Forward Lawyer Marketing created our website for our new law firm and did a fantastic job. Matt and his entire team were great to work with. They were very responsive, worked under some tight timelines,…
WILLIAM KLINGER
Business AttorneyWhat is call tracking for law firms? First and foremost, it’s an accountability tool.
There are several elements to FORWARD Lawyer Marketing call tracking services for lawyers. Here are a few key points:
Basically, call tracking gives you a detailed account of each call that comes into your law firm. It also helps you match each call with its corresponding role in your intake process.
To learn more about where this might fit into your marketing strategy, give us a call.
Call tracking for attorneys is an essential part of two processes: establishing ROI data and refining campaigns. It keeps a detailed record of several things, including the following:
This information becomes part of your client lifecycle data for each contact you make. Still, the question remains: Why do lawyers need call tracking?
The reason is simple: You can see exactly where and how you are making money. Alternatively, if campaigns are not working, then call tracking shows you why.
For example, if your call tracking analytics showed you that a PPC campaign was bringing in hundreds of calls per month, you might want to expand on that strategy. However, if the same data showed long ring times and low conversion rates, you might want to work on your intake process.
Generating leads online for a law firm is a multi-factor, complex process. You have to balance your restrictions against your goals. FORWARD Lawyer Marketing uses call tracking data to accomplish exactly that.
Savvy attorneys have used call tracking as part of their business development plans for decades. In the past, it was a manual process. You would simply ask people where they found your number.
Luckily, you no longer need to have marketing experts answering your phones. We can automate this process for you, simplifying client intake and giving you high-level oversight of all of your law firm’s marketing and advertising campaigns.
Our system works by dynamically assigning unique phone numbers to each campaign we run. Here’s an overview of an example process:
If you want any clarification, or if you’d like to get started, contact us online or give us a call at (888) 590-9687. We can discuss how this tool fits in with your overall online marketing strategy.
Here is what some real clients have to say about Us
Forward Lawyer Marketing created our website for our new law firm and did a fantastic job. Matt and his entire team were great to work with. They were very responsive, worked under some tight timelines,…
WILLIAM KLINGER
Business AttorneyOur experience with FWD Lawyer Marketing has been nothing short of exceptional, and much of that credit goes to Matthew Stark. From the very beginning, Matthew demonstrated a deep understanding of our firm's needs and…
EDWARD JOHNSON
CRIMINAL DEFENSE ATTORNEYExceptional service! Within a short few weeks they revamped and brought my stagnant website to a robust, impressive one! I’m looking forward to their SEO services!
MAZI MAZLOOM
CRIMINAL DEFENSE ATTORNEYWorking with Forward Marketing has been great from day one. Matt and his team are very responsive and extremely professional. They take the time to get to know you and understand what you are looking…
ANTHONY GIUDICE
DIVORCE & FAMILY LAWYERReally happy with my choice to hire Matt and his team for my digital marketing campaign. Was previously using SMB Team and they charged ridiculous fees with little to no performance. Switching to Matt and…
JOHN BUCHMILLER
CRIMINAL DEFENSE ATTORNEYI’m a solo immigration attorney, and I worked with Matt and the team at FLM to create my firm’s website. To say I’m happy with the process and the results would be an understatement! Matt…
ESTELLA CASTILLO
IMMIGRATION LAWYERThis is a marketing company that has taken a couple of my website ideas from concept to completion. They are also handling a modest click ad budget for us. I have been impressed with their…
JOSEPH RICHARDS
PERSONAL INJURY LAWYER