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Why Branded PPC Campaigns Make Sense for Law Firms

Have you ever searched for your firm’s name on Google, only to be greeted by a page of irrelevant results? It’s an almost universal problem with attorneys online. Most firms do business under a few last names, such as “Smith, Smith & Jones.” Unless your firm has a totally unique name, people who search for […]

Case Study: Family Law Firm Doubles New Client Retention with SEO & PPC

A small law firm was able to double the number of new monthly retained clients through a strategic digital marketing strategy implemented by FORWARD marketing. The firm was skeptical about internet marketing, but decided to invest in our strategy after understanding our process and seeing the results we had generated for other law firms in all different areas of practice. After […]

Operate Your Law Practice Remotely During (and After) the COVID-19 Pandemic

I hope everyone reading this is safe and well. In the coming weeks, there is a good chance that many of us will take measures to protect our health, possibly including quarantining at home. Some of us may already have done so. With this in mind, I wanted to reach out and share some of […]

What Is an ADA Website and How Can It Help My Law Firm?

The Americans with Disabilities Act of 1990 gives detailed guidelines on business and government accessibility. An ADA-compliant website would follow these guidelines — a necessity if the law applies to your operation. In terms of business growth, being proactive with web accessibility could increase your exposure, generate referrals, reduce risk and help you compete in […]

5 Advantages of Google My Business (GMB) Optimization for Lawyers

Google My Business (GMB) supplements your current online presence, specifically in regards to Google’s map and web searches. The program has five main benefits: Insight Exposure Image Interaction Expression These are all important elements of business development for lawyers. Please continue reading for a quick look at how optimizing GMB could advance your practice’s goals […]

Why Semantic Search Matters for SEO

Semantic search is the dominant search technology today. It finds what people want — which is not always exact phrases typed or spoken into a search engine. To do this, it uses multiple data points on every search. Imagine a website address with a whole web of user data and search terms branching out from […]

Top 5 Things To Consider When Creating Your 2020 Marketing Plan and Budget

New devices and better artificial intelligence technology are changing the way people find attorneys online. Heading into 2020, here are five concerns you will probably see addressed in the online portion of any competitive law office’s business development plan. 1. The Natural Voice It is no secret people speak differently than they write. Read through […]

Remarket Your Business with Facebook

Promoting re-engagement, displaying relevant ads and keeping track of strong leads are all benefits of Facebook remarketing. Here’s a brief introduction to the technique. What Is Remarketing? Remarketing and retargeting are both relatively simple. You take previous engagement and follow up on it. Almost every online advertising service — Facebook and Google are prime examples […]

Show Up in More Relevant Searches with Google’s Responsive Search Ads

If it has been a while since you revisited your Google Ads campaigns, now could be a good time. The search engine giant recently improved and expanded its responsive search ads. Here are a few ways these tools can help you make the most of your practice’s business development efforts. Make Your Ads More Relevant […]

Why PPC Is Worth Investing In for Your Law Firm

Chicagoland is a populous metro area with one of the largest court systems in the nation. On any given day, there is probably more than enough activity to generate hits for your search engine optimized blogs and social media posts. Even so, many attorneys still run pay-per-click (PPC) advertising campaigns. The reason is simple: When […]