So happy to have connected with Forward Lawyer Marketing! They are great to work with, knowledgeable, and will guide you through every step of the way. Highly recommend!
ALEX BRINKMEIER
DIVORCE & FAMILY LAWYERWhat is call tracking for law firms? First and foremost, it’s an accountability tool.
There are several elements to FORWARD Lawyer Marketing call tracking services for lawyers. Here are a few key points:
Basically, call tracking gives you a detailed account of each call that comes into your law firm. It also helps you match each call with its corresponding role in your intake process.
To learn more about where this might fit into your marketing strategy, give us a call.
Call tracking for attorneys is an essential part of two processes: establishing ROI data and refining campaigns. It keeps a detailed record of several things, including the following:
This information becomes part of your client lifecycle data for each contact you make. Still, the question remains: Why do lawyers need call tracking?
The reason is simple: You can see exactly where and how you are making money. Alternatively, if campaigns are not working, then call tracking shows you why.
For example, if your call tracking analytics showed you that a PPC campaign was bringing in hundreds of calls per month, you might want to expand on that strategy. However, if the same data showed long ring times and low conversion rates, you might want to work on your intake process.
Generating leads online for a law firm is a multi-factor, complex process. You have to balance your restrictions against your goals. FORWARD Lawyer Marketing uses call tracking data to accomplish exactly that.
Savvy attorneys have used call tracking as part of their business development plans for decades. In the past, it was a manual process. You would simply ask people where they found your number.
Luckily, you no longer need to have marketing experts answering your phones. We can automate this process for you, simplifying client intake and giving you high-level oversight of all of your law firm’s marketing and advertising campaigns.
Our system works by dynamically assigning unique phone numbers to each campaign we run. Here’s an overview of an example process:
If you want any clarification, or if you’d like to get started, contact us online or give us a call at (888) 590-9687. We can discuss how this tool fits in with your overall online marketing strategy.
Here is what some real clients have to say about Us
So happy to have connected with Forward Lawyer Marketing! They are great to work with, knowledgeable, and will guide you through every step of the way. Highly recommend!
ALEX BRINKMEIER
DIVORCE & FAMILY LAWYERMany thanks to Forward Lawyer Marketing for creating our website. Anderson & Anderson, LLP was particularly impressed with the quick and comprehensive responses to our many questions. Open communication is vital in conducting business, and…
KAREN ANDERSON
CRIMINAL DEFENSE LAW FIRMVery professional, responsive, innovative and willing to adapt to your needs. I have used MANY marketing companies over the years and Forward is the best I have encountered.
MARK DIAZ
CRIMINAL DEFENSE ATTORNEYI have been using Forward Marketing for over 4 years now and I could not be happier with their services. They are always on top of my website mods/updates and the blogs that they create…
SHANI BROOKS
PERSONAL INJURY LAWYERMatt and his team have knowledge and flexibility to create an effective marketing campaign trailered to fit any need. I would recommend working with Forward.
EDDIE NASSER
ESTATE PLANNING & PROBATE LAWYER"Matt Stark and his team at Forward Lawyer Marketing have been nothing short of exceptional. From the moment we began strategizing about using our website as a marketing tool to the follow through and realization…
MATT BRUNING
DIRECTOR OF MARKETING - FAMILY LAWYERI have worked with several website designers and marketers and Matt is by far the best. He takes the time to understand what your goals are and ensures you are happy with the results. Highly…
EDWARD FARMER
VETERANS DISABILITY LAWYER