What Do Law Firm Marketing Agencies Do?

December 28 , 2023 | BY Matthew Stark

law firm marketing agency

Law firm marketing agencies play a crucial role in helping law firms establish a strong online presence and reach their target audience effectively. These agencies utilize various marketing strategies and tactics to optimize the law firm’s marketing efforts, ultimately enhancing brand awareness, generating leads, and driving conversions. From the beginning of the internet in the early 90s lawyer marketing has evolved with it.

Law firms can no longer rely on billboards and Yellow Page ads. Today’s consumers are web-savvy and expect to be able to find the businesses they are looking for online. In addition, more searchers are using their cell phone or tablet to search while out and about so if your website doesn’t render properly on any device they’ll look for someone else.

Content Marketing

Content marketing is a key component to marketing a firm’s services, involving the creation and distribution of relevant and valuable content aimed at attracting and engaging potential clients. Through content marketing, law firm marketing agencies produce blog posts, videos, and other forms of media that provide informative and educational insights into legal matters, establishing the law firm as a thought leader in its field. 

Content writing for lawyers includes blogs, social media posts, syndicated articles, and web pages. In online marketing terms, all of these things are content writing. A reputable lawyer marketing agency will provide personalized, on-brand content writing for lawyers and law firms in all areas of legal practice.

Online Marketing

Online marketing is another crucial aspect of what law firm marketing agencies do. They develop comprehensive digital marketing strategies that encompass search engine optimization SEO, pay-per-click PPC advertising, social media marketing, and email marketing. By leveraging these digital marketing channels, agencies enhance the law firm’s online visibility, drive relevant traffic to its website, and nurture leads into clients. 

Marketing agencies also assist law firms in developing and executing effective marketing campaigns. They work closely with the firm’s marketing team to strategize and implement campaigns that align with the firm’s business goals. These campaigns may include targeted messaging, influencer marketing, digital advertising, and integrated marketing efforts across various channels. 

Optimizing Your Law Firm’s Google Business Profile

Your Google Business Profile, formerly known as Google My Business (GMB) is a free tool provided by Google that puts business listings in Google Maps and search engine result pages (SERPs). Optimizing your law firm’s Google Business Profile is essential to attracting new leads to your law firm. It is helpful to understand how Google Business works and why it is so important for your law firm’s SEO strategy. The following are some tips to optimize your law firm’s Google Business Profile:

Claim And Verify Your Profile

The first step to optimizing your Google Business Profile is to claim and verify it. This will ensure that you have control over the information that appears on your profile and that it is accurate and up-to-date. Be patient, sometimes it can take a while to get Google to accept the verification.

Provide Accurate Information

Ensure that all the information on your Google Business Profile is accurate and up-to-date. This includes your law firm’s name, address, phone number, website, hours of operation, and services offered. This is known as NAP, which stands for name, address, and phone number. Having mistakes in your online listings and directories can harm rankings so staying on top of them is important, especially if you change locations.

Add Photos And Videos

Adding photos and videos to your Google Business Profile can help potential clients get a better sense of your law firm and what you have to offer. Make sure that the photos and videos are high-quality and relevant to your law firm. You should also post regularly to your GBP, if you contract an agency to do this for you they can syndicate blog posts here as well.

Respond To Reviews Promptly

Responding to reviews on your Google Business Profile can help build trust with potential clients and show that you value their feedback. Make sure to respond to both positive and negative reviews in a professional and courteous manner. Google has stated numerous times that your Google Review count and score impact local rankings as well as responding to them promptly.

Use Relevant Keywords

Including relevant keywords in your Google Business Profile can help improve your search engine rankings and make it easier for potential clients to find your law firm. Make sure to use keywords that are relevant to your law firm and the services you offer. Be careful not to be spammy, if you try to keyword stuff your law firm’s name in your profile they may penalize you or even suspend your listing.

Analytics For Law Firms

Law firm marketing agencies are skilled in understanding and analyzing data to measure the success of marketing activities. They utilize tools like Google Analytics to track website rankings, traffic, conversions, and other metrics. This data-driven approach enables them to make data-backed decisions and optimize marketing strategies to ensure maximum return on investment ROI. Analytics are crucial to determining if your marketing is working and will help you tweak it to be more effective.

Law Firm Web Design

Additionally, law firm marketing agencies offer web design services, ensuring that the firm’s website is optimized for search engines and user-friendly.

If you are going to build a new website you need a law firm web design agency that has years of experience specifically in custom web design for lawyers. Forward Lawyer Marketing has created new WordPress-based websites for attorneys all over the country and has decades of experience doing it. We can also take your old outdated website and convert it to a new responsive mobile-first WordPress website design without losing any of your existing search rankings.

A law firm website should drive relevant traffic. More importantly, it should convert that website traffic into inbound opportunities to convert those leads to clients. For example, mobile searches are increasing every year, increasing the need for a fast, responsive, mobile-friendly website. Google has now taken a mobile-first stance when they are ranking websites and speed is a crucial factor. A site that is clean, professional, and easy to navigate with all mobile devices will increase your exposure and encourage client conversion.

Lead Generation For Law Firms

Lead generation is a primary objective for law firm marketing agencies. Through web marketing techniques, such as retargeting and lead-capturing mechanisms, agencies help law firms capture potential customers’ information and nurture them through the marketing funnel. We believe in a multi-pronged approach to lead generation as much as the budget allows. We always recommend a combination of SEO and online advertising with Google Ads, Facebook, Instagram, and others. Google’s Local Service Ads also work well for more established law firms. Another option is pay per call and pay per lead. With these methods instead of paying for each click you are only paying for an actual call or qualified lead.;

Why Hire A Law Firm Marketing Agency?

Law firm marketing agencies also stay up to date with the latest marketing trends and evolving digital strategies to help law firms stand out from their competitors. They continuously analyze search engine algorithms, social media platforms, and consumer behavior to optimize marketing efforts and leverage emerging opportunities. 

Many law firm marketing agencies offer full-service solutions, including PR and media management. They help law firms build relationships with influential social media outlets, such as Facebook, Instagram, and Linkedin, to increase visibility and showcase expertise. 

Overall, law firm marketing agencies provide comprehensive digital marketing solutions to help law firms grow their business and achieve their marketing goals. Their expertise in content marketing, online advertising, social media management, and data-driven optimization enables them to develop effective marketing plans tailored to each law firm’s unique needs. 

By partnering with these agencies, law firms can focus on their core legal services while leaving the marketing activities to the experts.

Contact Law Firm Marketing Experts

At Forward Lawyer Marketing we have helped law firms nationwide increase ROI and client retention and increase their online rankings and traffic through SEO, PPC, content marketing, and more. If you want to increase the visibility of your law firm in your local area, call our law firm marketing experts at (888) 590-9687 for a free consultation and website audit.