It can be difficult to determine whether the virtual front of your law firm needs a makeover. On average, it takes about 3 to 7 years for a website to become outdated because trends shift quickly in the digital realm, especially when it comes to web designing. So how do you know if it is time to revamp your website? Several indicators may signal towards the need for redesigning your law firm website and giving it a new and fresh look – we have discussed a few of them in this blog post.
Your Website Looks Dated
Have you ever visited a website whose design seemed outdated and you wondered whether the company is still in business? If your website has that kind of look, it is high time you redesign it. Having an interactive, appealing, and modern law firm website has other benefits as well. According to a ResearchGate study, about 94 percent of people consider websites with a good design more trustworthy. Some of the trending website features today include sleek, minimalistic designs that provide a clean layout and an aesthetic user experience.
Conversion Rates are Low and Bounce Rates are High
Another major indication is poor web analytics, like low traffic, high bounce rates, and low conversions. If your analytics reports are showing a drop in the number of visitors landing on your website and they are leaving quickly without exploring its pages, it is likely that either they find it unappealing or it does not have the information they are looking for. Both cases mandate a website redesign based on your web analytics.
Information on your Website is Outdated
In the legal world, laws and regulations keep on changing, and if your website has content providing outdated information to clients, they are likely to question the credibility of your law firm. Not only that, some websites have contact information that is no longer used by the business. This can drive away potential clients who may try to contact your law firm, but did not receive any answer. The key to prevent this from happening is to add fresh content when redesigning your website so that your users are compelled to explore your website and also benefit from new information.
Your Website is Not Responsive
According to a study, about 55 percent of internet usage is done through tablets and smartphones in the United States. People nowadays find it convenient to search for products and services through their mobile devices. If your website is not optimized for small screens of handheld devices, you are losing a great deal of clients than you may not realize.
You only have a few seconds to capture the attention of your visitors, but if your website is difficult to navigate, it will frustrate the users and they are likely to leave right away to find information from other resources. By redesigning your website, you can optimize content structure, reduce the number of pages, increase load times, and add appealing graphics that enhance the user experience.
If any of the above signs apply on your law firm website, it is time that you consider having it redesigned by an experienced and reliable web designing company. Contact FORWARD Marketing today at (888) 590-9687 to discuss your needs.