FORWARD Lawyer Marketing offers customized SEO for criminal defense lawyers. As a criminal defense attorney, SEO is an essential part of your online marketing toolkit. When done properly. SEO helps you appear at a higher level in the Google search results, also called SERPs.
Climbing the search results is important and criminal defense is a very competitive area of law. Most of your prospective clients need to make a decision quickly.
People searching for criminal defense services online might be facing investigation — might even be acting for someone who’s currently under arrest. They probably aren’t going to look past the first search results page. In fact, when was the last time you clicked past page one? According to heat map tracking most people don’t look past the top three or four results on page one.
You already provide quality legal representation. Now, it’s time to let your best prospective clients know why they should choose you over your competitors.
SEO, which stands for “search engine optimization” is a long-term strategy that helps you get and sustain the right type of attention for your criminal law practice. It doesn’t happen overnight, but FORWARD Lawyer Marketing can help you build a winning plan and help you keep track of your progress.
We know the legal profession, and we know online marketing. Please contact us directly via our contact form, call us at (888) 590-9687, or read on for more information:
We can handle the web side of things. That leaves you free to do what you do — protect your client’s rights.
Let’s start with a case study where a client doubled his revenue. We took on a Texas criminal defense SEO client in 2019. We started with a modest budget. In the first year, we more than doubled incoming organic traffic.
“Organic traffic” means people who visit your site after doing a Google search. It’s the bread and butter of SEO.
After these results, our client decided to increase the marketing budget. That kicked things into gear, and his average monthly organic traffic is now more than five times what it was before we started.
Of course, you want more than just visitors — you want leads and new clients. We built motivational, accessible, high-quality website content that made people pick up the phone.
Our changes increased the number of incoming calls by 192 percent. That’s not even counting the people we motivated to send emails, interact with chatbots and fill out contact forms.
Backing up for a moment, “SEO” stands for “search engine optimization”. It’s an analytical, evidence-based set of practices that observes how search engines function and builds websites accordingly.
There’s a lot of possible variation here, so you have to narrow things down. At FORWARD Lawyer Marketing, we look at three main things when determining our SEO techniques:
SEO is usually focused on keywords and keyword phrases first. These are words or phrases that people use while searching for things online. We want to match your website with those searches by including the right keywords.
Of course, modern SEO techniques go far beyond diction. Search engines now track many different site attributes, user behavior, and link structures. We take all of this into account while making our recommendations and crafting our content.
There are many things to consider. However, regardless of how complicated it gets, SEO is still based on one common-sense principle: You have to build a website tailored to your ideal clients. Google’s algorithm is constantly learning in order to provide the best possible results for human searchers.
The most recent technological advancement in machine learning for search was developed by Google in 2018 and is called BERT for short. It means Bidirectional Encoder Representations from Transformers. BERT is a Transformer-based machine learning technique for natural language processing (NLP) pre-training.
SEO for criminal defense law firms has some unique constraints. Arguably more than any other legal practice area, you have to motivate people to make a tough decision quickly. At the same time, you still have to operate within the restrictions of your jurisdiction’s advertising ethics.
You also probably have a fair amount of competition in your territory. That means you have to focus your SEO strategy by:
As a criminal defense attorney, you know the difference that a thoughtful, personalized strategy can make. After all, that’s what you provide for your own clients.
A customized approach for SEO is the only way you can reliably attract the types of cases you want. You need to build the best website for your unique practice and you have to make sure that it is easily found by your optimum prospects. It doesn’t matter how great your website looks if nobody can find it, it’s kind of like building a billboard in the middle of the forest.
To do this, you need someone on your side — someone experienced in law firm marketing who will take the time to understand your goals and help you work towards them. That’s FORWARD Lawyer Marketing. We work within your budget and towards your goals, maximizing the ROI on every marketing dollar you spend.
Law firm marketing is what we do at FORWARD Lawyer Marketing. It’s the core of our business, and we have extensive experience with many types of organizations.
We offer complete SEO services for law offices of all sizes nationwide and our SEO Director has well over two decades of experience. We also have a diverse set of marketing, advertising, and design services. Here are some of our most popular ones for criminal defense practices:
So, do all criminal defense law firms need SEO? We would say yes — we have seen many kinds of practices benefit from a customized strategy. If you depend at all on Google search to generate business, then properly performed law firm SEO will be a benefit.
Some of the types of criminal defense law firms that use SEO might surprise you. Here is an incomplete list of practice areas that stand to gain from using SEO techniques:
You don’t have to be in a highly competitive, public-facing field to use SEO. There are plenty of cases in which highly experienced, focused legal specialists would benefit from having their names come up in the top of search results.
Even if something is a small element of your practice, you probably want to rank for it. Any type of business you want is a good candidate for SEO.
SEO is a major project that requires regular maintenance and oversight. It will take a considerable amount of in-house resources to do correctly.
At FORWARD Lawyer Marketing, we keep our prices competitive because we work as a team. We have internal experts in SEO, project management, editing, writing, web design, and business development.
We are also set up to scale instantly to meet the demands of any project. We have a trusted network of contractors to provide specialized writing, video, graphic design, photography, and audio content when necessary.
Another way we provide value for our clients is by staying updated on SEO best practices through the Certified Google Partners program.. This is the leading industry credential, with a requirement for annual recertification.
We believe that one of the cornerstones of a sustainable SEO strategy is creating great content. This means creating detailed, informative, clear, and unique content:
Over the course of your SEO campaign, one of our goals will be to build a library for your perspective and current clients to easily find relevant, useful information. Years into your campaign, you should still be able to use (and might even still be seeing SEO results from) the first article we write for you. We also go back to older articles and update them periodically which results in new traffic coming in on older articles.
If you are still not sure about SEO, feel free to contact us for a personalized consultation. We can discuss your business, look at any web presence you have, and recommend the services we think would make the most impact for your budget. Call us at (888) 590-9687.
Here is what some real clients have to say about Us
Many thanks to Forward Lawyer Marketing for creating our website. Anderson & Anderson, LLP was particularly impressed with the quick and comprehensive responses to our many questions. Open communication is vital in conducting business, and…
KAREN ANDERSON
CRIMINAL DEFENSE LAW FIRMVery professional, responsive, innovative and willing to adapt to your needs. I have used MANY marketing companies over the years and Forward is the best I have encountered.
MARK DIAZ
CRIMINAL DEFENSE ATTORNEYI have been using Forward Marketing for over 4 years now and I could not be happier with their services. They are always on top of my website mods/updates and the blogs that they create…
SHANI BROOKS
PERSONAL INJURY LAWYERMatt and his team have knowledge and flexibility to create an effective marketing campaign trailered to fit any need. I would recommend working with Forward.
EDDIE NASSER
ESTATE PLANNING & PROBATE LAWYER"Matt Stark and his team at Forward Lawyer Marketing have been nothing short of exceptional. From the moment we began strategizing about using our website as a marketing tool to the follow through and realization…
MATT BRUNING
DIRECTOR OF MARKETING - FAMILY LAWYERI have worked with several website designers and marketers and Matt is by far the best. He takes the time to understand what your goals are and ensures you are happy with the results. Highly…
EDWARD FARMER
VETERANS DISABILITY LAWYERI have been working with Matt from the time he started his company, and through all the years we have been associated, Matt's level of service was exemplary. I did not have a huge marketing…
MARY ANN COVONE
PERSONAL INJURY LAWYER
We are a team of seasoned professionals who understand the legal marketing space and how to drive results for your specific area of practice. We shoot it to you Straight. No cheesy sales pitches or false promises. After understanding your practice and its goals, we’ll develop a custom solution tailored to your needs. Our personal approach to your practice is what sets us apart from other agencies. Think of us as your own in-house marketing manager, without the salary. Established in 2013, we have worked with hundreds of firms nationwide helping them establish and improve their online presence.
