Logo design for lawyers is a little different than it is for most other professions. Your logo needs to be eye-catching, but you also need to imbue feelings of professionalism, stability, credibility, and integrity.
Can a good attorney logo do all of that? Well, it can certainly help. It’s one of the key elements of building your brand online. According to Forbes, having the right logo is very important.
Logos have an immediate impact. They’re your first impression. We can make that impression a positive, memorable one.
Why You Need Someone With Experience In Logo Design For Lawyers
What typeface do you use for a niche divorce firm that focuses on minimizing tax burden during property division? What about the best colors for a personal injury firm with a focus on its truck accident practice?
These are important decisions. Unfortunately, these questions usually get generalized to something like, “What is the best law firm logo?”
Legal practice is far from monolithic. Why do most lawyer logos look so similar?
One reason for the preponderance of boring, characterless logos is that law offices are hiring design companies that do not specialize in law firm marketing. If you want to stand out, that course of action just doesn’t make sense.
These companies are usually good at following basic principles of design. However, they don’t truly understand what makes your business unique when compared to competing family law, estate planning, criminal defense, or personal injury practices.
FORWARD Lawyer Marketing has worked with law offices across the country. We understand your competitive landscape, and we are fully prepared to identify, encapsulate and share the things that make you unique.
We believe that a personalized approach from an experienced lawyer marketing firm is the only way to go. Your best clients are out there, and our logos can help you give the best first impression.
The Difference A Professional Lawyer Logo Designer Makes
It takes time to learn how to make good logos for law firms. You have to study design principles, market perception, branding — and that’s just the theory side of things.
There are also hundreds of steps that go into a good design. You must be a computer graphics wizard. You have to know web design. You have to understand how your logo will appear on social media, on your website, in your emails, and so on. You would also want to have access to thousands of dollars of digital art equipment.
The artists who work at professional logo design companies can handle the technical aspect without even thinking. They have the tools and experience. That lets them focus on what really matters — building a logo that represents your business.
Call FORWARD Lawyer Marketing Today
FORWARD Lawyer Marketing provides logo design as an element of our complete online marketing for attorneys. Our designers have committed the time and resources necessary to do a great job. Further, if you need comprehensive marketing services, we’re in an excellent position to seamlessly integrate your logo into your brand-new, cross-platform law firm branding strategy.
Give us a call today at (888) 590-9687 or fill out our contact form. Get in touch in any way that’s convenient to you. We’re standing by to create a logo and an image that your firm can be proud of.
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We are a team of seasoned professionals who understand the legal marketing space and how to drive results for your specific area of practice.
We shoot it to you Straight. No cheesy sales pitches or false promises. After understanding your practice and its goals, we’ll develop a custom solution tailored to your needs.
Our personal approach to your practice is what sets us apart from other agencies. Think of us as your own in-house marketing manager, without the salary.
Established in 2013, we have worked with hundreds of firms nationwide helping them establish and improve their online presence.