Forward Lawyer Marketing created our website for our new law firm and did a fantastic job. Matt and his entire team were great to work with. They were very responsive, worked under some tight timelines,…
WILLIAM KLINGER
Business AttorneyIf you are looking for lawyer marketing in Atlanta, Georgia, it is critical to focus on many proven digital strategies to provide results. Remember, many Atlanta, Georgia attorneys are trying to stand out, so your digital marketing and SEO needs to be on point.
There are several ways to obtain impressive digital marketing results and leads, but the ones outlined here are particularly effective. Keep reading to find out about effective SEO for lawyers in Atlanta and related topics.
Legal marketing online for Atlanta lawyers is critical. Most commerce in the country is based on the Internet. A recent study shows that people looking for legal services use Google and online reviews to find an attorney.
People who cannot locate your Atlanta law firm online may never turn to you when they need legal help. But you can bet they will find another lawyer online to contact.
Even when you get a referral from a satisfied client, they will likely look you up online. They will search for your site and see how many positive Google Reviews you have. If you are not online, they may turn to another attorney.
If someone needs an Atlanta lawyer, they may search for ‘divorce attorney’ in Buckhead or Old Fourth Ward. If your law firm is easy to find and has an attractive website, they are more likely to contact you.
However, if a law firm does not invest enough in online marketing, it will have difficulty getting enough new clients. It is usually not enough today to rely on referrals for new business. There are many Atlanta attorneys competing with you. How strong is your online presence? Can you compete with them?
Now, we will look at some of the best ways to stand out in law firm marketing for the Atlanta market:
It is critical to be easy to find on Google. SEO for Atlanta lawyers helps you do that. SEO strategies, over time, will increase your position in search results to bring more visitors to your law firm website.
SEO is critical to ensure an Atlanta law firm shows up high in search results, but it may not help to appear in searches outside of your city. An effective SEO strategy ensures consumers can find you in local searches. Here are some ways to optimize your SEO strategy for local results:
SEO is the most important way to get organic search traffic to your site. A law firm can enhance SEO and get instant leads by paying for PPC advertising. These ads are placed on major websites, and the attorney pays each time a searcher clicks the ad.
Your law firm sets up an advertising campaign with a specific budget for each click. This can drive traffic to your site, but PPC can be expensive. So, it may be best to hire a PPC marketing company to manage your campaigns.
If an Atlanta law firm invests in PPC and SEO, the idea is to send consumers to your website. That means effective website design for lawyers is essential! Ensure your law firm website is attractive and informative for the best conversion rate. Here are some tips:
Content and blog marketing means creating informative content related to your legal specialties. Then, share it on your site, social media, and other platforms. This is a proven marketing tactic that Google values very highly. Today, search engines base their rankings on how informative a company is to its audience.
For instance, consider writing educational articles about Georgia estate planning if your Atlanta law firm works in estate planning. If you post the articles on your site and social media pages, this will garner more views. In estate planning, engaging your audience on LinkedIn may be most effective.
If your Atlanta law firm focuses on auto injury cases, you could focus some blog posts on common car accident locations. For example, many car accidents in Atlanta happen on Lee Street, Martin Luther King Jr. Drive, and Old National Highway. Also, Covington Highway and Panola Road in Lithonia is a common trouble spot. Write posts about recent car accidents on these streets and how Atlanta drivers can avoid problems.
Appearing high in Google search results is a big deal, but interacting with people on social media drives legal traffic in Atlanta. Engage in social media marketing to get more leads. Critical social media benefits for Atlanta lawyers include:
Law firms should leverage legal directories. They are a significant asset for any Atlanta law firm. Putting listings in legal directories online offers several benefits, and it is easy to do.
Putting your name in legal directories gives people another way to find you, and Google likes it when searchers have several options. Avvo, Nolo, FindLaw, Lawyers.com, Justia, and LegalZoom are popular legal directories.
Avvo is one of the most heavily visited sites in the legal market. One of the essential parts of Avvo is the legal reviews. A high Avvo rating provides more credibility and will make you stand out to Atlanta clients. In addition, just having a high Avvo rating will increase your contacts.
Email marketing has been around for decades, but engaging your audience by email still works. If you have a sizable client and prospect list, a law firm can get a lot of bang for the buck. Many email marketing platforms are available at a reasonable price, such as Constant Contact or Mailchimp.
Your email list may ignore high-pressure sales tactics, but sending out a legal newsletter once or twice monthly can be effective. Provide timely information about Atlanta legal questions; people will come to you when they have a legal problem.
This case study shows how a single-attorney family law practice started attracting more high-asset, financially complex divorce cases.
Click here to read about a family law firm that increased its caseload five-fold in a few months.
Texas Criminal Defense Law Firm Doubles Revenue In One Year
Personal Injury Law Firm Sees 99% Increase In Organic Traffic
At FORWARD Lawyer Marketing we believe in taking a “leave no stone unturned” approach when it comes to our legal clients. With that in mind, we employ extremely experienced people in the industry.
Our SEO Director has been marketing online for well over two decades and oversees all SEO tasks including editing content and performing on-page optimization as well as internal and external linking.
Our specialty is law firm marketing and SEO for lawyers at FORWARD Lawyer Marketing, call us at (888) 590-9687 to discuss how we can increase the revenue of your law firm.
Here is what some real clients have to say about Us
Forward Lawyer Marketing created our website for our new law firm and did a fantastic job. Matt and his entire team were great to work with. They were very responsive, worked under some tight timelines,…
WILLIAM KLINGER
Business AttorneyOur experience with FWD Lawyer Marketing has been nothing short of exceptional, and much of that credit goes to Matthew Stark. From the very beginning, Matthew demonstrated a deep understanding of our firm's needs and…
EDWARD JOHNSON
CRIMINAL DEFENSE ATTORNEYExceptional service! Within a short few weeks they revamped and brought my stagnant website to a robust, impressive one! I’m looking forward to their SEO services!
MAZI MAZLOOM
CRIMINAL DEFENSE ATTORNEYWorking with Forward Marketing has been great from day one. Matt and his team are very responsive and extremely professional. They take the time to get to know you and understand what you are looking…
ANTHONY GIUDICE
DIVORCE & FAMILY LAWYERReally happy with my choice to hire Matt and his team for my digital marketing campaign. Was previously using SMB Team and they charged ridiculous fees with little to no performance. Switching to Matt and…
JOHN BUCHMILLER
CRIMINAL DEFENSE ATTORNEYI’m a solo immigration attorney, and I worked with Matt and the team at FLM to create my firm’s website. To say I’m happy with the process and the results would be an understatement! Matt…
ESTELLA CASTILLO
IMMIGRATION LAWYERThis is a marketing company that has taken a couple of my website ideas from concept to completion. They are also handling a modest click ad budget for us. I have been impressed with their…
JOSEPH RICHARDS
PERSONAL INJURY LAWYER