White Label Services

We are Certified Google Partners, SEO veterans, specialized web designers, and dedicated legal content writers providing comprehensive white label services for your attorney clients. FORWARD Lawyer Marketing does the work, you keep your name on the product. Here are our most popular outsourcing options:

• PPC
• SEO
• Web design

We also have a variety of other services. If your project doesn’t fit cleanly into a single category, get in touch with us for a proposal that fits your unique needs.

Who Needs White Label Services?

This information is intended for online advertising agencies. It describes some of our most popular third-party marketing services — and it doesn’t spare the jargon.

If you’re an attorney looking for online marketing for law firms, you’ll probably get more use out of our other service-area pages. The basic idea here is we’re so good at what we do that other marketing professionals hire us, including other agencies that represent attorneys. The reason they hire us is simple, we do it better than they can.

Law Firm PPC Outsourcing

There’s a lot that goes into a successful PPC campaign. And, if you’re not a law firm marketing specialist, you might have already figured out that there’s a steep learning curve for advertising in the legal profession. You need great technical campaigns, engaging content, and a high level of accountability.

Building PPC Campaigns For Attorneys

Law firm PPC keywords are some of the most expensive out there. Bidding on duds or high-ranking generic options usually just exhausts your budget and generates garbage traffic. The same goes for non-optimized locations, ineffective A/B setups, and so on.

In other words, the stakes are high and the competition is tough. We have the experience and the internal resources you need to ensure your clients’ success. Again, even other law firm marketing agencies hire us to manage PPC for their attorney clients because we do it better than they can.

We work with law firms across the country. We might even have case studies showing success in your clients’ geographical area. Contact us to learn more.

Writing PPC Landing Pages For Lawyers

Beyond your campaign, there’s another aspect to attorney PPC campaigns: the content. We all know that landing pages have to be engaging, informative, and campaign-appropriate. For law firms, you need more than that.

Our writers are legal scholars and attorneys. They know the law, they research when they need to, and they maintain the highest standards of legal advertising ethics for the jurisdiction in question. They’re also content writers. They write content that matters for the campaign, the local area, and the exact type of cases your client is trying to bring in.

Keeping Track Of Your Success

Finally, you need accountability. We offer it through call tracking, performance summaries, and individual campaign analytics. We’re proud of what we’re doing, and it’s all right there in black and white for you to communicate to your clients.

We provide comprehensive PPC management for agencies that want to outsource. We also provide white-label content on a subscription or one-off basis. Contact us for a proposal today.

Experienced SEO Specialists

Do you have any idea how hard it is to attract and retain experienced, effective SEO experts? If you’re reading this, the answer is probably yes.

Well, you’re in luck, because FORWARD Lawyer Marketing has been able to do just that. We have the brainpower, training, perspective, and lawyer focus your client needs to succeed. With almost 30 years of online marketing experience, our SEO Director has probably been marketing online longer than you have been online!

A Track History Of Lawyer SEO Success

SEO for law firms is one of the cornerstones of our business. If you want some examples of how good we are at it, feel free to check out our case studies.

Divorce And Family Law Firm Sees 276% Increase In Organic Traffic

Texas Criminal Defense Law Firm Doubles Revenue In One Year

Here’s a quick summary. We’ve brought many law firms zero to hundreds of first-SERP keyword rankings. We’ve taken completely ineffective campaigns and turned them around. We’ve created websites and immediately seen results — and you know how hard “immediate” is to achieve in SEO.

When a campaign is doing well, we’ve scaled up operations to springboard off of our success. We’ve boosted nearly every metric imaginable through laser-targeted design and publishing techniques.

In short, we have a history of providing focused, customized SEO strategies. We offer all of the following services and more:

• Content creation: one-off or subscription
• Site optimization for SEO and Google’s upcoming Core Web Vitals update
• Original Content, content rewrites, and site redesign
• Keyword research and analytics
• Performance tracking, including call tracking for SEO and PPC
• Video marketing for law firms

From an interpersonal perspective, your SEO business starts with trust and continues with results. Your client trusts you when you promise that, over the course of a few months, you’re going to build a solid organic search presence. We provide the results you need to fulfill that promise and strengthen your relationship.

Comprehensive Law Firm Web Design

Web design for lawyers is different. People looking for legal services are in a different state of mind than online shoppers. Search and interaction behavior is different even compared to other professional services.

We have extensive experience designing accessible, engaging UX and UI for attorney websites. Some of the things that work aren’t exactly common sense. Some of the things that don’t work — well, you get the idea. In short: You need an expert.

Highly Interactive Law Firm Websites

Interactivity is key for lawyer web design. You need to give visitors as many chances as possible to do the following:

• Watch videos
• Click through to other webpages
• Call tracking numbers
• Fill out contact forms
• Use interactive chat features

Once people are on your client’s website you need to convert them into real leads. That means creating a navigable, accessible, and, most importantly, interactive and responsive website.

There are a number of ways we do this. For example, we use legal scholars and attorneys to write the content we provide. We partner with lawyer-specific live chat services. We integrate comprehensive tracking to provide analytics oversight and lead lifecycle management. The list goes on.

Website Redesigns

In this day and age, even a layperson can tell when a website is woefully out of date. We provide customized updates and redesigns for attorney websites on an agency-to-agency basis. Whether you want to overhaul, migrate, or integrate new tools, we have the experience and knowledge you need to make the process as efficient as possible.

You probably have enough on your plate already with your ongoing campaigns and your own business development. Let us analyze your architecture, propose strategies, and manage your transition from start to finish. You’ll reduce cost for your client, lower your project governance risk, and get the highest quality end product possible.

Mobile Web Optimization

Mobile search is on the rise, as you know. Google has begun a mobile-first indexing policy, meaning that if your website isn’t optimized for mobile it will get sandboxed. Moreover, we believe that the privacy of these devices makes them especially suited to generate your attorney clients’ best leads.

People will feel more comfortable contacting your client from a phone versus a shared desktop device. That goes double for sensitive practice areas and specific contact methods.

Think about it: Is a potential divorce client going to use the family laptop? Probably not.

We all know the benefits of mobile optimization for SEO, in general. At FORWARD Lawyer Marketing, we go one step beyond that to create a responsive mobile-optimized attorney website design that considers the unique needs of prospective clients in each legal practice area, maximizing lead generation and engagement.

Accessible Legal Knowledge Libraries

A law firm’s web presence needs to do more than generate business. It needs to establish credibility. Google calls it E-A-T, Expertise, Authoritativeness, and Trustworthiness.

Web design can communicate credibility in a variety of ways. One of the most reliable is by providing visitors with the information they need to make the right decision — the decision to hire your client’s law firm. That means you have to write content, design a link structure, and optimize your UI for the dual purposes of information access and lead generation.

We have extensive experience balancing these and other essential attorney website priorities. We also have a team of legal content specialists to write or re-write your client’s web pages.

Law Firm Web Design That Works

We have all been on websites where you have to fight with menus, battle popups, and squint at tiny print. At FORWARD Lawyer Marketing, we believe that design should serve a function. If a design element is there, it is there to be used.

To the greatest extent possible, we build our websites so that they’re a joy to interact with. The fact that everything does what it’s supposed to do — that’s just the prerequisite. Feel free to browse our own site to get an idea of what we mean.

Why Outsource To FORWARD Lawyer Marketing?

As an online marketing firm that focuses on attorneys, we have a material reason to hire a variety of people who are key to your success. We have account managers, Google Ads experts, SEO wizards, and veteran writers on staff.

We’re also in a position to easily maintain key contractor relationships. We have a high-volume, high-reliability throughput between our organization and a variety of content creators, designers, and service providers. That helps us keep costs down, stay within budget, and uphold the highest possible level of quality.

Your clients deserve results. That’s what we provide.

Contact Us For A Proposal

Don’t worry about the scope of your project. We’re there for you whether you need a single landing page or a comprehensive, strategic website buildout. Contact us at any time to talk about your needs and how our bespoke, agency-to-agency law firm marketing services might fit in. Contact us via our online contact form or call us at (888) 590-9687