So happy to have connected with Forward Lawyer Marketing! They are great to work with, knowledgeable, and will guide you through every step of the way. Highly recommend!
ALEX BRINKMEIER
DIVORCE & FAMILY LAWYERFORWARD Lawyer Marketing offers customized SEO for divorce lawyers. What does that mean for you? With a solid strategy, you should:
It’s as simple as that — but developing a good strategy is far from simple. SEO isn’t just something you do to your website.
“SEO” stands for “search engine optimization”. It’s a set of marketing techniques and guidelines that inform how you communicate online. With a plan that works for your unique practice, you should be able to set measurable, attainable goals for online business development.
FORWARD Lawyer Marketing can help. We have experience with a range of divorce practices, and we have in-house SEO experts. In other words, we know what the competition isn’t doing.
Feel free to contact us at any time for a consultation, in which we can discuss budgets, goals, results, and more. Otherwise, please read on for more information about the following:
As we mentioned above, SEO is a set of marketing practices and techniques. We design, create and analyze websites using these techniques. The point is to make our clients rank higher on Google search results pages as well as the other major search engines.
Most websites aren’t really optimized for search engines. Here are some of the things we do to increase ranking:
This all adds up to a better search ranking and it is something that must be done continually. SEO is an evergreen task, not something that is just done one time.
SEO practices are based on how search engines work. These powerful systems do more than match search keywords with website articles. Google’s Jacob Devlin and his colleagues developed the latest technology that seeks to process and understand natural language in 2018. Called BERT for short, it stands for Bidirectional Encoder Representations from Transformers and is a Transformer-based machine learning technique for natural language processing (NLP) pre-training.
Search engines take hundreds of points of data and correlate them. The result is a simple list, but the process behind generating that list is one of the most advanced computing applications in the world.
Information about your site, about user behavior, about your site’s status relevant to other websites: Search engines use it all. Here are some examples of things that could change your rank:
SEO for divorce law firms is a little different from other industries, professions — even from other legal practices. For one thing, it’s highly competitive because cases are very lucrative. This leads to a steeper climb to get to the first search results page.
There are quite a few ways to speed up the process, however. At FORWARD Lawyer Marketing, we know exactly what other divorce law offices in your area are not doing. That gives you the edge.
One thing that many people overlook is the quality of their online content. To visitors, your website is more than an invitation to contact you. It is a source of information, a test of how credible you are, and an example of how you communicate. Thin content can impact SEO, this is why it pays off to invest in well-written content and not just put a couple of hundred words on a page and call it done.
Obviously, defining quality content involves a qualitative assessment. Here are some of the questions we consider:
At FORWARD, it isn’t just one person making all these considerations. We have a team of writers, computer programmers, analysts, editors, project managers, and an SEO Director with well over two decades of experience in the field who reviews every piece of content. Everyone has something to contribute to every piece of content we publish on behalf of our clients.
On a related topic, the same rules go for the rest of your web presence — including social media. We also offer social media management services, helping you create a cohesive, profitable brand for your business across all channels.
One of the ultimate of goals search engines is to give people the information they’re looking for. SEO aligns your website with that mission.
This means that SEO helps you generate traffic that matches the content on your website. You get the attention of people who are looking for the exact type of services you offer.
This is the category of people most likely to spend more time on your website, a behavior that raises your search rank. They’re more likely to contact you for additional information. They’re more likely to hire you to represent them during their divorce.
As much as we’d like to, we can’t advertise a flat rate price or even a distinct set of services for SEO. That’s because what you need will depend on your goals, your website’s current structure and content, and so on.
We can support you in all of your online marketing goals. Here are some of the services we offer:
You can start small and scale up or start big — but the important thing is to start soon. Please contact us for an initial consultation at your earliest convenience.
In the abstract, this can all get confusing. Here’s how one of our family law clients benefited directly from our services
We started with this client in February of 2018. The firm ranked quite low for all 20 of the keywords we identified as having high value. Their site didn’t show up on the first or second results page — and when was the last time you clicked past even the first page?
Fast-forward to September of 2020. We now have SEO plans for 118 keywords. Our client is on the first page for 103 of them.
That’s a big deal. To amplify their SEO results, we also instituted an ad campaign through Google’s PPC (pay-per-click) service. We tracked over 60 inquiries per month from this program alone, leading to a combined doubling of new client retention.
We rolled out targeted, sustained strategies. We set appropriate client expectations. We tracked progress. We empowered our clients to focus on what they do best — providing quality legal services.
Anyone who wants to be found on the internet should probably invest at least some resources into SEO. Of course, that includes divorce law firms
A winning approach to SEO for divorce law tends to focus on highlighting your firm’s unique selling points, special services, and geographic location. That works for nearly any divorce concentration, such as:
This is not a complete list. If you don’t see your exact focus, please contact us to discuss your firm and the possible scope of any SEO efforts.
There’s another commonly overlooked benefit of SEO. It establishes a resource for your potential and existing clients.
It is, of course, part of your job to explain divorce law to your client so they can make the best possible decision. If you’re like many lawyers, you prefer to do this in person. However, SEO builds up your website so you can also send links to relevant topics when people have questions. It also helps to build your authority and credibility as an expert in your field.
Rather than answer all of the FAQs for each new client, you could direct them to a page specifically designed for your practice. Typically, that answers some of your clients’ general questions — and helps them express the specific concerns of their unique case.
One tactic that we like to employ with our divorce attorneys willing to do it is to create videos answering common questions people have. We then transcribe that video into written content as well so we have both video and written content.
We can start soon, but we will need to understand your goals and constraints before we recommend any specific SEO strategy. Please contact us to set up an appointment today at (888) 590-9687.
Here is what some real clients have to say about Us
So happy to have connected with Forward Lawyer Marketing! They are great to work with, knowledgeable, and will guide you through every step of the way. Highly recommend!
ALEX BRINKMEIER
DIVORCE & FAMILY LAWYERMany thanks to Forward Lawyer Marketing for creating our website. Anderson & Anderson, LLP was particularly impressed with the quick and comprehensive responses to our many questions. Open communication is vital in conducting business, and…
KAREN ANDERSON
CRIMINAL DEFENSE LAW FIRMVery professional, responsive, innovative and willing to adapt to your needs. I have used MANY marketing companies over the years and Forward is the best I have encountered.
MARK DIAZ
CRIMINAL DEFENSE ATTORNEYI have been using Forward Marketing for over 4 years now and I could not be happier with their services. They are always on top of my website mods/updates and the blogs that they create…
SHANI BROOKS
PERSONAL INJURY LAWYERMatt and his team have knowledge and flexibility to create an effective marketing campaign trailered to fit any need. I would recommend working with Forward.
EDDIE NASSER
ESTATE PLANNING & PROBATE LAWYER"Matt Stark and his team at Forward Lawyer Marketing have been nothing short of exceptional. From the moment we began strategizing about using our website as a marketing tool to the follow through and realization…
MATT BRUNING
DIRECTOR OF MARKETING - FAMILY LAWYERI have worked with several website designers and marketers and Matt is by far the best. He takes the time to understand what your goals are and ensures you are happy with the results. Highly…
EDWARD FARMER
VETERANS DISABILITY LAWYER
We are a team of seasoned professionals who understand the legal marketing space and how to drive results for your specific area of practice. We shoot it to you Straight. No cheesy sales pitches or false promises. After understanding your practice and its goals, we’ll develop a custom solution tailored to your needs. Our personal approach to your practice is what sets us apart from other agencies. Think of us as your own in-house marketing manager, without the salary. Established in 2013, we have worked with hundreds of firms nationwide helping them establish and improve their online presence.