Author Archives: Forward Lawyer Marketing, LLC
How To Dominate the Map Pack for Local Search
Where are your best clients for your law firm? For most law firms the answer is simple: They’re nearby. You need to connect with people in your neighborhood, in your town, or, at least, in the jurisdiction in which you practice. That’s where local search and the Google map pack come in. There’s a… Read More »
What Are Ranking Factors According to Google?
Google uses a variety of different pieces of information to determine which site is the best match for a search. However, the company does not necessarily tell us outright what it uses. This makes it even more difficult for those trying to rank their law firms in competitive local markets. This begs the question:… Read More »
How Local SEO Services For Law Firms Help You Get Top Ranking
What Is Local SEO? Local SEO covers all of the different things that must be done to get effective results and top rankings and is best accomplished utilizing an agency specializing in local SEO services for law firms. Local search engine optimization is devoted to getting top rankings in local search results and appearing… Read More »
Common Questions About Lawyer Marketing Services
Lawyer marketing services are a crucial component of any law firm marketing strategy. In this post, we will address some common questions about lawyer marketing services and why it makes sense to employ an agency that specializes in law firm marketing. Why Do Lawyers Need Marketing? The legal profession is one of the most… Read More »
Why Attorneys Need A Responsive Mobile-Friendly Website
When you think of web design for lawyers, you probably think of creating a good-looking site that fits your firm’s image. Looks are only part of it. You also need a responsive, useful site if you want to attract attention and generate leads. This type of functional engineering is even more crucial when it… Read More »
Law Firm Marketing And SEO For Lawyers
Law Firm Marketing Law firm marketing covers a wide range of both online and offline methods for promoting a law firm, in this post, we will concentrate on online marketing methods to increase your law firm’s exposure. Some of the methods vary a bit contingent upon whether a law firm is nationwide or local… Read More »
Local Services Ads For Lawyers And Why They Work
If you’ve searched for your firm on Google, you’ve probably seen that there are a lot of different things that pop up on the search engine results page. Chances are that, among those elements, there are some local services ads. This article will look at Local Services Ads for lawyers and examine why and… Read More »
Online Marketing for Lawyers That Gets Results
When it comes to online marketing, lawyers have their work cut out for them. If you’re in the legal profession, you face fierce territoriality, tight competition within practice areas, and the highest online advertising keyword costs of any business. That’s where search engine optimization comes in. For what you spend on an inefficient pay-per-click… Read More »
Why Websites For Lawyers Must Be Mobile-Friendly In 2021 And Beyond
Mobile websites for lawyers are completely necessary in 2021 and will be for the foreseeable future. This goes for every type of law firm, including personal injury practices, divorce firms, criminal defense attorneys, and so on. Even B2B firms and other, less public-facing practices should have optimized mobile sites. Why do mobile websites matter?… Read More »
Why Lawyers Should Never Do SEO Themselves
Lawyers are smart, talented people and many could possibly do their SEO themselves — but should they? No. No, they should not. It’s not really about skill, knowledge, or even technical prowess. It’s about making the best decision for your law firm. In this article, we’re going to look at the top ten reasons… Read More »