the years we have been associated, Matt's level of service was exemplary. I did not have a huge marketing…
MARY ANN COVONE
PERSONAL INJURY LAWYERSocial media for lawyers is a crucial aspect of online marketing because having a fully functional website that looks great is not enough to capture the legal market. To maintain your position at the top of major search engines and drive traffic to your law firm’s website, you need professional help to start and manage an effective social media campaign.
At FORWARD Lawyer Marketing, we understand the importance of having a strong presence on social media, and how it can help in connecting with your clients.
Our experienced team will create a robust social media marketing campaign to complement your search engine optimization efforts and broaden your name recognition, ultimately increasing the online visibility of your law firm. We target popular platforms such as Google My Business, Facebook, YouTube, LinkedIn, and Twitter to allow your law firm to increase your word-of-mouth referrals and connect with prospective clients.
We are well-versed and up-to-date with the newest social media networking trends and focus on increasing brand awareness over different platforms. We develop cost-effective strategies and focus on generating potential leads that convert into clients.
FORWARD Lawyer Marketing offers a wide range of social media management services for law firms, including:
Our social media management team not only posts fresh, relevant content to your Facebook page on a regular basis but will also monitor and respond to comments and reviews in a timely manner. This increases confidence in your law firm as well as helping your reputation in your local community.
For those wishing to take advantage of cost-effective social media advertising, we will create hyper-targeted social media ads for your local demographic that will boost your leads and caseloads. We also make sure that the Facebook tracking pixel is properly installed so that we can get the best data and remarked to visitors to your website.
YouTube is the second largest search engine, second only to Google. Many people these days prefer getting information via video so neglecting this opportunity is a big mistake. In addition, creating short videos introducing your law firm and areas of practice lets people know that you are “real people”. It puts people at ease and helps them feel that they know you a little bit.
We utilize video in multiple different ways including areas of practice, partner and team intros, and Q&A sessions. Many people are apprehensive about adding video to their marketing mix because they think it has to be some kind of Hollywood production. Nothing could be further from the truth, the fact is, your potential clients would rather it be simple and uncomplicated.
Twitter is a great platform for getting information out on a regular basis as well as for retweeting relevant stories and sources that can help your firm to be known as an authority in specific areas. When used effectively it can be a great tool to get more leads and calls into your firm. Again, it is usually neglected because most lawyers just don’t have the time to do it themselves. This is why you need a professional social management team to handle it for you.
While LinkedIn is primarily a B2B type of platform their relatively new advertising services are very successful for law firms that do business with high net worth individuals or provide services to businesses such a business formation, selling businesses, etc. It is also a good place to write content to establish a reputation as an authority in your field. As with all of the other social media channels that we work with, we handle all of the content and posting of content for you.
One of the very first things we do when we take on a new client is to check to see if they have claimed their Google My Business page. Google automatically creates the pages for businesses so if you have been in business for any appreciable time you will have one waiting to be claimed. We find it to be very common that businesses have not done this very important step. If you have, great! Then we can move onto the next step, which is optimization.
For many of our clients that do have their GMB pages claimed they are woefully under-optimized. In many cases they won’t have their hours of business updated, sometimes have the wrong location, have no business description, and rarely have the proper type and number of photos posted to their page.
In addition, most do not have the new attributes chosen that Google allows. Our team goes through your GMB page and makes sure that is well optimized which also will help you get better rankings in Google maps and the desired top-of-page free local listings.
If you want to learn how FORWARD Lawyer Marketing can help your firm gain online exposure through a strategic social media campaign, contact us today at (888) 590-9687 for a free consultation.
Here is what some real clients have to say about Us
I have been working with Matt from the time he started his company, and through all the years we have been associated, Matt's level of service was exemplary. I did not have a huge marketing…
MARY ANN COVONE
PERSONAL INJURY LAWYERMatt and the team at Forward Lawyer Marketing were a pleasure to work with. They were quick to respond to any questions I had and were able to turn-around my requests in a very timely…
ERYK FOLMER
REAL ESTATE LAWYERMatt Stark and the entire Forward Marketing team are extraordinarily talented and committed to unparalleled client service. Most recently, Matt went above and beyond all expectations to assist me with after hours and weekend guidance…
JENNIFER LAVIN
DIVORCE & FAMILY LAWYERMatt and his team are absolutely amazing, attentive, knowledgeable, and wonderful to work with. Going out on your own is extremely nerve-wracking and scary. I cannot tell you how much Matt and his team put…
TRISTA McELHANEY
DIVORCE & FAMILY LAWYERMatt Stark and his Team are one of the most amazing group of individuals that I have worked with! They helped me navigate through my website design process while they did the heavy lifting. Matt…
AVANI PATEL
REAL ESTATE LAWYER"I recommend Matt and Forward Marketing highly. They have been a great help in our internet marketing, which is a complicated maze for many of us! Bravo!"
M. SCOTT GORDON
DIVORCE & FAMILY LAWYER"Matt and his team took my outdated and simple website and revolutionized my entire online profile. I could not be happier with their services and looking forward to years of working with them."
JARED THOMAS
CRIMINAL DEFENSE LAWYER