SEO for Personal Injury Lawyers

SEO for Personal Injury Lawyers

SEO for personal injury lawyers is crucial to achieving top rankings in search engines. Personal Injury law is highly competitive and highly territorial. You need a solid marketing strategy.

At FORWARD Lawyer Marketing, we almost always recommend SEO for personal injury lawyers. It’s what you want if you want to develop sustainable, long-term exposure to your best types of leads. Its primary characteristics are:

  • It is a shifting set of web-design best practices designed to push you higher in search results
  • It takes a long time to build up your rank
  • It builds up your website and complements other marketing tools
  • It requires technical knowledge, search optimization strategy, and quality content
  • Results are sustainable and can give you broad exposure
  • It is highly competitive, especially at the top rankings
  • The cost can be distributed across the whole life of the campaign

To grow your business sustainably, you need someone who listens to your unique vision of success. That’s our priority. Our SEO services can help you rank for the exact types of personal injury cases you want.

If you’re new to this area of online marketing for law firms, “SEO” is short for “search engine optimization”. It’s a set of practices designed to help you organically and sustainably develop a presence in your territory — whether that territory is geographical or a set of niche practice areas. The what, how, and why of that is all covered in this article:

  • What Is SEO? You’re Looking at It Right Now
  • Beyond Keywords — Comprehensive SEO Strategy
  • Why Choose FORWARD Lawyer Marketing?
  • Customized Solutions for Your Unique Challenges
  • Services That Advance Your Business Development Plan
  • What Types of Personal Injury Practices Need SEO?
  • The Power of Experience With Personal Injury Marketing
  • Solutions For Now, Solutions Built To Last

What Is SEO? You’re Looking at It Right Now

First, let’s take a look at what SEO is. You’re currently reading an example of a search-engine-optimized article.

That means we have two goals. Apart from informing you about the services available at FORWARD Lawyer Marketing, we also want to maximize our position on Google and on other search engine results.

You’ll see phrases such as “marketing for personal injury lawyers” or “SEO for personal injury attorneys” throughout. We’ve inserted these phrases based on research into how people use search engines.

In short, we discover the exact phrases that our potential clients use when looking for the services we offer. We then insert these keywords or key phrases into the natural language of the articles at a pre-determined rate. This matches searches with our website content.

Beyond Keywords — Comprehensive SEO Strategy

There’s more to it than that, of course. Search engines track a variety of aspects of website content and viewer behavior. Additionally, other things can change rankings, directly or indirectly. Almost every detail matters:

  • How long people spend reading your page, on average
  • Other user behavior, such as clicking through to other pages
  • The length, quality, and originality of the content
  • The hyperlinks to and from the content
  • The file format of the website content
  • The presence of multimedia content, such as pictures or videos
  • The location of the person searching

Search engines are complex systems with a simple goal: showing searchers the information they want. They use all of these data points to improve that process.

There’s more: Google makes a great deal of this data available to you. That means we can set up or use tracking, basing your SEO strategy on information specific to your unique website visitors.

If you’re getting the traffic you want, we can refine your strategy by focusing on the types of pages that work. If you hope for a different type of result, we can implement data-based strategies based on in-depth analysis of your site and guidance from comparable firms.

Why Choose FORWARD Lawyer Marketing?

You should choose FORWARD Lawyer Marketing to help with your SEO. We are the trusted SEO company for many personal injury law firms, as well as for divorce, criminal defense, estate planning, and other successful law practices nationwide.

SEO is a long-term strategy, and we focus on building long-term relationships with our clients. As our name implies, we take a forward-looking approach to marketing.

We build online content that takes advantage of current opportunities. We also make sure it’s designed to stand the test of time.

We also have the experience you need to succeed. We know the business of law marketing: its unique ethical challenges, the high value of every potential lead, the need to establish credibility, and so on. We also know the opportunities your competitors are not taking advantage of.

FORWARD Lawyer Marketing provides custom SEO, PPC, website design, and more for demanding professional markets. Here is why you should choose us:

  • Personalized: Personal consultations and web presence analyses
  • Flexible: Plans that work with your budget and business development goals
  • Experienced: A proven track record of positive results with personal injury firms
  • Connected: A diverse network of writing, design, and web programming specialists
  • Specialized: Dedicated, in-house SEO experts, our SEO Director has over 20 years of experience
  • Service-Oriented: Client-focused project management and communication
  • Accountable: Frank, transparent proposals including our projected SEO outcomes

Customized Solutions for Your Unique Challenges

Our first order of business is understanding what you want. Some firms want to expand across the country. Others want to be the national authority in a niche practice area. Still, others want law firm marketing to serve as many people in their local area as possible.

We spend the time to get to know you. We propose SEO marketing plans that address your goals and fit your budget. SEO is a long-term commitment. Our goal is to set the right expectations — and then exceed them.

Services That Advance Your Business Development Plan

All of the high-tech solutions in the world are useless if they don’t pay off. The question then is: How do you know which marketing techniques are growing your business and which are holding you back?

We can help you analyze, track, evaluate, test and target to meet even the most specific goals. We can also use advanced analytics to integrate SEO with our comprehensive set of online marketing services for personal injury lawyers:

  • Website design and performance tracking
  • Google Ads and other PPC ad campaigns
  • Video, photography, graphic and written content production
  • Blog marketing for lawyers
  • Google My Business, Local Service Ads, and Yelp
  • Client lifecycle tracking and indexing
  • Phone call tracking and management
  • Remarketing on Facebook and elsewhere
  • Social media management
  • Chatbots and live chat

What Types of Personal Injury Practices Need SEO?

Most personal injury lawyers need SEO. There are a few potential exceptions, such as insurance defense.

Practices that depend on longstanding relationships with insurance firms generally do not need leads from the internet. However, SEO could still be useful for brand development purposes or to craft quality content.

Our optimization services help rank higher and generate more leads for many different types of injury lawyers. More visibility equals more clicks, and more clicks equal more clients.

We almost always recommend some investment in SEO. The reason is simple: At its base, SEO is just a set of best practices for writing web pages and publishing quality information on the internet. Quality content not only increases search engine ranking but also gives your current and existing clients something they can use

That said, there are some times when it’s absolutely essential to be competitive with your search engine strategy. Namely, you want to focus on the details when facing:

  • High volume of search activity 
  • Large number of potential good results from your competitors

It all comes down to competition. Here are some of the highest-value personal injury practice areas online at the moment:

  • Mass torts and/or class actions
  • Motor vehicle accident injury
  • Commercial vehicle accidents
  • Toxic torts
  • Harassment and assault
  • Premises injury and animal bites
  • Construction accidents
  • Workers’ Compensation law and third-party claims
  • Social Security
  • Aviation and mass transit accidents
  • FELA, Jones Act, and other occupational injuries
  • Medical malpractice and other professional malpractice
  • Nursing home abuse
  • Wrongful death

If you didn’t see your practice area in that list, SEO will still help. During our consultation, we can determine how many people are searching for your area of the law and whether this strategy makes sense in terms of ROI.

The Power of Experience With Personal Injury Marketing

We have extensive experience with legal marketing online — personal injury, estate planning, criminal defense, family law, and more. We know what works. Even better, we know the solutions that your competition isn’t using. We’ve helped firms like yours take their web presence to the next level.

We also make the best possible use of our experience by staying up to date on the latest technology. We’re certified Google Partners, which means that we are search-engine experts who must recertify annually to maintain our credentials.

Solutions For Now, Solutions Built To Last

SEO is a law firm marketing technique for today and for the future. Regardless of what course your business takes, FORWARD Lawyer Marketing will be there to help you develop your marketing strategy and grow your operations sustainably.

That said, personal injury law is competitive. You’re up against every other injury lawyer who is marketing in your area when you start out with a new SEO campaign.

To grow your business, you have to see opportunities before the competition does. Then, you have to be in a position to act. FORWARD Lawyer Marketing can help. Give us a call today at (888) 590-9687 to set up a free consultation.

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Contact Us Today To Discuss Your Law Firm's Goals

Why Work with FORWARD Lawyer Marketing?

  • We are a team of seasoned professionals who understand the legal marketing space and how to drive results for your specific area of practice.
  • We shoot it to you Straight. No cheesy sales pitches or false promises. After understanding your practice and its goals, we’ll develop a custom solution tailored to your needs.
  • Our personal approach to your practice is what sets us apart from other agencies. Think of us as your own in-house marketing manager, without the salary.
  • Established in 2013, we have worked with hundreds of firms nationwide helping them establish and improve their online presence.