Recent Blog Posts
How To Stay Ahead Of Your Legal Competition With Technology
Embracing technology is vital for law firms that want to increase their client base and revenue. This article highlights the importance of law firm technology and how to leverage it to obtain more legal leads for your firm. If you have questions about using technology to improve your legal marketing, Forward Lawyer Marketing is… Read More »
Lawyer Marketing And Your Law Firm’s Google Business Profile
Were you aware that Google Business Profile (GBP) offers attorneys advertising space to attract new legal clients from local search results for free? If you are like many attorneys, you need new clients in your community to thrive and expand. Your Google Business Profile can help your law firm promote its brand if used… Read More »
Are You Maximizing Your Law Firm’s Prospects?
Law Firm Marketing Invariably, increasing leads is the priority for law firm partners and individual lawyers that we consult with. The hard truth however is that before you focus on bringing in more leads, you need to maximize the potential of the ones already coming in. It’s like putting a huge engine in a… Read More »
How To Combine SEO And PPC For Lawyer Marketing
SEO and PPC will usually enter the conversation when digital marketers discuss the most potent digital marketing tools. There is little doubt that search engine optimization and pay-per-click marketing both have a place in legal marketing. While some lawyer marketing agencies may argue for one or the other, we at Forward Lawyer Marketing think… Read More »
How To Troubleshoot Your Law Firm’s Intake Process
Every law firm needs to attract and keep new law clients to stay in business and make money. So, your law firm’s intake process is vital to your business model. Your intake process refers to everything you and the staff do from when someone contacts you until they sign up for legal services. Troubleshooting… Read More »
Should Lawyers Use AI To Market Their Law Firms?
One of the biggest questions we get at Forward Lawyer Marketing these days is whether a law firm should incorporate AI or artificial intelligence in its lawyer marketing strategy. While there are many nuances to consider, the simple answer is that AI technology can help but it still has to be proofed and corrected… Read More »
Lawyer Marketing That Dominates Local Competition
The lifeblood of any legal firm is a steady stream of online legal leads. While referrals can bring in new business, few law firms can rely on referrals alone. Keep reading to learn about the best lawyer marketing to beat your local competition. If you need assistance with lawyer marketing, Forward Lawyer Marketing can… Read More »
What Clients Really Want From The Lawyers They Hire
As an attorney, you are focused on your client’s legal needs. But if you work on many similar cases over many years, it can be easy to forget what the client is looking for. Take a look at the list below for a reminder of what your clients look for from their lawyers. When… Read More »
Attorney Web Design Must Have Components For Success
Whatever city your law firm is in, you have plenty of competition. That is why your law firm website needs to stand out in the best way possible. After all, your legal website is the initial point of contact for many potential legal clients. Therefore, your site needs to attract their interest, build your… Read More »
Top Components For Successful Law Firm Content Marketing
Law Firm Content Marketing The concept of law firm content marketing today goes far beyond what used to be considered comprehensive. After the case of Bates v. State Bar of Arizona, 433 WS. 350 (1977), many law firms and attorneys began to ramp up marketing and advertising. Early forms of content marketing included Yellow… Read More »