Why Lawyers Need Professional Social Media Management Services
Social media management is crucial because having a fully functional website that looks great is not enough to capture the legal market. To maintain your position at the top of major search engines and drive traffic to your law firm’s website, you need professional help to start and manage an effective social media campaign. At FORWARD marketing, we understand the importance of having a strong presence on social media, and how it can help in connecting with your clients.
At FORWARD marketing, our experienced team will create a robust social media marketing campaign to complement your search engine optimization efforts and broaden your name recognition, ultimately increasing the online visibility of your law firm. We target popular platforms such as Google My Business, Facebook, YouTube, LinkedIn, and Twitter to allow your law firm to increase your word-of-mouth referrals and connect with prospective clients.
We are well-versed and up-to-date with the newest social media networking trends and focus on increasing brand awareness over different platforms. We develop cost-effective strategies and focus on generating potential leads that convert into clients.
An Overview Of Our Social Media Management Services
At FORWARD marketing, we offer a wide range of social media management services for law firms, including:
- Profile creation and optimization: Profiles on different social media platforms appear directly in organic search results, especially when a client searches for your law firm by name. Moreover, they also appear as a result of specific queries and search terms. To get the maximum SEO benefits, the profiles must be optimized and regularly updated. We create professional LinkedIn, Google My Business, YouTube, Twitter, and Facebook profiles that allow you to connect with your specific target market, drive traffic to your website, share marketing and informational content with relevant users, and support the ongoing initiatives of your law firm.
- Analysis and Consultation: We regularly monitor the performance of your social media channels and keep you up-to-date with results and consult with you before implementing new strategies for improvement. We make sure that the proper tracking codes are installed so that we have the most accurate data and insights possible.
- Weekly Posting: Our team creates and manages social media campaigns that build credibility and improve your law firm’s reputation among potential clients. We create informational posts related to your practice areas and share them on your social media pages throughout the week so that your firm stays on top of your clients’ minds whenever they encounter a legal need. In addition to social media posting, we can also answer questions and respond to reviews across all platforms so that clients and potential clients don’t feel they aren’t being heard.
- Facebook Advertising: In order to increase the awareness of your law firm among potential clients and user engagement, we have the ability to create targeted ads. These ads have the potential to increase the traffic to your law firm’s website if they are created in the right way. Our team knows all the techniques needed for creating attention-grabbing ads and publishes them at the right time to get maximum results.
A More In-Depth Look Into Our Social Media Management Processes
Our social media management team not only posts fresh, relevant content to your Facebook page on a regular basis but will also monitor and respond to comments and reviews in a timely manner which increases confidence in your law firm as well as helping your reputation in your local community. For those wishing to take advantage of cost-effective social media advertising, we will create hyper-targeted social media ads for your local demographic that will boost your leads and caseloads. We also make sure that the Facebook tracking pixel is properly installed so that we can get the best data and remarked to visitors to your website.
YouTube is the second largest search engine, second only to Google. Many people these days prefer getting information via video so neglecting this opportunity is a big mistake. In addition, creating short videos introducing your law firm and areas of practice lets people know that you are “real people”. It puts people at ease and helps them feel that they know you a little bit. We utilize video in multiple different ways including areas of practice, partner and team intros, and Q&A sessions. Many people are apprehensive about adding video to their marketing mix because they think it has to be some kind of Hollywood production. Nothing could be further from the truth, the fact is, they would rather it be simple and uncomplicated.
Twitter is a great platform for getting information out on a regular basis as well as for retweeting relevant stories and sources that can help your firm to be known as an authority in specific areas. When used effectively it can be a great tool to get more leads and calls into your firm. Again, it is usually neglected because most lawyers just don’t have the time to do it themselves. This is what you need a professional social management team to handle it for you.
While LinkedIn is primarily a B2B type of platform their relatively new advertising services are very successful for law firms that do business with high net worth individuals or provide services to businesses such a business formation, selling businesses, etc. It is also a good place to write content to establish reputation as an authority in your field. As with all of the other social media channels that we work with, we handle all of the content and posting of content for you.
Google My Business
One of the very first things we do when we take on a new client is to check to see if they have claimed their Google My Business page. Google automatically creates the pages for businesses so if you have been in business for any appreciable time you will have one waiting to be claimed. We find it to be very common that businesses have not done this very important step. If you have, great! Then we can move onto the next step, which is optimization.
For many of our clients that do have their GMB pages claimed they are woefully under-optimized. In many cases they won’t have their hours of business updated, sometimes have the wrong location, have no business description, and rarely have the proper type and number of photos posted to their page. In addition, most do not have the new attributes chosen that Google allows. Our team goes through your GMB page and makes sure that is well optimized which also will help you get better rankings in Google maps and the desired top-of-page free local listings.
If you want to learn how FORWARD marketing can help your firm gain online exposure through a strategic social media campaign, contact us today at (888) 590-9687 for a free consultation.